The document discusses community campaigns and regeneration. It provides examples of existing community campaigns, such as campaigns against domestic violence and to protect rural areas. It also analyzes campaign posters based on elements like slogans, images, colors, target audiences and contact information. The document suggests local areas in Baldock that could be regenerated for community use, such as green spaces turned into parks or community centers. This would provide more places for community members to spend time and get involved.

1. 1. Research Task
by Milli Lamptey

2. 1.Introduction to campaign and
community
• Campaigns are where you promote a product to try and get it some publicity so
people will support it. It is also where you publicise an event, raise awareness of
an issue in your area/community, educate people about your campaign and why
you’re doing it and to provide a public service that is needed but isn’t there.
• Community is an area with members in it who are part of the community. It is a
place where people come together and help each other because they are in the
same community. It also means that there are a lot of people in this community
who help with things like campaigns which is why people do so many, so they can
try and provide things that the community doesn’t already have.

3. 2.Conventions of campaigns
• A catchy slogan
• Images/pictures
• A logo
• Contact details on all media texts
• House style
• Persuasive features
• Clear purpose/intention
• Clear target audience
These all help to attract people to the campaign and get them
to support it.

4. 3.Campaign poster analysis
It has the logo of the
campaign on it- the
NHS and this way
people knows who is
behind the
campaign.
Catchy slogan, helps
people to remember
what the campaign
is about. It is catchy
yet persuasive and
draws in the
audience.
They have a house style
and it is set out neatly
and doesn’t look messy.
The main colours are red,
white and black. They
aren’t bright colours
which match the
campaign because the
campaign isn’t about a
‘happy’ or ‘bright’ subject
and they want people to
know that by using these
colours.
It has a clear purpose
which is to make people
realise how serious this
situation is and that it
doesn’t only happen with
older people and
teenagers but also young
people as well. It helps to
realise that words can
affect people and this
poster shows this really
well especially with the
use of the word ‘nutter’
and how it looks like
because he has no mouth
it’s like he can’t say
anything back.
It has a clear target audience
and by the poster we can see
that it is aimed at younger
people, from ages around 6-11
from the child that we see on the
poster we can guess that way.
He also has a hoodie on which
is also generally aimed at
younger people.
After some information it
shows you where you can
find more and it links you
to a website. This is a
good way to get people to
know more about the
campaign because if they
feel like they don’t know
enough information then
they can look at the
website.
The child looks really upset
which makes people feel sorry
for him and this will make
people want to help him and
others so this is a really good
technique.

5. 4.The issue of regeneration
• Regeneration is where you develop a mis-used area or green space and
make it into a community area. We need to focus on this because it gives
members of the community more places to go. It also means that everyone
on the community can get involved with it and help to make their area
better. If we don’t regenerate and help our community then some people
won’t have anywhere to go and do something. If people were to get involved
then it would benefit everybody. Also there are quite a lot of spaces in
community areas that aren’t being used and can be used for something
positive instead of not being used at all. When there are new areas it will
also make other people want to help do something similar with their
community. There are lots of things that people and members of
communities can regenerate. Green spaces can be generated into parks and
playgrounds or even a youth club or community centre.

6. 5.Analysis of 3 campaigns(first
campaign) SAFETY
The cartoon ‘teddy bear’
which is imitating a real
person has his headphones
in and is looking at his cell
phone therefore he is not
concentrating on the road in
front of him.
The car has his
headlights on and the
image of the car is
blurry which shows
he’s trying to stop as
fast as he can because
he can see the ‘person’
about to cross the road
who isn’t looking
where he’s going.
It has the slogan ‘STOP.
LOOK. LISTEN’ which is
seen on a lot of campaign
poster and adverts
because people often
don’t do this. The writing is
in bright yellow showing
that it is important
information for people to
know and they want it to
stand out.
There is contact information on the side so people can ring up or visit the site
to learn more information about the cause and what they can do to help
people to listen to this campaign as well.
They have used a house
style which mainly only
consists of the colours
grey and yellow. The
colours aren’t splattered
everywhere which
allows the audience to
concentrate on the
important parts of the
poster.
From the cartoon person and what
he is holding and the fact he has
earphones shows us that this
campaign is targeted at younger
people who are always on their
phone and don’t look where they
are going. The fact that they
haven’t used a real person means
we don’t actually know the exact
target audience for this so it could
also be aimed at everybody.
They have the name of
the company who made
this campaign at the
bottom so the audience
can search for other
things that the company
has done and also if they
want to know more about
why the campaign was
made.

7. 5.Analysis of 3 campaigns(second
campaign) DRUGS
They put the name of the website
where people can find out more
information about the
organisation if they want to.
They added the logo
of their organisation
so people know who
they are otherwise
they don’t know
who made it and
where they can go
to get information.
It’s in white and
stands out from the
rest of the poster so
it’s clear to the
audience.
The slogan shows us the reason behind the
image we see on the screen. It tells us how much
drugs and ‘meth’ in particular can affect your
behaviour and this will help to warn the people
who see the campaign how much drugs can
affect the state your mind is in.
The image we see is quite shocking
and scary especially as we can see
the physical impact of what these
two men have done and once
people have seen this, they can
notice how much you can hurt
someone when you aren’t thinking
straight.
The house style
has quite
‘damp’ looking
colours
because they
use dull colours
such as black,
grey, and a
worn out red.
They have
added white in
there to try
and lighten up
the image and
colours to
make the
writing stand
out.
One of the boys who is obviously
on ‘meth’ has quite a scruffy
looking appearance and has blood
and mud all over his shirt which
shows that he could have been
doing the same thing to somebody
else before this. This brings
realisation to everyone that they
could do this to many people
before the drug wares off properly
and this is a scary thought.

8. 5. Analysis of 3 campaigns(third
campaign) POLITICAL
They make use of red, blue and
white which are the colours of the
American flag so it brings the
country in to the campaign to get
more people to support it
especially people who live in
America.
Barack Obama is looking up in
hope as if he’s thinking about
something or thinking about the
changes he can make for the
better of America. The fact that
he isn’t looking straight at the
camera makes it better for the
audience because they don’t feel
intimidated by him to vote for
him or anything.The words ‘HOPE’ are in capital
letters emphasising the point of
the campaign which is obviously
hope for America now that
Obama is president and it stands
out. Without this one word the
poster wouldn’t have much of a
point to it because it wouldn’t
show what it is about.
There is no logo which means
that anyone could have made
this campaign. It also means
that they thought they put
enough detail in the poster that
they didn’t need to have any
links for more information
which is fine because the
poster gets straight to the
point.
They have used a picture of a
famous person, even though the
campaign is about him, the fact
that he is on it brings attention
to the poster and the campaign
because people want to know
what it’s about once they see his
face.

9. 6. Existing Community Campaigns
In North Hertfordshire they made a
campaign to transform the lister hospital
in to a better hospital and it shows who
is involved and it was all around that
area about what was happening.
Hereford and Worcester Action Group
made a campaign for their communities
against the mass burn incinerator which
they felt would ruin the community.
In Bedfordshire they made a campaign
about the amount of woodland in
different areas and how they could
make the space more useful for these
communities.

10. 7. Analysis of 4 existing community
campaigns(first campaign)
This campaign is a
campaign against domestic
violence.
They have a phone number
and a website to promote
their campaign and people
will be able to learn more
about it.
Before this campaign
almost 170 cases of
domestic violence
occurred in Hertfordshire
and around the area
during August. After the
campaign the cases of
domestic violence in
these areas were much
lower. The target audience is
towards people who
need help to stop
domestic violence
especially older people
around the age of 20-40
according to the pictures.
The campaign was very
successful in helping stop this
and the cases of this soon
lowered.
Persuasive techniques
they used were with the
words ‘choose to stop’
and this drags you in.
Also the word respect
is quite persuasive
because it’s telling you
to treat other people
with respect. The
images are also
persuasive because it
makes it all a reality.
The pictures of people on the phone
make people who are causing this see
that it is alright to try and get help and
be the bigger person by getting
helping and owning up to it.

11. 7. (second campaign)
Before the campaign the
rural part of England was
misused and wasn’t being
used for something helpful
towards people in the
community. However after
the campaign rural parts
were being redone and
made into a useful space.
They helped keep its
tranquillity.
The aims of the campaign
were to protect rural
England Bedfordshire and
keep it’s diversity by
‘sustainable use of land
and other natural
resources in tow’.
The target audience for
this is people who own
homes so older people
because they live near
rural areas.
The campaign is very
successful and they have
helped to keep rural
areas the same tranquil
way and they are still
running the campaign so
you can see what you
can do to help.
They put in a bullet point
list of ways to help and
how to find out about
them including other
things such as other
campaigns they run and
the policies.
There is a link to follow them
on twitter which shows how
far their willing to go for the
campaign and keeps you
updated.
‘25 years of standing up for Bedfordshire’s
countryside’ this shows people how many
campaigns they’ve done and how they’ve kept
fighting for their campaign and what they
want.
They included their logo in
bold so we can see who is
behind the campaign and
who runs it.
Clear colour scheme of
green and white which
makes it look
professional and
presentable.

12. 7. (third campaign)
Before the campaign there
was a high number of
parents who didn’t talk to
their children about the
effects of alcohol but after
the campaign the amount
of people lowered because
the campaign brought
awareness to people.
The aim/s of the
campaign is to get
parents to talk to their
children about alcohol.
The target audience of
this is parents/ guardians
who don’t talk to their
children about alcohol
and how it can affect
your actions.
The campaign was very
successful in lowering the
number of adults who don’t
talk to their children about the
important subject of alcohol.
Persuasive techniques used are
colour, although it’s a very
small technique it does attract
people to the poster because
the bright colours pull you in.
It uses a cartoon picture of a
family which shows us who it
is aimed at and that this is the
target audience. Although it is
aimed at parents it’s also
aimed at families as a whole
who want their parents to talk
to them about alcohol.

13. 7. (fourth campaign)
Before the campaign many people didn’t take caution when driving fast. The
campaign shows what effects can happen. After the campaign people started to
listen and take notice and actually slow down if they were driving too fast to stop
an accident happening or something else happen.
The target audience is
aimed obviously at
drivers but from the
picture we can see that
it is aimed at young
adults from the boy we
see in the campaign.
On the poster it also
shows a police officer
who has stopped
someone for driving
too fast and this
shows the reality of
what could happen to
you if you did this.
The campaign was
successful because
now there are less
people who speed
on the roads now
due to the
campaign.
The colours are grey
and yellow and this
makes it a contrast
between the two. It
also makes the
words in yellow
more noticeable
which is good
especially since the
writing is one of the
main parts of the
campaign because it
gives you the most
information.
The writing is in bold capital letters
which also brings out the writing and
makes people notice it.

14. 8. Photos of areas in Baldock that are
community areas.

15. 9. Areas around school that have been
regenerated for student use.

16. 10. Photos of local places that could be
regenerated for the community.