This document discusses the rise of social media and big data. It notes that everything is now shared online, creating large amounts of data. This data, called "big data," is largely social data from platforms like Facebook, YouTube, and Weibo. The document suggests that while companies are collecting this big social data, many are not effectively analyzing and using it. To fully leverage big data, companies need to measure social media return on investment more comprehensively and connect social data with other marketing data using a data management platform. This will allow them to gain insights, personalize experiences, and drive business results from their big social data.
29. SOCIAL SITS IN THE
SILO
66% of businesses feel that their social strategy is not
connected to business outcomes.
72% feel that they have a do not have common vision for
social media, where lines of business and business functions
work together.
88% do not have a plan that looks beyond the next year.
49% said that top management were “informed, engaged and
aligned with their companies’ social strategy.”
38. SOCIAL CAN SIT AT THE
HEART OF YOUR
BUSINESS
DMP technology
can drive change
Think continuous
evolution, not
instantaneous
Align social goals
with your individual
business goals
Sell the concept
internally
Create one team
for big data
Use your own data
supplemented with
third party data
40. THE ISSUE IS NOT THAT YOU ARE
ACQUIRING LARGE AMOUNTS OF
DATA. YOU DEFINITELY HAVE BIG
DATA.
IT'S WHAT YOU DO WITH YOUR
BIG DATA THAT MATTERS.
HARNESSING AND USING
RELEVANT DATA IS KEY. THIS IS
THE VISION FOR BIG DATA.