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Social Media, Big Data and Libraries. The Next Step

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35th ADLUG Annual Meeting 2016 hosted by the University of the Basque Country (September 2016).

Published in: Internet
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Social Media, Big Data and Libraries. The Next Step

  1. 1. Social Media, Big Data and LibrariesSocial Media, Big Data and Libraries The Next StepThe Next Step Lorena Fernández. University of Deusto
  2. 2. Big data is here. Big data is a buzzword. But, what does big data really mean?
  3. 3. But using big data, it is more important the question than the data.
  4. 4. What’s happening? Who are our users? What are they reading or researching? What issue are they passionate about?
  5. 5. Big Brother is watching you
  6. 6. What’s happening? Anniversary of an author, special events, news…
  7. 7. Google Trends https://www.google.com/trends
  8. 8. Trending Topics Global trends, nearby locations trends, tailored trends based on your location and who you follow.
  9. 9. Who are our users?
  10. 10. Geolocation
  11. 11. Twitter search https://twitter.com/search-advanced
  12. 12. Snapchat will rise to one of the top three social networks in the coming years.
  13. 13. And we can ask them if they’re on social networks
  14. 14. Facebook statistics
  15. 15. Instagram statistics
  16. 16. What are they reading or researching? What issue are they passionate about? Understanding our audience
  17. 17. Listening to become the new Delphic Oracle
  18. 18. Measure, measure and measure
  19. 19. The collected data enables library staff to quickly gain a rich understanding and a comprehensive view of community’s patrons, and identify patterns and trends to determine relevant future strategies.
  20. 20. Lorena Fernández @loretahur lorena.fernandez@deusto.es Thanks :-)
  21. 21. All images on this slideshow are published under  Creative Commons CC0 in pixabay. The slideshow is under Creative Commons by­sa 3.0

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