PHP 2 8 2011 Social Good Social Networking
•Download as PPT, PDF•
1 like•20,962 views
PHP Marketing/PR Review discusses strategies to increase awareness of PHP including developing a new tagline and elevator pitch, creating a press kit, targeting media and professional organizations, highlighting key programs, and using online fundraising and social media platforms. The document provides examples of successful nonprofit marketing using social media and recommends attending nonprofit technology conferences.
![Messaging and Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (20)
Similar to PHP 2 8 2011 Social Good Social Networking
Similar to PHP 2 8 2011 Social Good Social Networking (20)
More from Social Media and Digital Strategy Consulting
More from Social Media and Digital Strategy Consulting (20)
Recently uploaded
Recently uploaded (20)
PHP 2 8 2011 Social Good Social Networking
- 1. PHP MARKETING/PR REVIEW 2/8/2011 Presented by Robin Frank
- 24. Endorse for a cause: Online shopping + Social Giving
- 26. Rec.fm: Recommendation + Social Giving
- 32. Causes: Tutorials, Advice, Features
- 36. Email Signup/Other Social Sites
- 37. Tabs: New Visitors/Get Involved
- 38. Donate Now Button – Facebook (and web, email signature, newsletter)
- 43. The Ladder of Love: Growing Facebook Fans
- 51. Website Mock-Up
- 53. Rotating Home Page Images
Editor's Notes
- Combine and make 3 sentences with supporting points Add from the survey
- http://mashable.com/2007/10/20/press-releases/
- Magazine - apostrophe
- y? Most of us do that quite often. Designing a Twitter campaign that both promotes a brand effectively and fits the platform can be challenging. Instead of trying to change the way that people use the platform, a team of two devotes its full-time efforts to seeking, responding to, and relieving irritation across Twitter, much of which is conveyed using Edge’s #soirritating hashtag. Edge responded with the gift of a Spanish/English dictionary. In about three months, @EdgeShaveZone has gathered about 1,500 followers, the #soirritating hashtag has been used about 6,800 times, and attention from numerous media outlets has contributed to mounting buzz — all of which likely contributed to Edge’s decision to continue the campaign throughout 2011.
- http://exchange.causes.com/resources/nonprofits/ NonprofitsCauses provides the most comprehensive and effective tools for nonprofits and activists on Facebook. Using the tools on the Causes application, nonprofits can build communities of supporters, conduct fundraising campaigns, circulate petitions, build volunteer capacity, and more. These tools are free and allow nonprofits not just to build a big list, but to empower everyone in your cause community to take actions, get friends involved, and expand your reach as an organization through your supporters’ social networks. Read on to learn how nonprofits can use Facebook to its fullest potential as an organizing tool. If you have a specific question, check out our Frequently Asked Questions or contact us at partner@causes.com.Step 1. Sign into Your Nonprofit Partner CenterSign into your Nonprofit Partner Center at http://nonprofits.causes.com to access the free tools we’ve built just for nonprofits on Facebook. If you’re not a partner yet, just fill out the quick application at https://nonprofits.causes.com/partners/new. Learn what’s in your Partner Center and how to thank donors, see donor contact information, create fundraising campaigns, and more.Step 2. Start a cause!Once you are a partner, don’t forget to start a cause. The cause is your community of supporters on Facebook – it’s what you use to recruit supporters, fundraise, post videos and pictures, and more. Make sure to check out our Get Started on Causes best practices help for tips on how to create a good cause.Step 3. Link your Facebook profile to your nonprofit accountWhen you’re in Facebook under your personal profile, we don’t know you’re a nonprofit employee! Help us make sure that you have all the tools you need when you’re in Facebook by linking your profile to your Nonprofit Partner Center by going to http://nonprofits.causes.com/account/facebook_accountsStep 4. Create a project-based fundraising campaign and feature it on your causesThere has been over $30 million donated to nonprofits through the Causes application; and you can use this tool to fundraise too. Facebook users are compelled to donate to urgent campaigns or projects where they can see their impact. Read about Fundraising on Causes and how to run a fundraising campaign to get all the best practices on this new fundraising platform. To get started with a campaign, go to your Nonprofit Partner Center, click on the “Fundraising” tab then the “Start a Project” button. You can feature your project on multiple causes to spread the word to as many people as possible.And/or create a petitionPetitions on Causes have been effective at generating a lot of new signatures (one petition has over 3.7 million signatures and counting!) and recruiting new people to cause communities. Go to your Nonprofit Partner Center to start a free petition. And don’t forget to read more about advocacy campaigns on Causes and how to run an effective petition campaign.Step 5. Send regular (at least once a week) bulletins to your cause members asking them to take actionTo send a bulletin, make sure your personal Facebook Profile is linked to your Nonprofit Partner account here. Once your Facebook Profile is linked, you can go to any cause that benefits your nonprofit and click on the “Send a Bulletin” to email all the members of that cause. The most effective bulletins are ones that reflect the real impact of your campaigns or petitions, so be specific.Step 6. Build relationships with individuals and ask them to help youTo find the individuals on your cause that are most passionate and have done the most to help you, look to your Hall of Fame in the Members tab of your cause. There you will find a list of Top Recruiters, Top Donors, and Top Fundaisers. Click on their names to write them a message on their Care Wall (which they will be notified about by email as well). Writing personal messages to them, people who post on the Cause wall frequently, or people who have recently joined the cause can be very effective at jump-starting a campaign. Ask them to donate to the campaign or sign the petition and, most importantly, to tell their friends! Then, follow-up with your members about the impact of the campaign. Send a few bulletins about the campaign’s success, and ask for input from your cause members and most active supporters to get a discussion going on the cause wall about what’s next for the cause and how they can continue to be involved.Step 7. Stay active and work with your cause members to change the world!Of course, it takes real work and organizing insight to be successful on Causes, which is why the Causes Team and other nonprofits that use Causes are here to help. Check out our best practices and other tools below and if you have any questions, email partner@causes.comBest PracticesIntro to Causes for Nonprofits: What is Causes? Why would I use it?Get Started on Causes: Your first step to becoming a Causes expertManaging Causes: What do to if someone else has created causes for your nonprofitCauses Strategy – 1 vs. Many: How do I get my nonprofit off on the right foot? Should I start more than one cause?Building a Community: How to recruit more people to join your causeAdvocacy on Causes: How to use your cause to change minds and make things happenFundraising on Causes: How to raise money on CausesMedia on Causes: How to use videos, photos, and articles to educate your members and inspire them to take actionWebinars12/09/10 – Holiday Wish09/22/10 – How to Use Causes for your Year-End Fundraising Campaign07/27/10 – Expanding Your Network: Outreach and Collaboration on Causes: How to find allied causes on Facebook and work with them to achieve fundraising or advocacy impact06/23/10 – Communicating with your Supporters: Best practices and specific steps for sending effective communications05/19/10 – Fundraising on Causes Tutorial: Steps to creating and managing a successful fundraising campaign04/14/10 – Building a Community on Causes: Recruiting and empowering supporters to take action03/17/10 – Fundraising on Causes: Tools, tips and successful fundraising campaigns10/13/09 – America’s Giving Challenge Week 2: Updates and Q&A Session10/08/09 – Recruiting, Fundraising and Running Effective Campaigns on Causes10/07/09 – Special Launch Training for America’s Giving Challenge10/02/09 – Causes’ New Nonprofit Partner Center: An overview of the new features and tips on how to use them for your nonprofit09/09/09 - Getting Started on Causes: Setting up a cause and your Nonprofit Profile08/05/09 - Growing your Cause Webinar: How to recruit more members from inside and outside FacebookNonprofit NewslettersEvery month, the Nonprofit Team sends a newsletter to our nonprofit partners announcing new features, featuring great causes, explaining how to maximize your cause, and more. If you would like to receive the newsletter too, subscribe now. If you are already a nonprofit partner and don’t know who in your organization is receiving the newsletter, log-in to your Nonprofit Partner Center at http://nonprofits.causes.com and click “Account.”February 2011
- Update Guidestar - Nancy
- In order to accept donations through Causes, a nonprofit must be a 501(c)3 that is also registered with GuideStar (http://www.guidestar.org), which is the database from where we pull our beneficiary information. Online donations must also be enabled in your profile with GuideStar; to review or update your settings you can login on their site here: http://www2.guidestar.org/RequestForP.... Once a donation is made on Causes and processed by Network for Good, payment for donations made to your nonprofit are sent on the 15th of each month to the address listed in GuideStar and will include all donations made on Causes during the previous month. For more details, please visit http://www.networkforgoodcheck.org/. If your organization does not meet these requirements, you can still support it through Causes; simply click "Skip this Step" when prompted to choose a nonprofit beneficiary for your cause and include a link to its website in the description, mission, or positions of the cause. The fundraising features of the cause will not be enabled but you can use the cause for things like creating a community of supporters, communicating with them, raising awareness, etc.
- Network for good= get them a receipt and a thank you!
- http://nonprofitorgs.wordpress.com/2009/10/14/five-essential-apps-for-your-nonprofits-facebook-page/ HTML tip sheet : http://www.diosacommunications.com/htmltipsheet.htm http://nonprofitorgs.wordpress.com/2009/09/01/five-most-common-mistakes-made-by-nonprofit-admins-on-facebook/ http://www.diosacommunications.com/services/webinars.htm
- Put us on change.org
- http://www.bethkanter.org/category/case-studies/