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Presentation on the topic Co-marketing Communication

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This is the topic of the subject Integrated marketing communication and brand equity...

This is the topic of the subject Integrated marketing communication and brand equity...

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  • 1. PRESENTED BY:- ROBIN DHAWAN M.COM 2ND SEMESTER 620 K.L.S.D.,COLLEGE,LUDHIANA.
  • 2. “Marketing communication is how you stay in touch with and convey important information about the company to your customers.” Newsletter Websites E-mail Written materials Communication Vehicles CO-MARKETING COMMUNICATION
  • 3.  CORPORATION  COMMODITY  COST  CHANNEL  COMMUNICATION  CONSUMER  CIRCUMSTANCES
  • 4. SMART Specific Measurable Time Realistic Achievable
  • 5. •TAKE ADVANTAGE OF SIZE ECONOMICS •PRESERVE AN EXISTING MARKET •CREATE A NEW MARKET •GAIN ACCESS TO KNOWLEDGE AND PROFESSIONAL EXPERTISE •INCREASE BARGAINING POWER •PROMOTE A PRODUCT LINE •ACCESS A BROAD,DIVERSE CUSTOMER BASE
  • 6.  LACK OF A COMMON MISSION  LACK OF COMMITMENT  BARRIERS TO ENTRY AND EXIT  COST OF GROUP DECISION MAKING
  • 7. Ultimately Co-Marketing is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. Co-Marketing has of recent become very prominent in the entrainment industry.

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