Internet Marketing / Online Marketing / Inbound Marketing as a medium to advertise to expand your reach online. Internet marketing includes -: 1) SEO 2) SEM 3) Display Advertising 4) Affiliate Marketing 5) Referral Marketing 6) Video Marketing 7) Email Marketing .... and many more.

1. Prepared by:
Mukul Chopra
Anshul Mangla
Karan Dhingra
Jeet Khandelwal
Ankur Khanna

2. Stats…
 Internet users in India could reach the 150 million
mark by December 2012, growing around 10 per cent
from 137 million as of June this year.
 Urban Indians – 99 mil users (June 2012)
 Rural Indians - 38 million rural Indians
Source: Internet and Mobile Association of India (IAMAI)

3. What is Internet Marketing?

4. Topics of Discussion
 Content Marketing  Referral Marketing
 Affiliate Marketing  Blogging
 Online Magazines  Video Marketing
 Social Media Marketing  E-Mail Marketing
 Search Engine Marketing
 Search Engine Optimization
 Display Advertising
 PPC

5. Topics of Discussion
 Content Marketing  Referral Marketing
 Affiliate Marketing  Blogging
 Online Magazines  Video Marketing
 Social Media Marketing  E-Mail Marketing
 Search Engine Marketing
 Search Engine Optimization
 Display Advertising
 PPC

7. Keyword – Top 10 mba college in india

11. Types of SEO
 On Page SEO
 Off Page SEO

13. Google Chrome

14. Title Tag

16. Off-Page SEO

17. Search Engine Marketing

18.  Google Adwords
 Yahoo! Search Marketing
 Bing Ads (Microsoft)

19. Types of ad-paying Models
 PPC (Pay per click / Cost per Click)
 Cost per milli Impressions (CPI)
 Cost Per Action (CPA)

21. Broad Match

22. Phrase Match

23. Exact Match

24. Re-Marketing: A Marketer’s
Wish Made True

29. And then you decide to go
back to some other website….

30. Results?

35. Display Advertising

36. The Popular 468x60 banner Ad

37. Text Ads

40. Interestial Ad

42. Button Ad – 125x125 size

43. Form-Filling Ads

45. Popup Ads

48. Rectangular Ad – Most popular

51. Skyscraper ad

53. E-mail Marketing

54. Goals
 Generate sales
 Improve awareness
 Provide valuable information
 Strengthen your brand
 Build relationship with clients

56. Approach…
 Decide in-house vs outsource
 Gather client / prospects list
 Develop strategy
 Build email
 Send email
 Track email
 Refine marketing strategy

57. Tracking and Feedback Control
 Watch your email campaigns
 Read rates
 Click-thru rates
 What users click on
 Follow post-click if possible
 Generate new lists based on recipient behavior
 Send targeted follow-ups

58. Unsubscribing causes…

60. Spam E-mail campaigns
Incorrect and unorganized email campaigns often
trigger spam filters resulting into messages going to
the spam boxes instead of the in-boxes of the
recipients.
These aspects if paid attention to can help email marketers
extract maximum effectiveness from email campaigns and
diversify the business of the company.

61. Content Marketing

62. Content Marketing is a technique in
which relevant content is created for
the purpose of attracting a defined
target market to a desirable
profitable action

64. Content is King…
 Marketers have learned that Content Marketing is no
longer an option – it’s a MUST.
 The content must be useful and unique that people
spread it themselves to others thereby making your
content go viral.

65.  Article Marketing
 Blogging
 eNewsletters
 Videos (Youtube / Vimeo / DailyMotion)
 Case Studies
 In-person events

66. Content must be…
• Interesting and unique
• Helpful and educational
• Able to answer customer’s queries
• Eye catchy
• Properly optimized to rank high in search engines
• Fresh and Relevant

67. Purpose of ‘Good’ Content
• Draw more people from social media and search
engines
• Build brands
• Make visitors to re-visit the site
• Increase conversion rates
• Enjoy more traffic
• Enhance sales
• Increase business profit
• Attain success

68. Thank You!