App Naming

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"App Naming" - by Tom Hoddes. Presented at iOSTO #3 in Toronto, at the Pilot on Jan. 11. http://twitter.com/tomchord

Technology Education

App Naming

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Tom Hoddes

tomChord: My First Naming Mistake

● An app that detects the Key and Chords from music

● Mainly in it for experience/hobby

● Didn't expect to make much money

● Friend suggested tomChord as a joke

What does a good name have?

● Keywords that are heavily searched on the app store

● Keywords that relate to the functionality

● Click appeal

How do we pick keywords
● Apple provides no statistics on app store searches

● Google keyword tool

● Gives you # of monthly searches and competition.

● Combine this with words like "iPhone" and "app"

tomTuner: Second Naming Mistake
● 2nd app: A standard Chromatic Tuner

● Stick with the theme: tomTuner

● Initial downloads not as high as expected

Name Change Time!

The Results: Guitar Tuner - Chromatic
tomTuner Guitar Tuner - Chromatic

600% increase in average downloads/day

What else can I do?

A great post on AB Testing app names using admob:

http://www.markj.net/ab-testing-iphone-app-names-360idev/

Pay for ads with different app names/icons.

Track CTR as success metric

Haven't tried it (too cheap) but plan on it next time I launch an app.

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Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

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Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

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ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

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Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

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Introduction to Data Science

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Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

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The six step guide to practical project management

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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

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12 Ways to Increase Your Influence at Work

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Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

Barbie - Brand Strategy Presentation

App Naming

1. App Naming Optimized for search Tom Hoddes

2. tomChord: My First Naming Mistake ● An app that detects the Key and Chords from music ● Mainly in it for experience/hobby ● Didn't expect to make much money ● Friend suggested tomChord as a joke

3. What does a good name have? ● Keywords that are heavily searched on the app store ● Keywords that relate to the functionality ● Click appeal

4. How do we pick keywords ● Apple provides no statistics on app store searches ● Google keyword tool ● Gives you # of monthly searches and competition. ● Combine this with words like "iPhone" and "app"

5. tomTuner: Second Naming Mistake ● 2nd app: A standard Chromatic Tuner ● Stick with the theme: tomTuner ● Initial downloads not as high as expected

6. Name Change Time!

7. The Results: Guitar Tuner - Chromatic tomTuner Guitar Tuner - Chromatic 600% increase in average downloads/day

8. What else can I do? A great post on AB Testing app names using admob: http://www.markj.net/ab-testing-iphone-app-names-360idev/ Pay for ads with different app names/icons. Track CTR as success metric Haven't tried it (too cheap) but plan on it next time I launch an app.