App Naming

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"App Naming" - by Tom Hoddes. Presented at iOSTO #3 in Toronto, at the Pilot on Jan. 11.

http://twitter.com/tomchord

Published in: Technology, Education
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App Naming

  1. 1. App NamingOptimized for search Tom Hoddes
  2. 2. tomChord: My First Naming Mistake● An app that detects the Key and Chords from music● Mainly in it for experience/hobby● Didnt expect to make much money● Friend suggested tomChord as a joke
  3. 3. What does a good name have?● Keywords that are heavily searched on the app store● Keywords that relate to the functionality● Click appeal
  4. 4. How do we pick keywords● Apple provides no statistics on app store searches● Google keyword tool● Gives you # of monthly searches and competition.● Combine this with words like "iPhone" and "app"
  5. 5. tomTuner: Second Naming Mistake● 2nd app: A standard Chromatic Tuner● Stick with the theme: tomTuner● Initial downloads not as high as expected
  6. 6. Name Change Time!
  7. 7. The Results: Guitar Tuner - Chromatic tomTuner Guitar Tuner - Chromatic 600% increase in average downloads/day
  8. 8. What else can I do?A great post on AB Testing app names using admob:http://www.markj.net/ab-testing-iphone-app-names-360idev/Pay for ads with different app names/icons.Track CTR as success metricHavent tried it (too cheap) but plan on it next time I launch an app.

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