War in the Boardroom
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A quick preview of the new book War in the Boardroom by bestselling authors Al & Laura Ries.
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War in the Boardroom
- 2. There’s a war going on.
- 3. Which side are you on?
- 4. The left side? The right side?
- 5. Not sure what you are?
- 6. Take our quiz to find out. www. LeftRightBrainQuiz .com www. Ries .com
- 7. Management vs. marketing. They don’t think alike.
- 8. Verbal Logical Analytical Management: Left brainers.
- 9. Marketing: Right brainers. Visual Intuitive Holistic
- 10. A left brainer is verbal.
- 11. A right brainer is visual.
- 12. Left brain takes in information in series. Zeros in on the details.
- 13. Sees the big picture Right brain takes in information in parallel.
- 14. Reality vs. Perception. Management deals in reality. Marketing deals in perceptions. Marketing Right Left Management
- 15. What’s a Hyundai? Cheap.
- 16. What did management do next? USA Today, January 8, 2008.
- 17. The $40,000 Hyundai Genesis.
- 18. Changing the reality doesn’t change the perception. Cheap.
- 19. Certainty vs. Uncertainty. Management knows what will happen. Marketing is never quite sure. Marketing Right Left Management
- 21. “ The best idea I’ve ever had.” A clear cola.
- 22. Reality. Tastes like Pepsi but clear.
- 23. Perception. Tastes like water.
- 24. Full line vs. Narrow line. Management favors a full line. Marketing favors a narrow line. Marketing Right Left Management
- 25. Compare Motorola with Nokia. Computers, radios, satellite systems, semiconductors, cellphones. Cellphones.
- 26. Compare the financial results. 10-year sales $329.3 billion. 10-year sales $370.1 billion. Net profits $5.4 billion. 1.6 percent. Net profits $44.0 billion. 11.9 percent.
- 27. Verbal vs. Visual. Management thinks verbally. Marketing thinks visually. Marketing Right Left Management
- 28. The first rotisserie chicken.
- 29. Then they expanded. Adding turkey, meat loaf and ham. And changed the name to Market.
- 30. You can visualize “chicken.”
- 31. How do you visualize “market?” ?
- 32. Boston Market went bankrupt.
- 33. You need two things. A verbal nail. A visual hammer.
- 34. Marlboro’s verbal nail. Man’s cigarette.
- 36. To hammer the word in mind.
- 37. Better vs. Different. Management wants better products. Marketing wants different products. Marketing Right Left Management
- 38. The first energy drink. 8.3-oz. can.
- 39. Everybody tried to be better.
- 40. Except Monster. 8.3 oz. 16 oz.
- 41. A strong No. 2 brand.
- 42. Brand vs. Category. Management thinks brand first. Marketing thinks category first. Marketing Right Left Management
- 43. A brand is the tip of an iceberg. Nintendo Film photography
- 44. The iceberg is the category. Nintendo Videogames.
- 45. Sony is the brand. Sony Film photography
- 46. But what’s the category? Sony ????????????
- 47. Big Bang vs. Slow Takeoff. Management wants instant results. Marketing expects a slow takeoff. Marketing Right Left Management
- 48. The first Internet grocery store. Launched with massive ad campaign. Two years later, they folded, losing $800 million. .
- 49. The same strategy as Webvan. $200 million a year and profitable.
- 50. Webvan vs. Fresh Direct. Ten cities. One city. Big ad launch. PR only. Failure. Success.
- 51. War in the Boardroom Read the book to discover the 25 differences between how Left-Brain Management thinks vs. how Right-Brain Marketing thinks.
- 52. War in the Boardroom. On sale now!
- 53. Visit the all new RIES.com
- 54. Read my blog: RiesPieces.com