A presentation to inspire a group of architects to change they standard behavior. By sharing more and by participating online in discussions about their field of expertise they could gain more advantages than by keeping everything for themselves.

1. Don’t Be a Dinosaur Rick Mans - Social Media Evangelist

2. Don’t miss the social media boat

3. What is thatsocial media thing The social media boat?

5. The switch Web 1.0 Web 2.0 Traditional media Google search Flickr Mainly Broadband Mainly narrow band Alternative media netvibes Publishing is complex and limited to few traditional media and online merchants Value is created by aggregating content (portals) Wikipedia Easy and free publication for all Value is generated by tools allowing to publish easily 2004 2005 Broadband is (becoming) a right in Spain and Finland

8. Younger techno savvy generations pioneer the use of personal networks and viral communication.Source: Forrester (2006) – Social Computing.

9. Internet statistics 100 billion– The number clicks per day 55 trillion– links on the Internet 5% - The percentage of globalelectricityusedfor the Internet 90 trillion – The number of emails sent in 2009 81% – The percentage of emails that were spam. 200 billion – The number of spam emails per day (assuming 81% are spam). 1 million - IM messages per second 8 terabytes– Traffic per seconde 234 million – The number of websites as of December 2009. 47 million – Added websites in 2009.

10. Social Media statistics 20 – Hours of video uploaded every minute onto YouTube 600k - new members on Facebook per day 900.000 -The number of blogs posts put up every day 700 million – The number of photos uploaded per day on Facebook 350 million – People on Facebook. 50% – Percentage of Facebook users that log in every day. 500,000 – The number of active Facebook applications. 84% – Percent of social network sites with more women than men. 1,73 billion – Internet users worldwide (September 2009). 18% – Increase in Internet users since the previous year. 126 million – The number of blogs on the Internet (as tracked by BlogPulse). 27.3 million – Number of tweets on Twitter per day (November, 2009) 57% – Percentage of Twitter’s user base located in the United States. 4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).

16. Consumerson the Web 2.0

18. Teensaren’tthat Internet savvy

20. Youshould have started 6 monthsago Ifyou want to do somethingwithsocial media right now

21. Robin Dunbar 150

22. Makeitscalable I prefer to make other people famous, as it scales better.

23. You are just a name on a List not a member of a community I already have an account on….

24. everything you do should at least create the beginning of a relationship Whenyou are in social media

25. Handboek communities Erwin Blom

26. Way of working Crowdsourcing Prepublishing Get the buzzgoing Story telling Peer reviews

27. Free version In the firsthour 1000 downloads and 200 mentionsonTwitter 5000 downloads in 12 hours No impact onphysicalbooksales

28. Just the reachonTwitter

29. Zeeuwierjenever Petra de Boevere

30. Co-creation and Crowdsourcing

31. €0 for Marketing and Press releases Everybody was involvedbefore the product was actuallythere Everybodycould help to shape the final product Alreadyforsale in 55liquor stores

32. Project BookChunk Alex Osterwalder

33. Earlyaccessfor $24 first & exclusive access to raw book content influence authors x installments of book chunks (in a non-linear order – as we write them) 50% discount off the final book (approx.) participate in exclusive book chunk webinars access to templates being part of the business model innovation community

34. Why To shareearly and to test ideas To draw onyourexperience To build a community and engagepeople Becauseit’sfun

35. What is in IT foryou

36. Building meaningfulrelationships Withyourfriends and colleagues Withpeopleyoudon’tknow (yet) Build trust

37. Increasedvisibility Become the go-to-expert

38. Mindsharing and insight Getnewinsights (for free) Help others Get feedback and input from experts Shareyourinformation

39. (Business) Opportunities Youcanbeconnected to more people More peoplewillbeable to findyou Theywillbeaware of your expertise

40. Goldrush Just like the gold rush, this is going to end…what are you waiting for?

41. Rick Mans rick.mans@capgemini.com+31 6 512 10 144http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans