Presentation on Releases, Trademark and Privacy Rights Demystified for the FMC Post Production World at NAB2014 Las Vegas Convention Center April 9, 2014.

1. Richard Kelly
releases,
trademarks and
privacy rights
demystified

2. I am not an attorney
Disclosure
Header Text

3. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
?

4. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
< 3 things >

5. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
1

6. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
2

7. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
3

8. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
< foundation >

9. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
1st amendment

10. “congress shall make no law respecting an
establishment of religion, or prohibiting
the exercise thereof; or abridging the
freedom of speech, or of the press; or the
right of the people to peaceably to
assemble, and to petition the government
for a redress of grievances.
”t h e F i r s t A m e n d m e n t t o t h e U . S . C o n s t i t u t i o n

11. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
newspapers

12. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
magazines

13. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
reportage films

14. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
rights of privacy

15. a p p r o p r i a t i o n
f a l s e l i g h t
i n t r u s i o n
p u b l i c d i s c l o s u r e

16. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
rights of publicity

17. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
the dead celebrities

18. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
NY & CA

19. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
trademarks®

20. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
®

21. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

22. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

23. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
Text
© Richard Kelly Photo

24. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
http://wiki.gettyimages.com/

25. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
< y >

26. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
peace of mind

27. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
to reduce liability

28. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
protect our investment

29. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
start a conversation

30. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
collect data

31. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
< if then, now what >

32. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
a n y “ c o m m e r c i a l u s e ”
r e q u i r e s a r e l e a s e

33. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
person must be recognizable

34. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
© Richard Kelly Photo

35. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
© Richard Kelly Photo

36. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
© Richard Kelly Photo

37. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
© Richard Kelly Photo

38. the question isn’t can I make the picture or record a
scene?
in public spaces
when do i need a release ?

39. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
© Richard Kelly Photo

40. the question is how will the scene or image be used.
in public spaces
when do i need a release ?

41. the context and the use of their “likeness”
in public spaces
when do i need a release ?

42. with regard to audio - states have different laws on whom
and how audio recordings can be made. These are often
cited as “wire tap” laws.
in public spaces
when do i need a release ?

43. likeness used on an online video platform - DEPENDS
likeness used in a documentary production - NO*
likeness used in advertising - YES
likeness used in to promote documentary production - MAYBE
likeness used in a news story - NO
likeness used on your business website - YES*
likeness used on social media - DEPENDS*
likeness used on your business reel/portfolio - NO

44. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
< * >

45. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
< * g r a y a r e a >

46. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
< p r i v a c y >

47. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
< N Y s t a t e >

48. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
N u s s e n z w e i g v . d i C o r c i a

49. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
© Philip-Lorca diCorcia

50. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
T h e N e i g h b o r s
b y A r n e S v e n s o n

51. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
© Philip-Lorca diCorcia

52. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
< d e f a m a t i o n >

53. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
Lauren Greenfield Magnolia Pictures

54. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

55. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

56. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

57. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
< property >

58. “rule of thumb, if the image or the
recording is produced on public
property (sidewalk, park, etc.) the
“view”does not require a releases even
if that “view” contains private property.
”

59. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E DR E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
© Richard Kelly Photo

60. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E DR E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
© Richard Kelly Photo

61. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
© Richard Kelly Photo

62. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
© Richard Kelly Photo

63. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
© Richard Kelly Photo

64. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
property is not just real estate

65. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
© Richard Kelly Photo

66. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
© Richard Kelly Photo

67. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

68. “we don’t tolerate intellectual property theft. We
have over twenty registered trademarks (as well
as many unregistered ones), and in order to
keep them, the law requires that we take action
when someone is using them without
permission.
”
w w w . l i t t l e t r e e s . c o m / u s / t r a d e m a r k s

69. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
promotional consideration

70. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
product placement

71. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
< greeking >

72. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
< words >

73. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
sensitive issues clause

74. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

75. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
< fear >

76. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

77. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
< public perception >

78. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
permissions

79. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
what is a release

80. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
anatomy of a release

81. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
intent is to protect [you]

82. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
risk assessment

83. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
In consideration of my engagement as a model, and for other good and valuable
consideration herein acknowledged as received, I hereby grant the following rights and
permissions to ("Photographer"), his heirs, legal representatives, and assigns, those for
whom Photographer is acting, and those acting with his authority and permission. They
have the irrevocable, perpetual and unrestricted right and permission to take, use, re-use,
publish, republish, transmit and display photographic portraits or pictures, still or moving,
of me or in which I may be included, in whole or in part, or composite or distorted in
character or form, without restriction as to changes or alterations, in conjunction with my
own or a fictitious name, or reproductions thereof in color or otherwise, made through
any medium at his studios or elsewhere, and in any and all media now or hereafter known,
specifically including but not limited to print media and distribution over the internet for
illustration, promotion, art, editorial, advertising, trade, or any other purpose whatsoever.
I specifically consent to the digital compositing or distortion of the images, including
without restriction any changes or alterations as to color, size, shape, perspective,
context, foreground or background. I also consent to the use of any published matter in
conjunction with such images. I hereby waive any right that I may have to inspect or
approve the finished product or products and the advertising copy or other matter that
may be used in connection with them or the use to which they may be applied. I hereby
release, discharge, and agree to hold harmless Photographer, his heirs, legal
representatives, and assigns, and all persons acting under his permission or authority or
those for whom he is acting, from any liability by virtue of any blurring, distortion,
alteration, optical illusion, or use in composite form, whether intentional or otherwise,
that may occur or be produced in the making of such images or in any subsequent
processing of them, as well as any publication of them, including without limitation any
claims for libel or violation of any right of publicity or privacy. I hereby warrant that I am of
full age and have the right to contract in my own name. I have read the above
authorization, release, and agreement, prior to its execution, and I am fully familiar with
the contents of this document. This document shall be binding upon me and my heirs,

84. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
would you sign this

85. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
make reasonable requests

86. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
make reasonable requests

87. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

88. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

89. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

90. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

91. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

92. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

93. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

94. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

95. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
professional talent

96. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
public spaces

97. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

98. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

99. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
tools

100. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
ASMP bad contract

101. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
http://asmp.org/tutorials/bad-contract.html

102. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

103. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

104. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
E&O insurance

105. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

106. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D
tools

107. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

108. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

109. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

110. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

111. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

112. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

113. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

114. http://asmp.org/content/releases
releases tutorial
ASMP • business resources

115. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

116. twitter: @richardkellypho
richard-kelly-lectures on Facebook
richard@richardkelly.com
Releases, Trademarks
and Privacy Rights Demystified
Presentation Name Line 3
© 2009-2013 Richard Dale Kelly

117. R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D