1. C A L V I N H A R R I S
S T A R C O N S T R U C T I O N
2. A R T I S T
B A C K G R O U N D
I N F O R M A T I O N
Calvin Harris, whose real name
is Adam Richard Wiles, is a
Scottish DJ, singer, songwriter
and record producer. He owns
the vanity label Fly Eye
Records.
His debut album 'I Created
Disco' went gold after it was
released in 2007 followed by his
second album 'Ready for the
Weekend' which reached
number one on the UK Album
Chart in 2009.
3. C A L V I N H A R R I S W A S F I R S T A T T R A C T E D T O E L E C T RO N I C D A N C E M U S I C W H E N H E
W A S A T E E N A G E R A N D B E G A N R E C O R D I N G B E D R O O M D E M O S B Y 1 9 9 9 .
C A L V I N H A R R I S R E L E A S E D A S O N G C A L L E D ' R E A D Y F O R T H E W E E K E N D ' I N 2 0 0 9
& T H I S W A S T H E S E CO N D S I N G L E F R O M H I S S T U D I O A L B U M W H I C H S H A R E D T H E
S A M E T I T L E . T H E S O N G B E CA M E V E R Y P O P U L A R I N 2 0 0 9 W H E N I T M A D E I T S
D E B U T O N B B C R A D I O O N E . O N C E H E G A I N E D M O R E F A M E A N D A T T E N T I O N ,
H A R R I S W E N T O N T O P E R F O R M I N G S H O W S O N A M U C H L A R G E R S C A L E . A
P E R F E C T E X A M P L E O F T HI S I S T H E I T UN E S F E S T I V A L W H E R E H E P E RF O R M E D
T H E S O N G ' R E A D Y F O R T H E W E E K E N D ' O N T H E 1 8 T H J U L Y 2 0 0 9 I N L O N D O N .
A S P A RT O F H A R R I S ' S T A R C O N S T R U C T I O N A ND I M A G E RY , H E I S A V E R Y
P O S T M O DE R N M U S I C A R T I S T W H O A L S O S T A Y S C O N N E C T E D W I T H F A N S A S
M U C H A S H E C A N . O N E M E T H O D O F D O I N G T HI S I S T H R O U G H T HE U S E O F
S O C I A L M E D I A A N D S O C I A L N E T W O R K I N G S I T E S S U C H A S T W I T T E R A N D
F A C E B O O K .
A N O T H E R E F F E CT I V E C O N C E P T O F
U S I N G S O C I A L N E T W O R K I NG S I T E S
S U C H A S T H E S E I S T H E F A C T T HA T
H A R R I S A L S O P R O M O T E S H I S M U S I C A L
C O N T E NT T H R O U G H T H E S E S I T E S A N D
P R O G R A M S A S W E L L A S H I S
S H O W S / C O N C E R T S .
T H I S I S P R O B A B L Y T HE M O S T
E F F E CT I V E W A Y O F M A R K E T I N G A N D
P R O M O T I NG ; U S I N G D I G I T A L
T E C H N O L O G Y T O C O M M U N I C A T E T O
M A S S A U D I E N C E S .
4.
5. C A L V I N H A R R I S E N H A N C E S
H I S M U S I C P O P U L A R I T Y
P R E D O M I N A N T L Y T H R O U G H
H I S C O N C E R T S A N D T O U R S .
W I T H O N L Y 3 A L B U M S ,
H A R R I S H A S M A N A G E D T O
G O O N 8 D I F F E R E N T
C O N C E R T T O U R S , S O M E O F
W H I C H W E R E W I T H O T H E R
A R T I S T S S U C H A S R I H A N N A .
- G R O O V E A R M A D A : S O U N D B O Y R O C K T O U R ( 2 0 0 7 )
- F A I T H L E S S : T O A L L N E W A R R I V A L S T O U R ( 2 0 0 7 )
- R E A D Y F O R T H E W E E K E N D T O U R ( 2 0 0 9 – 1 0 )
- D E A D M A U 5 A N D S K R I L L E X : U N H O O K E D T O U R ( 2 0 1 0 )
- R I H A N N A : L A S T G I R L O N E A R T H T O U R A N D L O U D T O U R
( 2 0 1 1 )
- B U D W E I S E R M A D E I N A M E R I C A F E S T I V A L ( 2 0 1 2 – 1 3 )
P H I L A D E L P H I A
- S T E R E O S O N I C F E S T I V A L T O U R ( 2 0 1 3 ) , A U S T R A L I A
- G R E A T E R T H A N T O U R ( W I T H T I Ë S T O ) ( 2 0 1 3 ) , U K A N D
I R E L A N D
6. H A R R I S H O L D S T H E R E C O R D F O R T H E M O S T T O P T E N
H I T S F R O M O N E S T U D I O A L B U M O N T H E U K S I N G L E S
C H A R T W I T H N I N E H I T S , S U R P A S S I N G M I C H A E L
J A C K S O N .
A C C O R D I N G T O F O R B E S , H A R R I S W A S T H E H I G H E S T
P A I D D J O F 2 0 1 3 , G R O S S I N G A N E S T I M A T E D $ 4 6
M I L L I O N .
A S P A R T O F H I S S T A R C O N S T R U C T I O N , H A R R I S I S
E X T R E M E L Y P O P U L A R O N Y O U T U B E W H I C H I S A N
E F F E C T I V E M E T H O D O F D I S T R I B U T I N G H I S M U S I C . H E
H A S M A N Y S U B S C R I B E R S A N D Y O U T U B E V I E W S W H I C H
D E M O N S T R A T E T H E P O P U L A R I T Y O F D I G I T A L
T E C H N O L O G Y W I T H L A R G E R D E M O G R A P H I C S .
I T I S E V I D E N T T H A T H A R R I S H A S A N I M P O R T A N T A N D
E F F E C T I V E R E L A T I O N S H I P W I T H A U D I E N C E S A N D H I S
F A N S . T H I S R E L A T E S B A C K T O S T U A R T H A L L ' S
T H E O R Y T H E R E T H E R E I S C O N S U M E R / P R O D U C E R
L I N K . I N T H I S C A S E , T H E S O C I A L N E T W O R K I N G H A S
H E L P E D H A R R I S G A I N F A M E A N D M A I N T A I N H I S
P O P U L A R I T Y A S W E L L A S T H E C O N C E R T S A N D T O U R S
W H I C H H E H A S P E R F O R M E D T O M A S S A U D I E N C E ' S .