Honey tanm research_conference_advanced


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Honey tanm research_conference_advanced

  1. 1. Social Media Advanced TANM Research Conference Clovis, NM R. A. Burrell, Principal Internet Honey
  2. 2. Facebook Management Facebook Ads - a well written ad can promote your page and increase a fan base, if your page is desirable when it's landed on.
  3. 3. Facebook Management Tabs - knowing the best tabs for your page, and what custom tabs would be beneficial. 
  4. 4. Facebook Management Tabs = Conversion 
  5. 5. Facebook Management Content - fine line between too much and not enough, have to find a balance for your business (i.e. state level needs more, city level less); also researching/receiving content is the success or possible downfall to any page.
  6. 6. Facebook Management Tabs - you can land on a Tab that has HTML with design elements. But, don't make it the default tab for your page. It's confusing and hurts Likes.
  7. 7. Facebook Management Facebook Challenges There are definite difficulties when working with Facebook.   Tracking and measurement are limited.  Certain links you can’t add a tracking url to or not being allowed to link directly to a topic you want.  Insights are offered in Facebook, but again limited and they don’t reflect referral traffic. For instance, you can no longer link to a specific event.  You can link to your wall or a note, but not to an event.  This is a recent change, but also a problematic one when you’re trying to promote an event on Facebook as apposed to your website.  
  8. 8. Facebook Management It’s true most people on Facebook prefer to stay on Facebook, so how do you point them to exactly what you want them to see?  And then to covert you have to point them to your website, but how can you tell they came from Facebook? Facebook is consistently updating its program which makes it difficult to stay on top of what is allowed and what is not, or what was working yesterday no longer exists today.
  9. 9. Conversation A person posted this on Colorado's Wall:
  10. 10. Conversion It's not enough to Like me.
  11. 11. Conversion What Behavior do you want to effect? What do you have for conversion?
  12. 14. Facebook Management <ul><ul><li>Use your real profile. Facebook will drop fake profiles and pages. </li></ul></ul><ul><ul><li>Like the Pages on which you need to stay current. </li></ul></ul>
  13. 15. Facebook Management Claim your location on Places in Facebook - must do, FB might come up with promotional aspects that tie to that business when you check in (like Foursquare).
  14. 16. Facebook Management <ul><li>My Place isn't there!!! </li></ul><ul><ul><ul><li>Access the Places application on your  supported device . </li></ul></ul></ul><ul><ul><ul><li>Click &quot;Check In.&quot; </li></ul></ul></ul><ul><ul><ul><li>Click the &quot;Add&quot; button to the left of the Places Names search box. </li></ul></ul></ul><ul><ul><ul><li>Enter a name for the new Place as well as an optional description of it. Then, click the &quot;Add&quot; button at the bottom right of the page. </li></ul></ul></ul><ul><ul><ul><li>Click the &quot;Check In&quot; button to share your visit. </li></ul></ul></ul>
  15. 17. Facebook Management Deals
  16. 18. Facebook Management
  17. 19. Facebook Management Closed Wall
  18. 20. Facebook Management Open Wall After Like
  19. 21. Facebook Management Network Through Their Pages
  20. 22. Facebook Management Post Direct Messages
  21. 23. Website Integration
  22. 24. Facebook Management Adds a Tab with HTML.
  23. 25. Facebook Management
  24. 26. Facebook Admins Use real profiles and document where they are. Recovery isn't an option.
  25. 27. Facebook Management Interests Find others, And Share It
  26. 28. YouTube Search for your keywords. Login, subscribe and comment to start the conversation.
  27. 29. YouTube Subscribe to Channels
  28. 30. Google Alerts Use it by keywords to know when something has been produced. Google.com/Alerts
  29. 31. Google Alerts The links can give friends, ideas and leads.
  30. 32. Measurement Insights - if you don't know how to read them, or that they exist, learn.  They are one of the best measurement tools for Facebook.   And don't forget tracking urls on posts, being able to prove social media is enhancing your efforts is important to report.
  31. 33. Measurement Likes, Fans
  32. 34. Measurement Interactions: Link to Google Analytics or bit.ly links
  33. 35. Measurement The details provide some of the best insights of all. None of the resorts picked up on this post.
  34. 36. Twitter Find Followers
  35. 37. Measurement Bit.ly can show what was interesting:
  36. 38. Measurement Bit.ly can show you the outbound traffic: