5. Facebook Management Content - fine line between too much and not enough, have to find a balance for your business (i.e. state level needs more, city level less); also researching/receiving content is the success or possible downfall to any page.
6. Facebook Management Tabs - you can land on a Tab that has HTML with design elements. But, don't make it the default tab for your page. It's confusing and hurts Likes.
7. Facebook Management Facebook Challenges There are definite difficulties when working with Facebook. Tracking and measurement are limited. Certain links you can’t add a tracking url to or not being allowed to link directly to a topic you want. Insights are offered in Facebook, but again limited and they don’t reflect referral traffic. For instance, you can no longer link to a specific event. You can link to your wall or a note, but not to an event. This is a recent change, but also a problematic one when you’re trying to promote an event on Facebook as apposed to your website.
8. Facebook Management It’s true most people on Facebook prefer to stay on Facebook, so how do you point them to exactly what you want them to see? And then to covert you have to point them to your website, but how can you tell they came from Facebook? Facebook is consistently updating its program which makes it difficult to stay on top of what is allowed and what is not, or what was working yesterday no longer exists today.
15. Facebook Management Claim your location on Places in Facebook - must do, FB might come up with promotional aspects that tie to that business when you check in (like Foursquare).
32. Measurement Insights - if you don't know how to read them, or that they exist, learn. They are one of the best measurement tools for Facebook. And don't forget tracking urls on posts, being able to prove social media is enhancing your efforts is important to report.
