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A Culinary Perspective on Menu Development

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A Culinary Perspective on Menu Development Presented by ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presentation at a Glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Desires Overlap ,[object Object]
Healthy and Wellness trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Restaurant Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Restaurant Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Food Trends Overview
Consumers Want Choices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Green” is “IN” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Food Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Food Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Trends Overview
Top Trends To Watch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Increased Ingredient Cost ,[object Object],[object Object],[object Object]
Your Menu is the Lifeblood of your Business. Don’t Take it for Granted! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you create a menu that captures customers' interest? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Know who your customer is!
Understanding the Menu
Menu Strategies And Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rounding Theory ,[object Object],[object Object],[object Object],[object Object]
Rounding Theory cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Eye Gaze Patterns ,[object Object],[object Object],[object Object],[object Object],[object Object]
Eye Gaze Patterns Mapped 3 4 7 2 1 5 6
Shading, Boxing, Angled Specials, Top & Bottom Of Lists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price to the Consumer, Not to Formula ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Margin Dollars Increase by 30-50% ! $1.50 $1.05
Where to get Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But…what are the real trends? ,[object Object]
Flavor Trends
Flavor Trends 1 Oregano/ Heirloom Beans Capers Fresh Herbs Chocolate - Artisan Mango Blood Orange Acia 2 Vanilla/ Cardamom Coconut Exotic Mushrooms Tea Achiote Madagascar Vanilla Yuzu 3 Chile/ Cocoa Heirloom Salts Spicy Sofrito Spicy - Habañero Pomegranate 4 Coriander/ Coconut Tamarind Pomegranate P-butter Ras-al-hanout Chocolate - Artisan, White Blood orange 5 Lemon Grass /Lychee Specialty Sugars Starfruit Vanilla Tandoori Lemon - Meyer Mocha 6 Red Curry/Masa Sea Salts Kiwi Combo flavors Tea Smoked Chipotle - non trad uses Tea 7 Orange Peel/Wood Mint Sour Orange Coffee flavors Charmoula Basil - non traditional uses Spicy 8 Allspice/ Exotic Meat Yogurt   Sweet/ Hot Cumac Pomegranate Bourbon 9 Poppy Seed/Rose Chai   Smokey Kaffir lime Yuzu Tamarind 10 Sage/Rye Whiskey Lemon Grass     Tamarind Acia Combo Flavors
Macro Trends
Macro Trends
Menu Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engineering Menu Profit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Food Prices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concepting A “hamburger” doesn’t always sell itself ,[object Object],[object Object],[object Object],[object Object]
Menu Descriptions ,[object Object],[object Object],[object Object]
Concepting Action Words ,[object Object],[object Object],[object Object],[object Object],[object Object]
Making Food Irresistible
Great Food Gives Great Pleasure ,[object Object],[object Object],[object Object]
Why it Works Understanding Why Food Tastes So Good…or Doesn’t PLEASURE
Genetics: Why We Respond to Food Pleasure Humans begin 5,000,000 BC Hunter-Gathers Agriculture begins 8,000 BC 0 AD Industrial Age 1900 AD
Genetics: Why We Respond to Food Pleasure ,[object Object],[object Object],[object Object]
Food Pleasure Equation ,[object Object],[object Object]
Pleasure Rule #1 Taste Hedonics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pleasure Rule #2 Foods High in Umami/Glutamates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pleasure Rule #3 Taste Hedonics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pleasure Rule #4 Balance the BASICS™ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pleasure Rule #5 Texture ,[object Object],[object Object],[object Object],[object Object]
Pleasure Rule #6 Sugar and Fat Pleasure ,[object Object],[object Object]
To Summarize Your menu is the most important thing you have. Never take it for granted!
Culinary Quotes ,[object Object],[object Object],[object Object],[object Object]

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A Culinary Perspective on Menu Development

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  • 24. Eye Gaze Patterns Mapped 3 4 7 2 1 5 6
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  • 27. Margin Dollars Increase by 30-50% ! $1.50 $1.05
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  • 31. Flavor Trends 1 Oregano/ Heirloom Beans Capers Fresh Herbs Chocolate - Artisan Mango Blood Orange Acia 2 Vanilla/ Cardamom Coconut Exotic Mushrooms Tea Achiote Madagascar Vanilla Yuzu 3 Chile/ Cocoa Heirloom Salts Spicy Sofrito Spicy - Habañero Pomegranate 4 Coriander/ Coconut Tamarind Pomegranate P-butter Ras-al-hanout Chocolate - Artisan, White Blood orange 5 Lemon Grass /Lychee Specialty Sugars Starfruit Vanilla Tandoori Lemon - Meyer Mocha 6 Red Curry/Masa Sea Salts Kiwi Combo flavors Tea Smoked Chipotle - non trad uses Tea 7 Orange Peel/Wood Mint Sour Orange Coffee flavors Charmoula Basil - non traditional uses Spicy 8 Allspice/ Exotic Meat Yogurt   Sweet/ Hot Cumac Pomegranate Bourbon 9 Poppy Seed/Rose Chai   Smokey Kaffir lime Yuzu Tamarind 10 Sage/Rye Whiskey Lemon Grass     Tamarind Acia Combo Flavors
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  • 42. Why it Works Understanding Why Food Tastes So Good…or Doesn’t PLEASURE
  • 43. Genetics: Why We Respond to Food Pleasure Humans begin 5,000,000 BC Hunter-Gathers Agriculture begins 8,000 BC 0 AD Industrial Age 1900 AD
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  • 52. To Summarize Your menu is the most important thing you have. Never take it for granted!
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