RE/MAX Mumbai Gujarat Maharashtra Newsletter May 2013 Presentation Transcript
RE/MAX Mumbai Gujarat Maharashtra
May 2013 Newsletter
• Management Speak
• New Broker Associates
• Online Training
• BO & BA SPEAKS
• Events and Seminars
• Broker Office Activities
• Power of iConnect
• Awards @ RRR 4
The hottest month of the year, at least for the western region of India, is not the hottest
month for property transaction. A lot of people are on vacation and roads in Mumbai, Pune
and Ahmedabad have visibly less traffic. In the army there is a saying, „The more you sweat
in peace, the less you bleed in war‟. What better month than the month of May to
implement this saying? RE/MAX MGM was not on vacation and continued work as usual.
We participated in Mumbai FRO (franchise show), had wonderful training sessions and
continued building the brand in the MGM region, slowly and steadily. We have been
investing in building relationships and are getting fantabulous results. I would like to
mention that RE/MAX International is taking a keen interest in developing RE/MAX MGM
and we are motivated to perform even better now. Under their able guidance we have been
able to survive the varied challenges that have come our way till date.
RE/MAX Mumbai Gujarat Maharashtra
• RE/MAX Mumbai Gujarat Maharashtra registered 7new agents in the month of
• RE/MAX MGM congratulates all these Broker Associates for joining RE/MAX
and wishes them all the best.
RE/MAX Metro Sunny Chawla
RE/MAX Metro Jayendra Dhanak
RE/MAX Metro Jigar Pandya
RE/MAX Metro Rajesh Mehta
RE/MAX Advantage Sanjay Khangale
RE/MAX Advantage Mukesh Patel
RE/MAX Revolution Rajan Talati
Date Session Name
1-5-2013 Working with Sellers
8-5-2013 Design Center
15-5-2013 Working with sellers – 2
22-5-2013 Marketing Ideas for Real Estate Brokers
29-5-2013 Working with FSBO, Past Clients, Expired Listings
Nishant Makhija– Broker Owner
RE/MAX Real Estate Service, Ahmedabad
Question: How good is residential Real Estate for investment today?
Residential Investment depends on Location the most, in a good location a
good residential project with a well-known builder is always good taking the price
into consideration. The Residential market in Ahmedabad is always
good because of the migrating population that is coming from other cities and states
are settling in Ahmedabad. The Infrastructure, town planning, metro rail project,
BRTS project, all these facilities do attract the investors to invest in Ahmedabad for
their residential needs and also for long term investment purpose.
The Residential prices in Ahmedabad are still way more cheaper than in other cities
like Mumbai, Delhi, Chennai, Bangalore and Pune, which is also one
more reason that one should invest in Residential projects in Ahmedabad.
And last but not the least the stable government is also the big reason one would get
attracted to the investments in
Bijal Machado, Broker Associate
RE/MAX RONISUN REALTY, PUNE
What type of training you expect for agents?
Real estate training is imperative though it helps to generate more business for
real estate agents. Whether you are a new or experienced agent training plays an
important role to generate a larger degree of success in your business. Training
is an important aspect of the realty business. Firstly the training should be
knowledge based as information in the realty business is changing so quickly
sometimes one feels we cannot keep pace with the ever evolving market. Also
as Realty Agents I feel it is necessary to be certified as it gives us more
credibility, so some kind of a Certified Exam should be made compulsory.
Training comprises every phase of an Agent's business to boost sales production
numbers and reduce both the costs financial and time. Also an aspect of
Training that is a must in India is personality development which would aid the
Agents in dealing and understanding their customers better giving them more
China, as you may be aware, is the world's factory. Most of the products
used by the people in the world are Chinese. Be it electronics, toys,
clothes, accessories, appliances, furniture or such other articles, one is
sure to find a „Made in China‟ tag attached.
What is the success mantra of China?
The major contributor to China's growth is the formation of 4 SEZs
(Special Economic Zone) in 1979. These SEZ are focused on providing
comprehensive services needed by industries so that the cost of
production remains most economical. For example if there is a textile
SEZ, it would have the following:
Business model of RE/MAX :
• Dyes and Chemical plant which can supply to all plants
• Affluent management
• Captive power plant
• Raw Textile manufacturers
• Processing house
• Manpower training
• Stitching factory
• Export quality check
• Legal and compliance consultants
• Banks and health care facilities
• In this way the group of industries work in a collaborative way
to make the cheapest products, in the quickest time and on a
large scale. The products are so competitive that most of the
countries in the world have stopped their manufacturing units
altogether and removed import duties for products from China.
• Lessons for a normal broker from China’s success
A broker‟s business needs a lot of common services. Let us
scrutinize each service separately.
• Office space. Now if 50 brokers in a city individually
have 200 sq feet office, they would occupy about 10,000
sq feet in total. Then to look better than each other,
successful brokers will start looking for bigger offices so
net effect would be about a 1,00,000 sq feet of office
space. The cost of real estate increases when the customer
doesn't get any value for dealing with a broker who has a
bigger office space. So the RE/MAX Business model is all
about sharing office space. So if 5 big offices have 10
brokers each sharing desk space, the total office space
occupied will be around 5,000 sq feet and the overall cost
of running the entire office will be drastically low. The
overheads like electricity, administration and other
common services reduce which saves a broker a lot of
money each month.
• Technology. It is a lateral need of any broker. The cost
pattern of technology is such that it has a high fixed cost
and very nominal variable costs. So if brokers share the
same technology platform it is cheaper. Right now most
of the brokers use portals. The portals charge per listing
per month for each individual broker ID. Therefore if a
broker has 10 employees, each need a separate ID and
they cannot have the benefit of bulk pricing. RE/MAX
technology has fixed monthly charges. A broker gets to
upload unlimited properties for an unlimited period on to
the RE/MAX portal. Also each broker gets an ID and
hence there is no need of ID per office.
• Branding. Then there is a need to have a brand image
and each individual broker has to build one. If a small
broker starts his business today and tries to build brand
image by giving small display advertisements then the
first person to earn out of it would be the media house. It
takes years to build a recognisable brand and also a lot of
investment. RE/MAX on the other hand offers a common
brand and when any of the broker advertises, it slowly
and steadily builds the brand and all brokers gain from it.
• Training. It is an important need for brokers as in today's
economy, a well-trained person always earns more than
an untrained one. Brokers individually do not know
where to get trained from as there are no formal training
programs for real estate brokers. However, RE/MAX has
the most comprehensive training program in the real
estate broking industry. The training programs solely
focus on increasing the real estate business and its
measure of success is growth of agent productivity.
• Networking. The last need of a broker which is
addressed by cooperation is establishment of a network.
As brokers deal with unique properties, to find a
matching buyer or seller would require to get connected
with a lot of buyers and sellers. A network of brokers
helps in accessing a lot of buyer seller requirements.
RE/MAX is one such network. Due to its model of large
broker offices with a lot of agents in one office there is a
lot of networking amongst agents.
• SEZ has changed the way manufacturing is done across
the world and the RE/MAX franchise model is about to
change how real estate broking is done worldwide. Just a
matter of time when brokers realise that the benefit of
joining hands has more advantages that one realizes.
• RE/MAX MGM participated in FRO 2013 in Mumbai
RE/MAX MGM participated in FRO 2013 at Nehru Center, Worli, Mumbai on
18th and 19th May 2013 and generated good number of inquiries. More than
500 people visited RE/MAX stall in 2 days. Regional Owner MR. Manan
Choksi, Regional Manager Mr. Sahil Shah along with 4 other sales coordinators
participated in the FRO and spread the RE/MAX philosophy amongst the
The 61st FRO 2013 provided a direct opportunity to the investors and principals
to come face to face and interact freely.
• With gold prices currently on the descent, many investors are
asking themselves if residential real estate prices will follow.
• Gold and real estate are the two primary investment routes for
retail investors in India. So this is definitely a valid question to
ask. The performance of residential real estate as an asset class
is doubtlessly dependent on the macro-economic factors that
also dictate the performance of other asset classes, including
gold. Nevertheless, the correlation between gold and real estate
prices is not as distinct as one may at first assume.
• When it comes to opportunistic trading, gold is doubtlessly a
far more suitable asset class – not least of all because one can
purchase it in small or large amounts and liquefy it quickly.
• Ultimately, it is demand from end-users that dictates investors‟
appetite for residential property.
With gold sinking, how good is property for investment today?
• There is no one-size-fits-all formula for the viability of
residential real estate as an asset class for investment. Different
investors have different levels of expertise, experience, market
knowledge and risk appetites when it comes to different asset
classes. Those with insufficient expertise in stock trading are
not likely to see satisfactory ROI from their activities on the
stock market. Likewise, investors who lack the requisite
knowledge and research to make winning real estate
investment decisions will not meet with much success in this
vertical. Real Estate investors who have sufficient market
knowledge or work with experienced real estate consultants
will not fail to see lucrative returns on their investments.
• Three parameters for successful investment in any asset class
are when to invest, how much to invest and when to exit. In
real estate, three additional variables are where to invest, into
which size and configuration, and in which location.
How Good Is Residential Real Estate For Investment Today?
• In the short term, residential real estate prices in different cities
will either remain steady, and see minor upward or downward
fluctuations. In the long term, they will rise again. The
fundamentals of the India real estate story are extremely
strong. Even in this turbulent economic environment, India
remains the cynosure of interest by global MNCs and investors
who see the limitless potential of a young, growing economy, a
wealth of highly trained workforces across the manufacturing,
IT/ITeS and services industries. All this translates into assured
job creation, and therefore demand on the residential real
• Even after one has satisfied all the basic investment criteria –
good location, right size and configuration, right entry point
and right entry price – one needs to stay invested for the mid-
to-long term in order to garner the best possible returns. As a
general yardstick, an investment horizon of 3-5 years is ideal.
Residential Real Estate Investment – Short-Term & Long-Term Outlook
• Brett Furman, a Chairman‟s Club member with RE/MAX
Classic Realtors in Wayne, Pa., wanted to attract more
sellers. After mulling over several ideas, Furman and his
business consultant decided on a book, which Furman
would write, share with clients, and use as a marketing
tool. “I needed a compelling sales proposition, and we
decided that the best vehicle for it would be through my
own story,” Furman says. The resulting e-book, “What
You Really Need to Know About Selling Your House,”
changed everything. “Eighty-six percent of my business
today is listings,” Furman says. “Out of 45 transactions in
2012, 15 leads came as a direct result of the book.”
Marketing by the Book - Pennsylvania Star‟s e-Book Boosts Listings
He estimates that he‟s distributed more than 250
copies.“Not bad, considering that I only recently began
promoting it extensively.” The book includes 79 pages
worth of Furman‟s knowledge and advice. It ranges from
simple curb-appeal tips and guidelines for choosing an
agent, to the nuts and bolts of contract negotiations.
“It‟s a good balance of information and marketing that
explains who I am, what I do and how I do it,” he says.
Besides drumming up a lot more business, the e-book
reshaped Furman‟s marketing. “I advertise it through print
ads, digital neighborhood emails, and direct-mail initiatives,
which I really believe in. At the same time, I‟m marketing
my expertise and my business.”
Furman‟s book can be read online at Furman‟s website,
www.BrettFurman.com, and it‟s also available as a free
download. For the less technologically savvy, Furman
offers it as a printout he‟ll ship overnight. If things go his
way, this might just be the beginning of Furman‟s
publishing adventures. He‟s considering future projects,
possibly a book on investment properties, and he‟s thinking
about expanding the effort into a wide-ranging publishing
and marketing platform for real estate. Big, intriguing plans;
but right now, he has houses to sell.
• Here are the most commented-on items in Brett Furman‟s book:
• The “fire me” option – Furman offers an easy exit for his clients:
unless they‟re in negotiations, or a sale is pending, Furman will
release his clients from their contract with two weeks advance notice.
He believes this option forces him to perform at a very high level.
• Pre-sale inspections – Furman advises all of his sellers to get one.
Furman says, it‟s a relatively small investment that can yield
thousands of dollars of in savings for the seller, it allows sellers to
lock in the price, and save time as the deal nears completion.
• Getting an independent appraisal – Furman is a strong believer that
every seller should take this step before a property goes on the
market. He says it helps establish the right selling price, and can also
be used as a tool to raise the buyer‟s offer.
DENVER - When asked to name real estate brands, more home buyers
and se llers in the U.S. and Canada think of RE/MAX than any other
brand. This is the finding of a third-party survey completed in March for
In the survey‟s “aided awareness” results, 90% of U.S. respondents
recognized RE/MAX when read a list of real estate brand names. In
Canada, the percentage was even stronger at nearly 97%.
But the ultimate test of a brand‟s strength is “unaided awareness,” when
respondents are asked to mention companies without being presented
with a list of names. In this survey, RE/MAX was mentioned more than
any other real estate brand. RE/MAX also was the brand most often
mentioned first – giving it the highest top-of-mind awareness in both the
U.S. and Canada.
“Because RE/MAX agents sell more real estate than agents with any
other brand, it‟s not surprising that RE/MAX is first and foremost in the
minds of home buyers and sellers,” said Margaret Kelly, RE/MAX
CEO. “Our outstanding agents, supported by an extensive advertising
campaign and our very popular red, white and blue balloon have created
a winning formula for brand recognition.”
RE/MAX IN NEWS Survey Shows RE/MAX #1 Name in Real Estate
The phone survey was conducted between November 2012 and March
2013 by MMR Strategy Group. Respondents included recent home
buyers, sellers and those planning to buy or sell a home. In the U.S., the
sample size was in excess of 2,500. A similar methodology was used in
Canada with a sample size of more than 600. In both countries, the
results were statistically significant to a 95% confidence level.
Specific findings of the MMR survey include: Unaided Awareness -
Percentage of home buyers, sellers and those planning to buy or sell,
who named each brand when asked, without prompting, “When you
think of real estate brands, which ones come to mind?”
United States % Canada %
RE/MAX 25.2% RE/MAX 51.8%
Century 21 22.2% Royal Lepage 22.9%
Coldwell Banker 14.7% Century 21 22.8%
Prudential 7.1% Suton 8.1%
Keller Williams 4.6% Coldwell Banker 5.3%
• Regional Manager of RE/MAX Delhi NCR; Sahil Kapoor
& his HOD – Sales, Anmol Aggarwal visited few broker
offices of Ahmedabad to understand and learn best
practices from the brokers of our region as a part of Cross
Pollination decided in RRR Goa
@RE/MAX METRO @ RE/MAX ADVANTAGE @ Swaminarayan Business Park,
Narol Exclusive Site visit
RE/MAX MGM congratulates RE/MAX METRO on their EXCLUSIVE TIE-UP for up-
coming SwamiNarayan Business Park by reputed Dharmadev Group, Ahmedabad.
NEWS FROM BROKER OFFICES:
• Realty Solutions Sells a 4BHK High End Flat in
Prahladnagar because of RE/MAX Technology Support
• RE/MAX Realty Solutions sold a High End 4 BHK flat for
sale in almost ready for possession HERITAGE OPUS
through their focus on WEB EXPOSURE to their high
• In today‟s age, where most of the people have become tech
savvy and are exposed to Internet, gone are the days where
High End Properties get sold through Press only. In fact, with
the reducing response of High Profile Buyers from Press, Web
is becoming the new trigger to generate High Profile Educated
• RE/MAX Realty Solutions as an office has been focusing on the various
innovative ways to be visible on top of Google searches through its web
exposure on platforms like:
• RE/MAX portal – Iconnect
• Slideshare - Presentation of properties
• Youtube Video Channel
• Blog through Word press
• Various other property portals like Propertyfeast,
Quickr, OLX etc etc.
• RE/MAX Realty Solutions worked to optimize the SEO
terms like "HIGH END FLAT FOR SALE IN
PRAHLADNAGAR" which got them a Buyer Lead which
they closed in just 1 week from the time they received lead.
The buyer is a Senior Management Employee of a Reputed
• Realty Solutions as an office would like to thank the
Regional Owners for giving such trainings which help us in
marketing our listings in an innovative manner to out beat
our competition and helping us get at least 12-15 workable
new web leads every single month without incurring any
cost of marketing.
• We at RE/MAX Realty Solutions like to request you all to use
these technological tools to market the properties speedily.
• Team RE/MAX Hallmark has conducted Open House
for their exclusive property 4hbk flat touch with
• It is very unique property since there is no other good
scheme in this area (especially with one side touch with
IIMA campus). Team has received fantastic response with
10+ direct prospects visits on single and already got few
offers which are now in final stage of closing this deal.
• Congratulation Mr Prakash (Business Associate RE/MAX
Hallmark) for closing his first rental deal (rent INR
17,000) 4bhk pent house in Memnagar. In the very first
month he has closed his first deal and earn INR 17000
one sided. He also has few very good inventories for
2bhk and 3bhk sale around CG Road and Paldi.
• On 30 May, 2013 . Mr Prakash (Business Associate
RE/MAX Hallmark) has closed another rental deal INR
12,250 ( from both side) it is 2bhk semi furnished flat
near Shivrangni Cross road.
• We wish Mr Prakash to have more deals and great career
with RE/MAX in coming months.
• Congratulation Mr Vikas (Business Associate RE/MAX
Hallmark) for selling 2bhk flat in Casa-Vyoma. It is one
of the best upcoming scheme in Vastrapur (Centre of
Ahmebadad) and currently in prelaunch stage by Ajmera
Realty. Best offer @ INR 4750 per sq feet till 15 May
For more details
• Congratulations Mr Ajay Sharma for closing his first
3bhk flat sale deal. He has earned both Buyer and Seller
side commission. He has sold 3bhk flat in Parth
Apartment near Ambavadi . It is spacious 3bhk flat just
opposite to Central mall and having allotted car parking.
He has large (100+) good 2/3bhk inventories in Vastrapur
and Gurukul area as well. If you are buyer or seller please
contact him on +91 99743 08627 to get best real estate
Make the decision that will make your life
Call us : 1800-121-7100 or email us : firstname.lastname@example.org