BUILD REAL ESTATE
BROKING BUSINESS WITH
NETWORKS!
RE/MAX Mumbai Gujarat Maharashtra
Agenda:
• Introduction to Networks
• Networks in Real Estate Broking
• How to increase d...
RE/MAX Mumbai Gujarat Maharashtra
Need of Networks
• What is the use of the following :
• One telephone
• One consumer of ...
RE/MAX Mumbai Gujarat Maharashtra
Need of Networks
• Limited networks:
• EPABX : Intercom
• Lan : Local area network
• Cab...
RE/MAX Mumbai Gujarat Maharashtra
RE/MAX Mumbai Gujarat Maharashtra
What is a business network?
• Business networking is a socioeconomic activity by which
g...
RE/MAX Mumbai Gujarat Maharashtra
Strengths of a network:
• Spread of the network:
• A wide spread network is stronger : S...
RE/MAX Mumbai Gujarat Maharashtra
Behavior of Networks
• Takes time to develop
• Grows in geometric progression:
• Formula...
RE/MAX Mumbai Gujarat Maharashtra
Examples of service business networks:
• Banks
• Stock broking
• Travel Agencies
• Food ...
RE/MAX Mumbai Gujarat Maharashtra
Kinds of Network:
• Company owned Company operated (COCO)
• SBI
• Franchise owned Franch...
LIVE DEMONSTRATION
RE/MAX Mumbai Gujarat Maharashtra
Networks in Real Estate broking:
Each property
is UNIQUE
RE/MAX Mumbai Gujarat Maharashtra
Networks in Real Estate broking:
• Real estate broking is all about addressing unique
cu...
RE/MAX Mumbai Gujarat Maharashtra
Networks in Real Estate broking:
• It is practically impossible to address to diverse cu...
RE/MAX Mumbai Gujarat Maharashtra
Networks in Real Estate broking:
• Requirement of the hour is specialization and not
gen...
RE/MAX Mumbai Gujarat Maharashtra
How to increase deals?
• Give more options to buyers
• Employ more agents to serve the c...
RE/MAX Mumbai Gujarat Maharashtra
Networking Goals in Events
• Passing out business cards
• Delivering 15 sec elevator pit...
Difference between associations and
networks
Associations
• Localized
• Aim is to protect the
interests of member
• Usuall...
TECHNOLOGY: HOW
IMPORTANT?
Example of A listing
Property with an excellent view over looking a river, sea and a hill.
Very...
RE/MAX Mumbai Gujarat Maharashtra
Technology: How important?
• Buyers require more information e.g.: floor plan, elevation...
RE/MAX Mumbai Gujarat Maharashtra
Technology: How important?
• As you market your listing across the network technology
ma...
RE/MAX Mumbai Gujarat Maharashtra
• Send a letter of the business
that you do
• Inform them about the
training that you do...
RE/MAX Mumbai Gujarat Maharashtra
Networking Opportunities
• Local groups like Estate Agents Association of Pune (EAAP)
• ...
RE/MAX Mumbai Gujarat Maharashtra
What are the new trends in this business?
• Role of Media
• Resale properties
• Dependen...
RE/MAX Mumbai Gujarat Maharashtra
How will real estate broking look in next
10 years?
• Earlier stock broking was dominate...
RE/MAX Mumbai Gujarat Maharashtra
Verious Real estate company enter in to
indian Real estate broking Business
Giving your business the RE/MAX
leverage
RE/MAX Mumbai Gujarat Maharashtra
Established in Denver, Colorado (USA) in 1973 by –
Dave Liniger
The only international
r...
RE/MAX Mumbai Gujarat Maharashtra
- Real Estate Maximums
RE/MAX Mumbai Gujarat Maharashtra
RE/MAX did house
sales of more than
$400 bn.
If RE/MAX was a
company, we would be
bigger...
GLOBAL RECOGNITION
RE/MAX Mumbai Gujarat Maharashtra
Brand Name Recognition
RE/MAX is #1
The most recognized logo in real estate
32
RE/MAX Mumbai Gujarat Maharashtra
The ICON in the INDUSTRY
33
RE/MAX Mumbai Gujarat Maharashtra
Business Model:
A business model working
successfully in more than
7000 offices and crea...
RE/MAX Mumbai Gujarat Maharashtra
Only real estate
company to
feature in the
book “50
Companies That
Changed the
World” by...
RE/MAX Mumbai Gujarat Maharashtra
World’s largest Real Estate brokerage franchising
network…!
Ability to do business in more than
88 countries
OPERATING IN 105 REGIONS IN 88 COUNTRIES
RE/MAX Mumbai Gujarat Maharashtra
Network...
88 Countries
7000+ Offices
100,000+ Agents
12,00,000+ Transactions
RE/MAX Mumbai Gujarat Maharashtra
Power of the network
• 1st office : zero transaction in 6 months. 8th office reported
1s...
RE/MAX Mumbai Gujarat Maharashtra
Network…
23 Regions
100+ Offices
500+ Agents
8 Transactions/day
Education & Training
RE/MAX Mumbai Gujarat Maharashtra
More than 25,000 hours of training in India done
RE/MAX Mumbai Gujarat Maharashtra
Conferences & Conventions
Technology
RE/MAX Mumbai Gujarat Maharashtra
www.remax.com
1 Million Unique Visitors per month
World‟s largest visited real estate we...
RE/MAX Mumbai Gujarat Maharashtra
Tools To Grow Your Business
RE/MAX Mumbai Gujarat Maharashtra
Achievements
RE/MAX Bangalore Franchise does landmark transaction
RE/MAX Mumbai Gujarat Maharashtra
Achievements
• Lodha World One
RE/MAX Mumbai Gujarat Maharashtra
Achievements
• Godrej township
RE/MAX Mumbai Gujarat Maharashtra
Thank You
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Build Real Estate Broking Business with Networks

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Build Real Estate Broking Business with Networks

  1. 1. BUILD REAL ESTATE BROKING BUSINESS WITH NETWORKS!
  2. 2. RE/MAX Mumbai Gujarat Maharashtra Agenda: • Introduction to Networks • Networks in Real Estate Broking • How to increase deals? • Difference between Associations and Networks • Technology • What are the new trends in this business? • How will real estate broking look in next 10 years? • The RE/MAX Network
  3. 3. RE/MAX Mumbai Gujarat Maharashtra Need of Networks • What is the use of the following : • One telephone • One consumer of electricity • One Fax machine • One Computer without Internet • One Email Address • One user on Facebook • One Airport • One Railway station • Impossible for certain things to sustain without networks
  4. 4. RE/MAX Mumbai Gujarat Maharashtra Need of Networks • Limited networks: • EPABX : Intercom • Lan : Local area network • Cable TV vendor‟s own channel • Metro train • Full potential of the network components is not realized unless there is a connection to world wide network.
  5. 5. RE/MAX Mumbai Gujarat Maharashtra
  6. 6. RE/MAX Mumbai Gujarat Maharashtra What is a business network? • Business networking is a socioeconomic activity by which groups of like-minded businesspeople recognize, create, or act upon business opportunities • Examples of successful business network:
  7. 7. RE/MAX Mumbai Gujarat Maharashtra Strengths of a network: • Spread of the network: • A wide spread network is stronger : SBI • Takes competition years to build a network as strong • Pepsi v/s Coke • Unparalleled distribution / service • Maruti Suzuki and Tata Motors • Economies of scale • Buying power increases • Reuse of Intellectual Property • Common expenses : • Branding • Training
  8. 8. RE/MAX Mumbai Gujarat Maharashtra Behavior of Networks • Takes time to develop • Grows in geometric progression: • Formula: x=y(y-1)/2 • With addition of each node in the network the number of connections increase exponentially • An interlocking network increases the stability of network
  9. 9. RE/MAX Mumbai Gujarat Maharashtra Examples of service business networks: • Banks • Stock broking • Travel Agencies • Food and Beverage • Big Four Audit Firms • Pre Schools • Cinema Halls • Hospitals • Real Estate broking
  10. 10. RE/MAX Mumbai Gujarat Maharashtra Kinds of Network: • Company owned Company operated (COCO) • SBI • Franchise owned Franchise operated (FOFO) • Restaurants, Stock brokers • Exclusive Dealer network • Automobile companies • Retailer Network • HUL
  11. 11. LIVE DEMONSTRATION
  12. 12. RE/MAX Mumbai Gujarat Maharashtra Networks in Real Estate broking: Each property is UNIQUE
  13. 13. RE/MAX Mumbai Gujarat Maharashtra Networks in Real Estate broking: • Real estate broking is all about addressing unique customers requirements and presenting them with maximum options. • Examples of customer requirements: • I want a North facing flat with a nice view, not far from my office and my children‟s school, in my budget, new construction. • Want a plot in particular scheme and total of the plot number should be 7. • A bungalow required in a particular area with a certain plot size in a decided budget
  14. 14. RE/MAX Mumbai Gujarat Maharashtra Networks in Real Estate broking: • It is practically impossible to address to diverse customer requirements in an efficient manner • A customer‟s requirement changes from time to time: • Initially he starts as a tenant • Then owns a property • Moves to a bigger property • Invests in rental property • Invests in a plotting scheme • May do commercial transactions also • For a broker who wants to build and nurture a life long relationship it is difficult or rather impossible to satisfy
  15. 15. RE/MAX Mumbai Gujarat Maharashtra Networks in Real Estate broking: • Requirement of the hour is specialization and not generalization • However if you specialize you need to get customers in your segment on a regular basis • You cannot build customer relationships as in real estate needs of the customers keep on changing
  16. 16. RE/MAX Mumbai Gujarat Maharashtra How to increase deals? • Give more options to buyers • Employ more agents to serve the customer better • Be part of a network which helps you match buyer and seller requirements
  17. 17. RE/MAX Mumbai Gujarat Maharashtra Networking Goals in Events • Passing out business cards • Delivering 15 sec elevator pitch (speech) • Moving on to the next and next and continuously meeting more people • Goal is to ensure people remember you for the specific stuff that you do in your business • “Positive networking is a networking situation in which you expect nothing in return”
  18. 18. Difference between associations and networks Associations • Localized • Aim is to protect the interests of member • Usually there no customer oriented differentiation • Mostly not for profit Networks • Widespread • Aim is to do business together • There is a strong value addition to customer • Mostly entrepreneurship driven
  19. 19. TECHNOLOGY: HOW IMPORTANT? Example of A listing Property with an excellent view over looking a river, sea and a hill. Very upmarket locality. 3 bed room, fully furnished, good wood work. Parking for 2 cars.
  20. 20. RE/MAX Mumbai Gujarat Maharashtra Technology: How important? • Buyers require more information e.g.: floor plan, elevation photos, views, amenities etc. • Cost of petrol increases so buyers prefer to see properties over internet and short list rather than visit each and every option • Buyers don‟t have time • Buyers can be outside city or even country. • Buyers want to share information with others
  21. 21. RE/MAX Mumbai Gujarat Maharashtra Technology: How important? • As you market your listing across the network technology makes it easier to distribute the information across • Technology is intellectual property cost of which shared in the network • Social Media: A big source to enrich contacts • Offline communications : Key to manage contact in different time zone.
  22. 22. RE/MAX Mumbai Gujarat Maharashtra • Send a letter of the business that you do • Inform them about the training that you do • Inform them about the listing that you gather • Inform them about transactions that you do • Ensure they start trusting you as a real estate consultant
  23. 23. RE/MAX Mumbai Gujarat Maharashtra Networking Opportunities • Local groups like Estate Agents Association of Pune (EAAP) • NAR – India is organization of organization and provides national level networking opportunities with members of other associations • Referral based organization like BNI • Social work like Lions, Rotary, Education work etc • Remove your mindset to „Sell,Sell,Sell‟ yourself. Remember „Giver‟s gain‟ philosophy • Networking Push/nudge needed for all. Everyone is alone in a new place. All you need to say is a „Hello/Hi‟ • Be ready for Question and Answers on expected situations
  24. 24. RE/MAX Mumbai Gujarat Maharashtra What are the new trends in this business? • Role of Media • Resale properties • Dependence on agents as plethora of options emerge • Technology • Foreign investments : both ways • White money
  25. 25. RE/MAX Mumbai Gujarat Maharashtra How will real estate broking look in next 10 years? • Earlier stock broking was dominated by Mumbai based firms • Then regional stock exchanges came into existence • NSE Came in to operation : • Technology • Risk Management • Franchising • Research • Customer retention becomes the only important factor in determining your success. • MLS • Exclusive Mandates
  26. 26. RE/MAX Mumbai Gujarat Maharashtra Verious Real estate company enter in to indian Real estate broking Business
  27. 27. Giving your business the RE/MAX leverage
  28. 28. RE/MAX Mumbai Gujarat Maharashtra Established in Denver, Colorado (USA) in 1973 by – Dave Liniger The only international real estate broking company still owned and operated by the original promoter
  29. 29. RE/MAX Mumbai Gujarat Maharashtra - Real Estate Maximums
  30. 30. RE/MAX Mumbai Gujarat Maharashtra RE/MAX did house sales of more than $400 bn. If RE/MAX was a company, we would be bigger than WALMART
  31. 31. GLOBAL RECOGNITION
  32. 32. RE/MAX Mumbai Gujarat Maharashtra Brand Name Recognition RE/MAX is #1 The most recognized logo in real estate 32
  33. 33. RE/MAX Mumbai Gujarat Maharashtra The ICON in the INDUSTRY 33
  34. 34. RE/MAX Mumbai Gujarat Maharashtra Business Model: A business model working successfully in more than 7000 offices and created millions of entrepreneurs worldwide
  35. 35. RE/MAX Mumbai Gujarat Maharashtra Only real estate company to feature in the book “50 Companies That Changed the World” by Howard Rothman
  36. 36. RE/MAX Mumbai Gujarat Maharashtra World’s largest Real Estate brokerage franchising network…!
  37. 37. Ability to do business in more than 88 countries
  38. 38. OPERATING IN 105 REGIONS IN 88 COUNTRIES
  39. 39. RE/MAX Mumbai Gujarat Maharashtra Network... 88 Countries 7000+ Offices 100,000+ Agents 12,00,000+ Transactions
  40. 40. RE/MAX Mumbai Gujarat Maharashtra Power of the network • 1st office : zero transaction in 6 months. 8th office reported 1st transaction in 3 weeks of signing which was within the RE/MAX network. • Builders work in slabs for brokerage • Cooperative office concept: • Offices work together on exclusive tie-up • Joint recruitment efforts • Joint training efforts • Branding activities
  41. 41. RE/MAX Mumbai Gujarat Maharashtra Network… 23 Regions 100+ Offices 500+ Agents 8 Transactions/day
  42. 42. Education & Training
  43. 43. RE/MAX Mumbai Gujarat Maharashtra More than 25,000 hours of training in India done
  44. 44. RE/MAX Mumbai Gujarat Maharashtra Conferences & Conventions
  45. 45. Technology
  46. 46. RE/MAX Mumbai Gujarat Maharashtra www.remax.com 1 Million Unique Visitors per month World‟s largest visited real estate website
  47. 47. RE/MAX Mumbai Gujarat Maharashtra Tools To Grow Your Business
  48. 48. RE/MAX Mumbai Gujarat Maharashtra Achievements RE/MAX Bangalore Franchise does landmark transaction
  49. 49. RE/MAX Mumbai Gujarat Maharashtra Achievements • Lodha World One
  50. 50. RE/MAX Mumbai Gujarat Maharashtra Achievements • Godrej township
  51. 51. RE/MAX Mumbai Gujarat Maharashtra Thank You

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