RE/MAX Mumbai Gujarat Maharashtra Newsletter May 2013


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RE/MAX Mumbai Gujarat Maharashtra Newsletter May 2013

  1. 1. MGM NEWSLETTERMay - 2013RE/MAX MGMSafal Profitaire, Block A, G5,Corporate Road, Opp.Prahladnagar Garden Road,Ahmedabad – 380 015Phone : +91 99090 66999Email: mgm@remax.inManagement Speak:Dear Affiliates,The hottest month of the year, at least for the westernregion of India, is not the hottest month for prop-erty transaction. A lot of people are on vacation androads in Mumbai, Pune and Ahmedabad have visiblyless traffic. In the army there is a saying, ‘The moreyou sweat in peace, the less you bleed in war’. Whatbetter month than the month of May to implementthis saying?RE/MAX MGM was not on vacation and continuedwork as usual. We participated in Mumbai FRO(franchise show), had wonderful training sessionsand continued building the brand in the MGM re-gion, slowly and steadily. We have been investing inbuilding relationships and are getting fantabulous results.I would like to mention that RE/MAX International is taking a keen interest in developing RE/MAX MGM and we are motivated to perform even better now. Under their able guidance wehave been able to survive the varied challenges that have come our way till date.Manan ChoksiRegional DirectorRE/MAX Mumbai Gujarat MaharashtraHighLIGHTS»» Management Speak»» New Broker Associates»» Online Training»» BO & BA SPEAKS»» Events and Seminars»» Broker Office Activities»» Power of iConnect»» Awards @ RRR 4RE/MAX Mumbai Gujarat Maharashtra
  2. 2. RE/MAX Mumbai –Gujarat – MaharashtraRE/MAX Mumbai Gujarat Maharashtra registered 7new agents in the month of MAY2013. RE/MAX MGMcongratulates all these Broker Associates for joining RE/MAX and wishes them all the best.RE/MAX Metro Sunny Chawla RE/MAX Metro JayendraDhanakRE/MAX Metro Jigar Pandya RE/MAX Metro Mehta RajeshRE/MAX Advantage Sanjay Khangale RE/MAX Advantage Mukesh PatelRE/MAX Revolution RAJAN TALATIONLINE TRAINING IN APRIL 2013Date Session Name Date Session Name1-May-13 Working with Sellers 22-May-13 Marketing Ideas for Real Estate Brokers8-May-13 Design Center 29-May-13 Working with FSBO, Past Clients, Expired Listings15-May-13 Working with sellers – 2BO SPEAKS:Nishant Makhija– Broker OwnerRE/MAX Real Estate Service, AhmedabadQuestion: How good is residential Real Estate for investment today?Residential Investment depends on Location the most, in a good location a good residential project with a well-known builder is always good taking the price into consideration. The Residential market in Ahmedabad is alwaysgood because of the migrating population that is coming from other cities and states are settling in Ahmedabad.The Infrastructure, town planning, metro rail project, BRTS project, all these facilities do attract the investors toinvest in Ahmedabad for their residential needs and also for long term investment purpose.The Residential prices in Ahmedabad are still way more cheaper than in other cities like Mumbai,Delhi,Chennai, Bangalore and Pune, whichis also one more reason that one should invest in Residential projects in Ahmedabad. And last but not the least the stable government isalso the big reason one would get attracted to the investments in Ahmedabad.BA SPEAKS:Bijal Machado, Broker AssociateRE/MAX RONISUN REALTY, PUNEWhat type of training you expect for agents?Real estate training is imperative though it helps to generate more business for real estate agents. Whether you area new or experienced agent training plays an important role to generate a larger degree of success in your business.Training is an important aspect of the realty business. Firstly the training should be knowledge based as informa-tion in the realty business is changing so quickly sometimes one feels we cannot keep pace with the ever evolving market. Also as RealtyAgents I feel it is necessary to be certified as it gives us more credibility, so some kind of a Certified Exam should be made compulsory.Training comprises every phase of an Agent’s business to boost sales production numbers and reduce both the costs financial and time.Also an aspect of Training that is a must in India is personality development which would aid the Agents in dealing and understanding theircustomers better giving them more confidence.
  3. 3. RE/MAX Mumbai –Gujarat – MaharashtraBusiness model of RE/MAX :Comparison of the RE/MAX Business model with SEZs of ChinaChina, as you may be aware, is the world’s factory. Most of the products used by the people in the world are Chinese. Be it electronics, toys,clothes, accessories, appliances, furniture or such other articles, one is sure to find a ‘Made in China’ tag attached.What is the success mantra of China?The major contributor to China’s growth is the formation of 4 SEZs (Special Economic Zone) in 1979. These SEZ are focused on providingcomprehensive services needed by industries so that the cost of production remains most economical. For example if there is a textile SEZ,it would have the following:1. Dyes and Chemical plant which can supply to all plants2. Affluent management3. Captive power plant4. Raw Textile manufacturers5. Processing house6. Manpower training7. Stitching factory8. Export quality check9. Legal and compliance consultants10. Banks and health care facilitiesIn this way the group of industries work in a collaborative way to make the cheapest products, in the quickest time and on a large scale. Theproducts are so competitive that most of the countries in the world have stopped their manufacturing units altogether and removed importduties for products from China.Lessons for a normal broker from China’s success storyA broker’s business needs a lot of common services. Let us scrutinize each service separately.a. Office space.Now if 50 brokers in a city individually have 200 sq feet office, they would occupy about 10,000 sq feet in total. Then to look better thaneach other, successful brokers will start looking for bigger offices so net effect would be about a 1,00,000 sq feet of office space. Thecost of real estate increases when the customer doesn’t get any value for dealing with a broker who has a bigger office space. So theRE/MAX Business model is all about sharing office space. So if 5 big offices have 10 brokers each sharing desk space, the total officespace occupied will be around 5,000 sq feet and the overall cost of running the entire office will be drastically low. The overheads likeelectricity, administration and other common services reduce which saves a broker a lot of money each month.b. T e c h n o l o g y .It is a lateral need of any broker. The cost pattern of technology is such that it has a high fixed cost and very nominal variable costs. Soif brokers share the same technology platform it is cheaper. Right now most of the brokers use portals. The portals charge per listingper month for each individual broker ID. Therefore if a broker has 10 employees, each need a separate ID and they cannot have thebenefit of bulk pricing. RE/MAX technology has fixed monthly charges. A broker gets to upload unlimited properties for an unlimitedperiod on to the RE/MAX portal. Also each broker gets an ID and hence there is no need of ID per office.c. B r a n d i n g .
  4. 4. RE/MAX Mumbai –Gujarat – MaharashtraThen there is a need to have a brand image and each individual broker has to build one. If a small broker starts his business today andtries to build brand image by giving small display advertisements then the first person to earn out of it would be the media house. Ittakes years to build a recognisable brand and also a lot of investment. RE/MAX on the other hand offers a common brand and whenany of the broker advertises, it slowly and steadily builds the brand and all brokers gain from it.d. T r a i n i n g .It is an important need for brokers as in today’s economy, a well-trained person always earns more than an untrained one. Brokersindividually do not know where to get trained from as there are no formal training programs for real estate brokers. However, RE/MAXhas the most comprehensive training program in the real estate broking industry. The training programs solely focus on increasing thereal estate business and its measure of success is growth of agent productivity.e. N e t w o r k i n g .The last need of a broker which is addressed by cooperation is establishment of a network. As brokers deal with unique properties, tofind a matching buyer or seller would require to get connected with a lot of buyers and sellers. A network of brokers helps in accessinga lot of buyer seller requirements. RE/MAX is one such network. Due to its model of large broker offices with a lot of agents in oneoffice there is a lot of networking amongst agents.SEZ has changed the way manufacturing is done across the world and the RE/MAX franchise model is about to change how real estate brok-ing is done worldwide. Just a matter of time when brokers realise that the benefit of joining hands has more advantages that one realizes.RE/MAX MGM participated in FRO 2013 in MumbaiRE/MAX MGM participated in FRO 2013 at Nehru Center, Worli,Mumbai on 18th and 19th May 2013 and generated good numberof inquiries. More than 500 people visited RE/MAX stall in 2 days.Regional Owner MR. Manan Choksi, Regional Manager Mr. SahilShah along with 4 other sales coordinators participated in the FROand spread the RE/MAX philosophy amongst the visitors.The 61st FRO 2013 provided a direct opportunity to the investorsand principals to come face to face and interact freely.
  5. 5. RE/MAX Mumbai –Gujarat – MaharashtraWith gold prices currently on the descent, many investors are askingthemselves if residential real estate prices will follow.Gold and real estate are the two primary investment routes for retailinvestors in India. So this is definitely a valid question to ask. Theperformance of residential real estate as an asset class is doubtlesslydependent on the macro-economic factors that also dictate the perfor-mance of other asset classes, including gold. Nevertheless, the cor-relation between gold and real estate prices is not as distinct as onemay at first assume.When it comes to opportunistic trading, gold is doubtlessly a far moresuitable asset class – not least of all because one can purchase it insmall or large amounts and liquefy it quickly.Ultimately, it is demand from end-users that dictates investors’ ap-petite for residential property.How Good Is Residential Real Estate For InvestmentToday?There is no one-size-fits-all formula for the viability of residential realestate as an asset class for investment. Different investors have dif-ferent levels of expertise, experience, market knowledge and risk ap-petites when it comes to different asset classes. Those with insufficientexpertise in stock trading are not likely to see satisfactory ROI fromtheir activities on the stock market. Likewise, investors who lack therequisite knowledge and research to make winning real estate invest-ment decisions will not meet with much success in this vertical. RealEstate investors who have sufficient market knowledge or work withexperienced real estate consultants will not fail to see lucrative returnson their investments.Three parameters for successful investment in any asset class are whento invest, how much to invest and when to exit. In real estate, three ad-ditional variables are where to invest, into which size and configuration,and in which location.Residential Real Estate Investment – Short-Term &Long-Term OutlookIn the short term, residential real estate prices in different cities willeither remain steady, and see minor upward or downward fluctuations.In the long term, they will rise again. The fundamentals of the India realestate story are extremely strong. Even in this turbulent economic en-vironment, India remains the cynosure of interest by global MNCs andinvestors who see the limitless potential of a young, growing economy,a wealth of highly trained workforces across the manufacturing, IT/ITeSand services industries. All this translates into assured job creation,and therefore demand on the residential real estate market.Even after one has satisfied all the basic investment criteria – goodlocation, right size and configuration, right entry point and right entryprice – one needs to stay invested for the mid-to-long term in order togarner the best possible returns. As a general yardstick, an investmenthorizon of 3-5 years is ideal.With gold sinking, how good is property for investment today?
  6. 6. RE/MAX Mumbai –Gujarat – MaharashtraBrett Furman, a Chairman’s Club member with RE/MAX Classic Real-tors in Wayne, Pa., wanted to attract more sellers. After mulling overseveral ideas, Furman and his business consultant decided on a book,which Furman would write, share with clients, and use as a marketingtool.“I needed a compelling sales proposition, and we decided that the bestvehicle for it would be through my own story,” Furman says.The resulting e-book, “What You Really Need to Know About SellingYour House,” changed everything.“Eighty-six percent of my business today is listings,” Furman says.“Out of 45 transactions in 2012, 15 leads came as a direct result ofthe book.”He estimates that he’s distributed more than 250 copies.“Not bad, considering that I only recently began promoting it exten-sively.”The book includes 79 pages worth of Furman’s knowledge and advice.It ranges from simple curb-appeal tips and guidelines for choosing anagent, to the nuts and bolts of contract negotiations.“It’s a good balance of information and marketing that explains who Iam, what I do and how I do it,” he says.Besides drumming up a lot more business, the e-book reshaped Fur-man’s marketing.“I advertise it through print ads, digital neighborhood emails, anddirect-mail initiatives, which I really believe in. At the same time, I’mmarketing my expertise and my business.”Furman’s book can be read online at Furman’s website,, and it’s also available as afree download. For the less technologi-cally savvy, Furman offers it as a print-out he’ll ship overnight.If things go his way, this might just bethe beginning of Furman’s publishingadventures. He’s considering futureprojects, possibly a book on investmentproperties, and he’s thinking about ex-panding the effort into a wide-rangingpublishing and marketing platform forreal estate.Big, intriguing plans; but right now, he has houses to sell.HighlightsHere are the most commented-on items in Brett Furman’s book:The “fire me” option – Furman offers an easy exit for his clients: unlessthey’re in negotiations, or a sale is pending, Furman will release hisclients from their contract with two weeks advance notice. He believesthis option forces him to perform at a very high level.Pre-sale inspections – Furman advises all of his sellers to get one. Fur-man says, it’s a relatively small investment that can yield thousands ofdollars of in savings for the seller, it allows sellers to lock in the price,and save time as the deal nears completion.Getting an independent appraisal – Furman is a strong believer thatevery seller should take this step before a property goes on the market.He says it helps establish the right selling price, and can also be usedas a tool to raise the buyer’s offer.Marketing by the BookPennsylvania Star’s e-Book Boosts Listings
  7. 7. RE/MAX Mumbai –Gujarat – MaharashtraSurvey Shows RE/MAX #1 Name in Real EstateDENVER - When asked to name real estate brands, more home buyersand sellers in the U.S. and Canada think of RE/MAX than any otherbrand. This is the finding of a third-party survey completed in Marchfor RE/MAX, LLC.In the survey’s “aided awareness” results, 90% of U.S. respondentsrecognized RE/MAX when read a list of real estate brand names. InCanada, the percentage was even stronger at nearly 97%.But the ultimate test of a brand’s strength is “unaided awareness,”when respondents are asked to mention companies without being pre-sented with a list of names. In this survey, RE/MAX was mentionedmore than any other real estate brand. RE/MAX also was the brandmost often mentioned first – giving it the highest top-of-mind aware-ness in both the U.S. and Canada.“Because RE/MAX agents sell more real estate than agents with anyother brand, it’s not surprising that RE/MAX is first and foremost in theminds of home buyers and sellers,” said Margaret Kelly, RE/MAX CEO.“Our outstanding agents, supported by an extensive advertising cam-paign and our very popular red, white and blue balloon have created awinning formula for brand recognition.”The phone survey was conducted between November 2012 and March2013 by MMR Strategy Group. Respond-ents included recent home buyers, sell-ers and those planning to buy or sell ahome. In the U.S., the sample size was inexcess of 2,500. A similar methodologywas used in Canada with a sample sizeof more than 600. In both countries, theresults were statistically significant to a95% confidence level.Specific findings of the MMR survey include: Unaided Awareness -Percentage of home buyers, sellers and those planning to buy or sell,who named each brand when asked, without prompting, “When youthink of real estate brands, which ones come to mind?”United States Canada RE/MAX 25.2% RE/MAX 51.8%Century 21 22.2% Royal LePage 22.9%Coldwell Banker 14.7% Century 21 22.8%Prudential 7.1% Sutton 8.1%Keller Williams 4.6% Coldwell Banker 5.3% IN NEWSRegional Manager of RE/MAX Delhi NCR; Sahil Kapoor & his HOD – Sales, AnmolAggarwal visit-edfew broker offices of Ahmedabad to understand and learn best practices from the brokers of ourregion as a part of Cross Pollination decided in RRR Goa.@RE/MAX METRO @ RE/MAX ADVANTAGE@ Swaminarayan Business Park,Narol Exclusive Site visit
  8. 8. RE/MAX Mumbai –Gujarat – MaharashtraNEWS FROM BROKER OFFICES:RE/MAX MGM congratulates RE/MAX METRO on their EXCLUSIVE TIE-UP for up-comingSwamiNarayan Business Park by reputed Dhar-madev Group, Ahmedabad.
  9. 9. RE/MAX Mumbai –Gujarat – MaharashtraRealty Solutions Sells a 4BHK High End Flat in Prahladnagar because ofRE/MAX Technology SupportRE/MAX Realty Solutions sold a High End 4 BHK flat for sale in almost ready for possession HERITAGE OPUS through their focus on WEBEXPOSURE to their high profile listings.In today’s age, where most of the people have become tech savvy and are exposed to Internet, gone are the days where High End Proper-ties get sold through Press only. In fact, with the reducing response of High Profile Buyers from Press, Web is becoming the new trigger togenerate High Profile Educated Buyers.RE/MAX Realty Solutions as an office has been focusing on the vari-ous innovative ways to be visible on top of Google searches throughits web exposure on platforms like:RE/MAX portal –IconnectSlideshare - Presentation of propertiesYoutube Video ChannelBlog through Word pressVarious other property portals likePropertyfeast, Quickr, OLX etc etc.RE/MAX Realty Solutionsworked to optimize the SEO terms like “HIGH END FLAT FOR SALE IN PRAHLADNAGAR” which got them aBuyer Lead which they closed in just 1 week from the time they received lead. The buyer is a Senior Management Employee of a ReputedCorporate.Realty Solutions as an office would like to thank the Regional Owners for giving such trainings which helpus in marketing our listings in an innovative manner to out beat our competition and helping us get at least12-15 workable new web leads every single month without incurring any cost of marketing.We at RE/MAX Realty Solutionslike to request you all to use these technological tools to market the properties
  10. 10. RE/MAX Mumbai –Gujarat – MaharashtraTeam RE/MAX Hallmark has conducted Open House for their exclusiveproperty 4hbk flat touch with IIMA.It is very unique property since there is no other good scheme in this area (especially withone side touch with IIMA campus). Team has received fantastic response with 10+ directprospects visits on single and already got few offers which are now in final stage of closingthis deal.Congratulation Mr Prakash (Business Associate RE/MAX Hallmark) for closing his first rental deal(rent INR 17,000) 4bhk pent house in Memnagar. In the very first month he has closed his first deal and earnINR 17000 one sided. He also has few very good inventories for 2bhk and 3bhk sale around CG Road and Paldi.On 30 May, 2013 . Mr Prakash (Business Associate RE/MAX Hallmark) has closed another rental deal INR12,250 ( from both side) it is 2bhk semi furnished flat near Shivrangni Cross road.We wish MrPrakash to have more deals and great career with RE/MAX in coming months.Congratulation Mr Vikas (Business Associate RE/MAX Hallmark) forselling 2bhk flat in Casa-Vyoma. It is one of the best upcoming scheme in Vas-trapur (Centre of Ahmebadad) and currently in prelaunch stage by Ajmera Realty.Best offer @ INR 4750 persq feet till 15 May 2013.For more details Mr Ajay Sharma for closing his first 3bhk flat sale deal.He has earned both Buyer and Seller side commission. He has sold 3bhk flat in Parth Apartment near Ambavadi. It is spacious 3bhk flat just opposite to Central mall and having allotted car parking. He has large (100+) good2/3bhk inventories in Vastrapur and Gurukul area as well. If you are buyer or seller please contact him on +9199743 08627 to get best real estate services RE/MAX MGMSafal Profitaire, Block A, G5,Corportate Road,Opp. Prahladnagar Garden Road,Ahmedabad – 380 015Phone : +91 99090 66999Email: mgm@remax.inNOBODY IN THE WORLD SELLS MORE REAL ESTATE THAN RE/MAXPlease send us your reviews about this month’s newsletter. Feel free to giveyour suggestions and we will incorporate the same in coming newsletter.Send your suggestions to