Digital Marketing for Designers
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How digital marketing is a designer's best friend, in that asking a client about their "sales process" helps to surface design opportunities.
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Digital Marketing for Designers
- 3. Context Brain California Hollywood Ideas Your Clients Will Love bottle of scotch and $18 Billion
- 5. The Design Continuum Brand Collateral PPC Sales FunnelsLead Magnet Content Marketing Social Media Advertising Social Media Campaigns Sales Material Websites Apps White Papers PDFs Webinars PPTs Landing Pages Videos Sales Videos Product Videos Reports Blog
- 6. Context Brain California Hollywood Ideas Your Clients Will Love bottle of scotch and $18 Billion
- 13. Designed pitch with Croc brain in mind
- 14. • Limited Processing Power • Short Attention Span • New Ideas - threat! • Radically Summarizes • Survival Characteristics of the Croc Brain
- 15. • Fast or Moving • Novel • Concrete • Visual • High Contrast Croc Brain Likes
- 16. • Link Bait • Lead Magnets • Sticky Headlines • Intriguing Offer Croc Brain Likes
- 17. Context Brain California Hollywood Ideas Your Clients Will Love bottle of scotch and $18 Billion
- 18. $500M
- 19. Context Brain California Hollywood Ideas Your Clients Will Love bottle of scotch and $18 Billion
- 20. Glengarry Glen Ross Alec Baldwin
- 21. Sales Process
- 22. “Um…”
- 23. Sales Process Collateral PPC Sales FunnelsLead Magnet Content Marketing Social Media Advertising Social Media Campaigns Sales Material Websites Apps White Papers PDFs Webinars Landing Pages Videos Sales Videos Product Videos Reports Blog PPTs
- 24. Collateral PPC Sales FunnelsLead Magnet Social Media Campaigns Sales Material Websites Apps White Papers PDFs PPTs Landing Pages Lead Magnet Social Media Advertising Sales Process Webinar Demo Sale Social Media Advertising Videos Webinars Sales Videos Product Videos Content Marketing Reports Blog
- 25. Collateral PPC Sales FunnelsLead Magnet Social Media Campaigns Sales Material Websites Apps White Papers PDFs PPTs Landing Pages White Paper Landing Page Sales Process Product Video Trial Sale Social Media Advertising Videos Webinars Sales Videos Product Videos Content Marketing Reports Blog
- 26. Collateral PPC Sales FunnelsLead Magnet Social Media Campaigns Sales Material Websites Apps White Papers PDFs PPTs Landing Pages Lead Magnet Social Media Campaign Sales Process Sales Video Sample Subscription Social Media Advertising Videos Webinars Sales Videos Product Videos Content Marketing Reports Blog
- 27. Sales Process Problems • Not mapped out (no schematic) • Elements that are incomplete • Order is wrong, or broken • No ownership • Inconsistent branding
- 28. Sales Process is Important! • Gets Leads! • Gets Sales! • Generates Revenue! • Grows the Company!
- 31. Conversion Rate15% That step closer is a “conversion” ! Sale
- 32. Upworthy This Kid Just Died. What He Left Behind Is Wondtacular. Zachary Sobiek “My Last Days”
- 33. Croc yep!
- 34. Mid $$
- 35. Neocortex $$$
- 39. Sale Quiz
- 40. Sale Webinar
- 41. Sale Trial
- 42. Sale
- 43. why are all the women wearing blue pants?
- 46. Website Email Book Room EcoLodge
- 47. Website Sales Video Webinar Email DemoSale Ad Landing Page Newsletter EcoLodge Accounting Software Platform Book Room
- 48. Amazon Book Website Sales Video Sales Page Webinar Email Quiz DemoSale Book Room Ad Landing Page Newsletter Free TrialSubscription EcoLodge Golf Instruction Course Accounting Software Platform
- 49. 3 What is…?
- 50. “Um…”
- 51. Lifetime Customer Value Roughly defined, LCV is the projected revenue that a customer will generate during their lifetime. Investment Advisor $1800 x 10 = $18,000
- 52. Customer Acquisition Cost For example, if a company spent $100 on marketing in a year and acquired 100 customers in the same year, their CAC is $1.00. Investment Advisor $10,000 on Marketing 10 Customers = $1,000
- 53. Conversion Rate (of Anything)
- 54. Context Brain California Hollywood Ideas Your Clients Will Love bottle of scotch and $18 Billion
- 56. 1,000 Conversion Rate: 30%
- 58. 300 1,000 300 Mailing List Conversion Rate: 30% Lead Magnet
- 60. 300 100 1,000 $7 300 Mailing List Conversion Rate: 30% $700 Sales Killer Problem Solver Lead Magnet
- 62. 300 100 30 1,000 $7 $3,000 300 Mailing List Conversion Rate: 30% $700 Sales $90,000 Sales Core Product Killer Problem Solver Lead Magnet
- 63. 300 100 30 1,000 $7 $2000 300 Mailing List Conversion Rate: 30% $700 Sales $60,000 Sales
- 65. 300 100 30 1,000 $3.00 $450 300 Downloads Conversion Rate: 30% $300 Sales $13,500 Bookings Weekend Offer Insiders GuideKindle Apple Google Play Guide
- 66. Context Brain California Hollywood Ideas Your Clients Will Love bottle of scotch and $18 Billion
- 67. Logo Client
- 68. Logo Tim Client
- 70. Logo PPT “By the way…what is your SALES PROCESS? Tim Client
- 72. “Do you have a Mailing List? Tim Client
- 73. Tim Client ! 40,000 “Yes..I believe it’s ..or something like that.”
- 74. Tim Client “How about doing an online course?”
- 76. Tim • Newsletter • Free E-Book • MP3 Download - $ • Online Course - $$ • Live Seminar Training - $$$ • Personal Coaching - $$$$ Product Ladder
- 78. ! 1,200,000!” “It’s not 400,000 it’s actually
- 80. Tim $$$$$$ 20%!
- 82. “By the way…what is your SALES PROCESS?
- 83. Question .