1. Mobile websitesand the future of ONLINE TECHNOLOGY<br />
2. <ul><li>Mobile Websites
4. QR Codes
5. Phone Apps
6. What’s next… </li></li></ul><li>SoLoMo<br />social-local-mobile <br />-as coined by venture capitalist John Doerr.<br />the new consumer shops and experiences brands with social, location-aware, and mobile technology.<br />Social tools like Facebook and Twitter<br />Local search and reviews with Yelp, Google Places<br />Mobile smartphones and tablets<br />
7. Why Now?<br />
8. Smartphone Owners<br />Smartphones in context (from Pew Internet)<br />83% of all American adults ages 18 and older own a cell phone.<br />Of these cell phone owners, 42% own a smartphone, which translates to 35% of all adults.<br />59% of smartphone owners use their phone to access social networking sites (the SO in SoLoMo!)<br />
9. SMARTPHONES - benefits<br />The vast majority of business people are now smartphone users.<br />more opportunities for business<br />important information can be accessed, edited or responded to from anywhere <br />Smartphones are portable and powerful and are usually with you.<br />Valuable tool for business owners and staff to stay connected with their audience.<br />
10. Opportunities for Small Businesses<br />Consumers are no longer limited to their desktop or laptop computers – their use of smartphones gives businesses the opportunity to reach them 24/7.<br /><ul><li>Apps
11. social media
12. mobile websites</li></li></ul><li>What does it all mean?<br />
13. Mobile Shopping<br />A recent survey revealed that mobile internet users prefer shopping on a mobile device rather than a laptop due to the ease and convenience. <br />May 2011<br />
14. Mobile Shopping – How?<br />eBay — customers spent nearly $2 billion using their mobile phones in 2010, a 175% leap over 2009.<br />Taco Bell — gives people directions to the nearest Taco Bell on their handset. What better way to get a customer in the door.<br />Starbucks – Starbucks offers the nation’s largest mobile payment network - a “touch to pay” system that allows the customer to pay with their smartphone, which is always with them. <br />
15. What about MY business?<br />Most of the same technologies that large corporations and retail chains are using to interact with their customers is available to small business owners for FREE.<br />
16. Local Businesses Using Technology<br />Tess Challis, a local author of Vegan cookbooks and a nutrition advisor, uses a blog, Facebook and an electronic newsletter (eNews) to interact with her audience and build a customer base who promotes her book and workshops through their own social networks.<br />Using social media, Tess connected with a photographer who provided professional photos of the meals she cooked using Tess’s recipes.<br />
17. Technology: Using Facebook to Share Information<br />
18. Another Local Business Using Technology<br />West Davies/Jim Smith Realty<br />West Davies – prolific internet presence!<br />Posts local Pagosa Springs photos and videos on Facebook and YouTube<br />Tweets local information <br />Created a Pagosa Springs tweet group<br />Finds articles to share online with his audience<br />His blog is called “All Things Pagosa”<br />The reward?<br />
19. One reward is Customers...<br />Customers return to West Davies’ pages to find out about Pagosa Springs.<br /><ul><li>Blog articles
21. Videos</li></li></ul><li>A bonus reward is High Search Ranking<br />
22. The SOCIAL in SoLoMo…<br />The small-town, local business model is thriving in an online economy that is SOCIAL.<br />The Thank-you Economy-where everybody knows your name.<br />It’s all about the customer!<br />
23. Parelli Social Media<br />Using social tools in the Thank You economy:<br />Facebook<br />YouTube/ParelliTube<br />Live Video chats<br />Parelli Connect<br />
24. Parelli on YouTube <br /><ul><li>Allow Customer Interaction
25. Provide links to Social Sites</li></li></ul><li>Parelli on Facebook <br /><ul><li>Create opportunities for customer interaction
26. Build a fanbase</li></li></ul><li>Parelli’s Custom Social Site<br />
27. Parelli Connect – Worldwide<br />
31. Parelli Connect – Resources<br />In the Thank You economy, it’s all about the customer.<br /><ul><li>Visual links
32. Intuitive navigation
33. Interaction with the company</li></ul>Make it easy for them!<br />
34. The SOCIAL in SoLoMo…<br />Local Radio Shack or WalMart<br />A business who interacts with customers <br /> or<br />A business closed to online audience<br />Which one will thrive with SOCIAL?<br />
35. Localization MarketingThe LOCAL in SoLoMo…<br />Google has strengthened their position in local search<br />Recent purchase of Zagat<br />Competing with web-native companies like Yelp, particularly for high-volume searches for restaurants and hotels.<br />From local reviews on Google or your local online paper, your customer is able to find information about you — unless you have not made yourself easily found online.<br />
36. Localization Marketing <br />
37. Localization Marketing – Get Found!<br />A new potential customer with a smartphone may do the following:<br />Look for a business close by.<br />Read the reviews.<br />Take a look at your site or menu or hours<br />Get directions<br />
38. Smartphones make local search EASY<br />On a smartphone with Google, simply type search term, then click Places for local results. <br />
39. LOCAL<br />What happens on Click?<br />Find the business<br />Read a Review<br />View menu<br />Get directions<br /><ul><li>Is the business address clearly stated?
40. Is the phone number easy to find?
41. Are address and phone clickable?
42. Is pertinent information easy to find?</li></li></ul><li>LOCAL<br />SHHH!Consider your audience who is using a smartphone to find you. Sudden music or sounds embedded in websites is disruptive.<br /><ul><li>Is the business address clearly stated?
43. Is the phone number easy to find?
44. Are address and phone clickable?
45. Is pertinent information easy to find?</li></li></ul><li>LOCAL<br /><ul><li>Is the business address clearly stated?
46. Is the phone number easy to find?
47. Are address and phone clickable?
48. Is pertinent information easy to find?</li></li></ul><li>Localization Marketing - Are you There?<br />Take a look at your restaurant or business from the customer’s perspective.<br />Can your customer find you easily? <br />Do you have good reviews? <br />Are you offering any check-in discounts or promotion? <br />Are your business hours and phone number clearly stated? <br />What would make you stand out from your competition a block or two away?<br />
49. The MOBILE in SoLoMo…<br />Smartphones are way more than phones…<br />Function as mini-computers<br />Custom notifications to know when you’ve been contacted<br />Many SOCIAL apps to connect with customers<br />Portable and Mobile:carried in pockets and purses of your audience<br />
50. How do we evolve from a Desktop site to a Mobile site?<br />
51. One Internet<br />Web designers and developers should consider the user from a more flexible viewpoint and plan better, more robust online experiences.<br />Be wary of browser-specific or device-specific applications<br />Proprietary versus Open technologies<br />Mobile Web Best Practices (W3C)<br />
52. The ‘Mobile First’ Principle<br />-from Eric Schmidt, former Google CEO<br />Websites are still largely being designed primarily for desktop use.<br />This causes problems down the road when it’s finally decided to create a mobile site, and designers and developers are forced to work “backwards”.<br />New businesses should build for mobile FIRST.<br />Existing businesses should re-think their sites.<br />
53. The ‘Mobile First’ Principle<br />Switch to mobile. Users are – so should your business site.Studies are showing that eventually we won’t even need traditional versions of desktop-optimized sites.<br />Clarify your message.What needs to be included and what doesn’t? Mobile web design tends to be clutter-free. Include only what’s necessary. Make sure it’s readable, and make sure it works.<br />Know the user. Creating a mobile website can be an enlightening exercise for your business message, as well as a chance to re-evaluate your quick-pitch.<br />Add “nice-to-have” capabilities or design elements as you move to desktop site versions. <br />Consider the substance of a site before navigation and fancy widgets.<br />
54. The ‘Mobile First’ Principle<br />Clarify your message; make mobile clutter-free.<br />
57. Embrace Mobile.(It’s here to stay.) <br />What does your site look like on a mobile device?<br />Are there small things you can change to make your existing site more mobile-friendly?<br />Have you considered a site re-design with a mobile option?<br />
58. SoLoMoReviewsocial-local-mobile<br />Social tools Allow us to connect with customers and achieve higher search engine rankings<br />Local Search/Location AwareCustomers are doing more and more local search.Get found through location-aware technology.<br />MobileMobile sites and tools to help your businesses benefit from device portability.<br />
59. How to make the most of Portable devices<br />Smartphones are mobile – the MO in SoLoMo.<br />Provide opportunities for customers to get the information they want into their smartphones as quickly and easily as possible.<br />
60. QR Codes<br />Quick Response codesSimilar to bar codes but originally designed by a subsidiary of Toyota for the automotive industry to track vehicles during the manufacturing process. <br />The system has become popular due to its <br /><ul><li> fast readability
61. large storage capacity.</li></ul>QRstuff.com<br />
62. QR Codes can be placed <br />in magazines<br />on signs<br />on products<br />on business cards<br />or on almost any object about which users might need information.<br />
65. QR Codes - WHY?<br />Easy way for customers to get the information they need without searching and without typing in a website address.<br />
66. Parelli QR codes on Dreamhorses for sale.<br />
67. QR Codes can link to…<br /><ul><li>Plain text
69. YouTube video
70. Social Media
71. Phone number
72. SMS message
73. Email message
74. Contact details
75. Google Maps
76. PayPal buy link</li></li></ul><li>Take Advantage of Portable deviceswith APPS<br />Provide opportunities for consumers to get the information they want into their smartphones as quickly and easily as possible.<br />
77. There’s an App for Apps!<br />When you’re on the road and need to stay in touch with your customers and employees, mobile apps allow you to do so in a much faster and more effective manner. <br />There are even mobile apps that allow you to remotely connect to and control your home or work computer!<br />
78. Apps for Business Productivity<br />Business Apps have their own category in the Google Marketplace and Amazon Appstore.<br />Time tracking<br />Expense tracking<br />Social Media/Blog/Video posting apps<br />Google Calendar, Mail, Docs<br />Camera to PDF document to send or share<br />
79. Apps for Customers<br />Apps make it easy for customers to use your services, find your products or interact with you.<br />Pizza Hut app to order through smartphone<br />Amazon MP3 download app<br />Parelli Connect app for horse training<br />Small business apps for services<br /><ul><li>One Ohio-based online company offers guitar and bass lessons via a custom-developed app.
80. The free app gives ten lessons.
81. A $29.99 monthly subscription provides access to the full catalogue of lessons. </li></li></ul><li>Local App Use<br />Jim Smith RealtyCheck for “industry” apps<br />
82. Parelli Connect<br /><ul><li>Custom Social Software
83. Custom App</li></li></ul><li>Smartphone Technology<br />SoLoMo=Social, Local, Mobile<br />Social ToolsConnect with Customers<br />LocalizationGet Found Locally<br />Mobile Access; Mobile Technology Mobile Sites, QR Codes, Apps<br />Is that where the technology<br />ends?<br />
84. Near Field Communications (NFC)<br />Newest smartphones are equipped with Near Field Communications (NFC) technology.<br /><ul><li>Similar to Bluetooth, but more options and encryption
85. Data is transmitted securely via a tapto a NFC device
86. New smartphones will have NFC chips embedded
87. Older phones can be retro-fitted</li></li></ul><li>Near Field Communications - Wallet<br />Why is Google Wallet significant? <br />It’s the real-world version of Amazon 1-click (one-tap)<br />The tap has the potential to be a smart tap – linking payments to contextual information: <br />account balance<br />loyalty cards - reward balance<br />coupons - how much did you save?<br />gift cards<br />receipts <br />
88. Google Wallet<br />Tap phones by NFC device to: <br />Pay<br />get on plane or bus<br />Download videos or product information<br />Exchange contact info with other NFC smartphones<br />Service and Convenience<br />Offer coupons and promotions via NFC <br />use underlying analytics to understand your customer on a more detailed level.<br />Know your Customers<br />Find out their spending patterns, what they like, how often they respond to offers and much more. <br />Use the information to tailor offers with more intelligence and relevance.<br />
89. Near Field Communications – Travel!<br />e-Travel Documents via NFC:<br />e-Passports<br />e-Visas<br />baggage receipts<br />Itineraries<br />immigration forms<br />can be stored electronically on a smartphone and retrieved without an internet connection.<br />
90. Google Wallet – Changing the Paying Field<br />PayPal <br />Verifone<br />Visa<br />MasterCard<br />NFC mobile payments will have limited implementation to begin with, but are set to go mainstream once big-name supermarket brands adopt NFC technology.<br />"Having a wallet on my phone has made it much more convenient to make purchases on the move and I like that it allows me to keep track of what I'm spending as I go." <br />
91. Near Field Communications – Unlock it!<br />Yale, one of the oldest brands offering locking solutions, has come bang up-to-date by developing a lock that is opened via NFC.<br />
92. The Future of Technology…<br />
93. Cardless Credit Cards<br />Smartphones go with us everywhere, and so will Google Wallet.<br />
94. Will Size Matter?<br />
95. Motion-Operated Smartphones<br />Smartphones will evolve, morph and contain new power sources.<br />
96. Smartphone dynamics<br />Consumers will re-think the concept of “phone”.<br />
97. Hands-free Input<br />Why can’t our phones know what we want them to do?<br />
98. Why You Should Care about SoLoMo<br />Cisco survey of 2,800 respondents: <br /><ul><li>66 percent of students and 58 percent of young employees consider mobile devices such as laptops, smartphones or tablets to be the most important technology in their lives.
99. Less than 6% of college students and 8% of employees polled said TVs were important.</li></ul>Will YOUR business keep up with technology?<br />
100. Mobile websitesand the future of ONLINE TECHNOLOGY<br />Natalie Carpenter<br />SoLoMo Technology/Red Humpy Design<br />970-335-8218<br />info@RedHumpy.com<br />For links and downloadable presentation: SoLoMoTech.com<br />