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Mobile websites and the Future of Online Technology


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SoLoMo Technology presentation: …

SoLoMo Technology presentation:
Mobile Websites and the Future of Online Technology.

Examples of Social, Local and Mobile technology for businesses.

Published in: Technology, Business

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  • 1. Mobile websitesand the future of ONLINE TECHNOLOGY
  • 2.
  • SoLoMo
    -as coined by venture capitalist John Doerr.
    the new consumer shops and experiences brands with social, location-aware, and mobile technology.
    Social tools like Facebook and Twitter
    Local search and reviews with Yelp, Google Places
    Mobile smartphones and tablets
  • 7. Why Now?
  • 8. Smartphone Owners
    Smartphones in context (from Pew Internet)
    83% of all American adults ages 18 and older own a cell phone.
    Of these cell phone owners, 42% own a smartphone, which translates to 35% of all adults.
    59% of smartphone owners use their phone to access social networking sites (the SO in SoLoMo!)
  • 9. SMARTPHONES - benefits
    The vast majority of business people are now smartphone users.
    more opportunities for business
    important information can be accessed, edited or responded to from anywhere 
    Smartphones are portable and powerful and are usually with you.
    Valuable tool for business owners and staff to stay connected with their audience.
  • 10. Opportunities for Small Businesses
    Consumers are no longer limited to their desktop or laptop computers – their use of smartphones gives businesses the opportunity to reach them 24/7.
  • What does it all mean?
  • 13. Mobile Shopping
    A recent survey revealed that mobile internet users prefer shopping on a mobile device rather than a laptop due to the ease and convenience.
    May 2011
  • 14. Mobile Shopping – How?
    eBay — customers spent nearly $2 billion using their mobile phones in 2010, a 175% leap over 2009.
    Taco Bell — gives people directions to the nearest Taco Bell on their handset. What better way to get a customer in the door.
    Starbucks – Starbucks offers the nation’s largest mobile payment network - a “touch to pay” system that allows the customer to pay with their smartphone, which is always with them. 
  • 15. What about MY business?
    Most of the same technologies that large corporations and retail chains are using to interact with their customers is available to small business owners for FREE.
  • 16. Local Businesses Using Technology
    Tess Challis, a local author of Vegan cookbooks and a nutrition advisor, uses a blog, Facebook and an electronic newsletter (eNews) to interact with her audience and build a customer base who promotes her book and workshops through their own social networks.
    Using social media, Tess connected with a photographer who provided professional photos of the meals she cooked using Tess’s recipes.
  • 17. Technology: Using Facebook to Share Information
  • 18. Another Local Business Using Technology
    West Davies/Jim Smith Realty
    West Davies – prolific internet presence!
    Posts local Pagosa Springs photos and videos on Facebook and YouTube
    Tweets local information
    Created a Pagosa Springs tweet group
    Finds articles to share online with his audience
    His blog is called “All Things Pagosa”
    The reward?
  • 19. One reward is Customers...
    Customers return to West Davies’ pages to find out about Pagosa Springs.
  • A bonus reward is High Search Ranking
  • 22. The SOCIAL in SoLoMo…
    The small-town, local business model is thriving in an online economy that is SOCIAL.
    The Thank-you Economy-where everybody knows your name.
    It’s all about the customer!
  • 23. Parelli Social Media
    Using social tools in the Thank You economy:
    Live Video chats
    Parelli Connect
  • 24. Parelli on YouTube
    • Allow Customer Interaction
    • 25. Provide links to Social Sites
  • Parelli on Facebook
    • Create opportunities for customer interaction
    • 26. Build a fanbase
  • Parelli’s Custom Social Site
  • 27. Parelli Connect – Worldwide
  • 28.
  • 29.
  • 30.
  • 31. Parelli Connect – Resources
    In the Thank You economy, it’s all about the customer.
    • Visual links
    • 32. Intuitive navigation
    • 33. Interaction with the company
    Make it easy for them!
  • 34. The SOCIAL in SoLoMo…
    Local Radio Shack or WalMart
    A business who interacts with customers
    A business closed to online audience
    Which one will thrive with SOCIAL?
  • 35. Localization MarketingThe LOCAL in SoLoMo…
    Google has strengthened their position in local search
    Recent purchase of Zagat
    Competing with web-native companies like Yelp, particularly for high-volume searches for restaurants and hotels.
    From local reviews on Google or your local online paper, your customer is able to find information about you — unless you have not made yourself easily found online.
  • 36. Localization Marketing
  • 37. Localization Marketing – Get Found!
    A new potential customer with a smartphone may do the following:
    Look for a business close by.
    Read the reviews.
    Take a look at your site or menu or hours
    Get directions
  • 38. Smartphones make local search EASY
    On a smartphone with Google, simply type search term, then click Places for local results.
  • 39. LOCAL
    What happens on Click?
    Find the business
    Read a Review
    View menu
    Get directions
    • Is the business address clearly stated?
    • 40. Is the phone number easy to find?
    • 41. Are address and phone clickable?
    • 42. Is pertinent information easy to find?
    SHHH!Consider your audience who is using a smartphone to find you. Sudden music or sounds embedded in websites is disruptive.
    • Is the business address clearly stated?
    • 43. Is the phone number easy to find?
    • 44. Are address and phone clickable?
    • 45. Is pertinent information easy to find?
    • Is the business address clearly stated?
    • 46. Is the phone number easy to find?
    • 47. Are address and phone clickable?
    • 48. Is pertinent information easy to find?
  • Localization Marketing - Are you There?
    Take a look at your restaurant or business from the customer’s perspective.
    Can your customer find you easily?
    Do you have good reviews?
    Are you offering any check-in discounts or promotion?
    Are your business hours and phone number clearly stated?
    What would make you stand out from your competition a block or two away?
  • 49. The MOBILE in SoLoMo…
    Smartphones are way more than phones…
    Function as mini-computers
    Custom notifications to know when you’ve been contacted
    Many SOCIAL apps to connect with customers
    Portable and Mobile:carried in pockets and purses of your audience
  • 50. How do we evolve from a Desktop site to a Mobile site?
  • 51. One Internet
    Web designers and developers should consider the user from a more flexible viewpoint and plan better, more robust online experiences.
    Be wary of browser-specific or device-specific applications
    Proprietary versus Open technologies
    Mobile Web Best Practices (W3C)
  • 52. The ‘Mobile First’ Principle
    -from Eric Schmidt, former Google CEO
    Websites are still largely being designed primarily for desktop use.
    This causes problems down the road when it’s finally decided to create a mobile site, and designers and developers are forced to work “backwards”.
    New businesses should build for mobile FIRST.
    Existing businesses should re-think their sites.
  • 53. The ‘Mobile First’ Principle
    Switch to mobile. Users are – so should your business site.Studies are showing that eventually we won’t even need traditional versions of desktop-optimized sites.
    Clarify your message.What needs to be included and what doesn’t? Mobile web design tends to be clutter-free. Include only what’s necessary. Make sure it’s readable, and make sure it works.
    Know the user. Creating a mobile website can be an enlightening exercise for your business message, as well as a chance to re-evaluate your quick-pitch.
    Add “nice-to-have” capabilities or design elements as you move to desktop site versions.
    Consider the substance of a site before navigation and fancy widgets.
  • 54. The ‘Mobile First’ Principle
    Clarify your message; make mobile clutter-free.
  • 55.
  • 56.
  • 57. Embrace Mobile.(It’s here to stay.)
    What does your site look like on a mobile device?
    Are there small things you can change to make your existing site more mobile-friendly?
    Have you considered a site re-design with a mobile option?
  • 58. SoLoMoReviewsocial-local-mobile
    Social tools Allow us to connect with customers and achieve higher search engine rankings
    Local Search/Location AwareCustomers are doing more and more local search.Get found through location-aware technology.
    MobileMobile sites and tools to help your businesses benefit from device portability.
  • 59. How to make the most of Portable devices
    Smartphones are mobile – the MO in SoLoMo.
    Provide opportunities for customers to get the information they want into their smartphones as quickly and easily as possible.
  • 60. QR Codes
    Quick Response codesSimilar to bar codes but originally designed by a subsidiary of Toyota for the automotive industry to track vehicles during the manufacturing process.
    The system has become popular due to its
    • fast readability
    • 61. large storage capacity.
  • 62. QR Codes can be placed
    in magazines
    on signs
    on products
    on business cards
    or on almost any object about which users might need information.
  • 63.
  • 64.
  • 65. QR Codes - WHY?
    Easy way for customers to get the information they need without searching and without typing in a website address.
  • 66. Parelli QR codes on Dreamhorses for sale.
  • 67. QR Codes can link to…
  • Take Advantage of Portable deviceswith APPS
    Provide opportunities for consumers to get the information they want into their smartphones as quickly and easily as possible.
  • 77. There’s an App for Apps!
    When you’re on the road and need to stay in touch with your customers and employees, mobile apps allow you to do so in a much faster and more effective manner.
    There are even mobile apps that allow you to remotely connect to and control your home or work computer!
  • 78. Apps for Business Productivity
    Business Apps have their own category in the Google Marketplace and Amazon Appstore.
    Time tracking
    Expense tracking
    Social Media/Blog/Video posting apps
    Google Calendar, Mail, Docs
    Camera to PDF document to send or share
  • 79. Apps for Customers
    Apps make it easy for customers to use your services, find your products or interact with you.
    Pizza Hut app to order through smartphone
    Amazon MP3 download app
    Parelli Connect app for horse training
    Small business apps for services
    • One Ohio-based online company offers guitar and bass lessons via a custom-developed app.
    • 80. The free app gives ten lessons.
    • 81. A $29.99 monthly subscription provides access to the full catalogue of lessons.
  • Local App Use
    Jim Smith RealtyCheck for “industry” apps
  • 82. Parelli Connect
    • Custom Social Software
    • 83. Custom App
  • Smartphone Technology
    SoLoMo=Social, Local, Mobile
    Social ToolsConnect with Customers
    LocalizationGet Found Locally
    Mobile Access; Mobile Technology Mobile Sites, QR Codes, Apps
    Is that where the technology
  • 84. Near Field Communications (NFC)
    Newest smartphones are equipped with Near Field Communications (NFC) technology.
    • Similar to Bluetooth, but more options and encryption
    • 85. Data is transmitted securely via a tapto a NFC device
    • 86. New smartphones will have NFC chips embedded
    • 87. Older phones can be retro-fitted
  • Near Field Communications - Wallet
    Why is Google Wallet significant?
    It’s the real-world version of Amazon 1-click (one-tap)
    The tap has the potential to be a smart tap – linking payments to contextual information:
    account balance
    loyalty cards - reward balance
    coupons - how much did you save?
    gift cards
  • 88. Google Wallet
    Tap phones by NFC device to:
    get on plane or bus
    Download videos or product information
    Exchange contact info with other NFC smartphones
    Service and Convenience
    Offer coupons and promotions via NFC
    use underlying analytics to understand your customer on a more detailed level.
    Know your Customers
    Find out their spending patterns, what they like, how often they respond to offers and much more. 
    Use the information to tailor offers with more intelligence and relevance.
  • 89. Near Field Communications – Travel!
    e-Travel Documents via NFC:
    baggage receipts
    immigration forms
    can be stored electronically on a smartphone and retrieved without an internet connection.
  • 90. Google Wallet – Changing the Paying Field
    NFC mobile payments will have limited implementation to begin with, but are set to go mainstream once big-name supermarket brands adopt NFC technology.
    "Having a wallet on my phone has made it much more convenient to make purchases on the move and I like that it allows me to keep track of what I'm spending as I go."
  • 91. Near Field Communications – Unlock it!
    Yale, one of the oldest brands offering locking solutions, has come bang up-to-date by developing a lock that is opened via NFC.
  • 92. The Future of Technology…
  • 93. Cardless Credit Cards
    Smartphones go with us everywhere, and so will Google Wallet.
  • 94. Will Size Matter?
  • 95. Motion-Operated Smartphones
    Smartphones will evolve, morph and contain new power sources.
  • 96. Smartphone dynamics
    Consumers will re-think the concept of “phone”.
  • 97. Hands-free Input
    Why can’t our phones know what we want them to do?
  • 98. Why You Should Care about SoLoMo
    Cisco survey of 2,800 respondents: 
    • 66 percent of students and 58 percent of young employees consider mobile devices such as laptops, smartphones or tablets to be the most important technology in their lives.
    • 99. Less than 6% of college students and 8% of employees polled said TVs were important.
    Will YOUR business keep up with technology?
  • 100. Mobile websitesand the future of ONLINE TECHNOLOGY
    Natalie Carpenter
    SoLoMo Technology/Red Humpy Design
    For links and downloadable presentation: