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PHX Content Strategy Meetup: Designing Effective Communication
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Rebekah Baggs
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Slides from January's Meetup: http://www.meetup.com/PHXContentStrategy/
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PHX Content Strategy Meetup: Designing Effective Communication
1.
Yes. Hello. We’re PHX
Content Strategy Anna Hrach, RIESTER Rebekah Cancino, Forty Sarah Krznarich, ethology Libbie Miller, Sitewire
2.
What You’re Up
Against
3.
Everybody is fighting
for attention Photo credit: Getty Images
4.
“is year, the
average consumer will see or hear 1 million marketing messages - that's almost 3,000 per day.” -
5.
But, wait! ere’s
good news.
6.
Information is the
value you provide Photo credit: Getty Images
7.
Where To Start?
8.
Start with why What
does the business need to accomplish?
9.
Take a look
inside Who are you writing for? What do they need?
10.
Get alignment
business Reader goals goals gold
11.
Right for the
reader FEELING LEARNING Psychological state, Cognitive assumptions, stress level, desires, learning ability, wants, needs education emotional cognitive physical DOING Environmental, physical, disabilities, preferences, sensory stimuli “Personal-Behavioral Context: e New User Persona.” © Daniel Eizans, 2010
12.
13.
© Ahava Leibtag,
All Rights Reserved
14.
Content
Marketing Content Strategy
15.
Who What Why Where How
16.
17.
You’ve got
questions? We’ve got answers. @annabananahrach @rebekahcancino @krznarich @winedayatatime