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April 2010



Your industry website –
realestate.co.nz..
..delivering more enquiries
and unique benefits



           realestate.co.nz market report April 2010
Record breaking in March – realestate.co.nz in
good company!
                                       Highest ever
                                         month of
                                          website
                                        visitors for
                                        these sites
Realestate.co.nz is an open platform
Users can enquire directly...




..or click through to agent websites – in ever growing numbers
... over 316,000 times last month
Buyers go first to the web – fewer people these days
rely of newspapers & magazines
                                                      Media consulted for real estate research in the past week
                   Specialist Real Estate Websites                                                                78%
                                                                                                            69%

                   Company Real Estate Websites                                                       63%
                                                                                            55%

                  Specialist Real Estate Magazines                                   46%
                                                                                                55%

                    Community/Local newspapers                                 40%
                                                                                          49%

                  Company Real Estate Magazines                            38%
                                                                         34%

                                   Search Engines                             38%
                                                                   25%

                                    For Sale Signs                           36%
                                                                   25%

                            Real Estate Brochures                            35%
                                                                  24%

 Metropolitan Newspapers - print or online editions                     31%
                                                                                   43%

               Real Estate Office Window Displays                      29%
                                                                 21%

                                        Billboards      5%
                                                      2%

                             Consumer Magazines        4%
                                                       4%
                                                                                   2009
                                        Television     4%
                                                      2%
                                                                                   2008
                                        Directories   2%


                                             Other          9%
                                                           7%
Buyers recognise the value of comprehensive listings
        Realestate.co.nz – the most comprehensive
Realestate.co.nz attracts a unique audience

        In March - 59% of visitors to realestate.co.nz
         DID NOT VISIT trade me property website
       – that is over 250,000 unique property seekers




                             258,041 Unique visitors visited
         182,729 UB’s        realestate.co.nz - but did NOT
        visited BOTH sites       visit trade me property
Realestate.co.nz is the market leader for international
visitors searching for NZ real estate...

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Realestate.co.nz apr 10 report

  • 1. April 2010 Your industry website – realestate.co.nz.. ..delivering more enquiries and unique benefits realestate.co.nz market report April 2010
  • 2. Record breaking in March – realestate.co.nz in good company! Highest ever month of website visitors for these sites
  • 3. Realestate.co.nz is an open platform Users can enquire directly... ..or click through to agent websites – in ever growing numbers ... over 316,000 times last month
  • 4. Buyers go first to the web – fewer people these days rely of newspapers & magazines Media consulted for real estate research in the past week Specialist Real Estate Websites 78% 69% Company Real Estate Websites 63% 55% Specialist Real Estate Magazines 46% 55% Community/Local newspapers 40% 49% Company Real Estate Magazines 38% 34% Search Engines 38% 25% For Sale Signs 36% 25% Real Estate Brochures 35% 24% Metropolitan Newspapers - print or online editions 31% 43% Real Estate Office Window Displays 29% 21% Billboards 5% 2% Consumer Magazines 4% 4% 2009 Television 4% 2% 2008 Directories 2% Other 9% 7%
  • 5. Buyers recognise the value of comprehensive listings Realestate.co.nz – the most comprehensive
  • 6. Realestate.co.nz attracts a unique audience In March - 59% of visitors to realestate.co.nz DID NOT VISIT trade me property website – that is over 250,000 unique property seekers 258,041 Unique visitors visited 182,729 UB’s realestate.co.nz - but did NOT visited BOTH sites visit trade me property
  • 7. Realestate.co.nz is the market leader for international visitors searching for NZ real estate...