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Business Butterflies: The Power Of Social Media
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Business Butterflies: The Power Of Social Media

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How to use social media to leverage your personal brand, build relationships, solve issues, generate desire, stay connected and learn what people are saying about your business. A solid overview of …

How to use social media to leverage your personal brand, build relationships, solve issues, generate desire, stay connected and learn what people are saying about your business. A solid overview of this medium and why every business needs to think about using it.

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  • 1. IF NOTHING EVER CHANGED, THERE WOULD BE NO BUTTERFLIES
  • 2. the business butterflies
  • 3. SO, WHAT IS SOCIAL MEDIA?
  • 4. USER CREATED IN A SOCIAL CONTENT SHARED ENVIRONMENT
  • 5. we no longer SURF the web…
  • 6. we SHAPE it
  • 7. Social media is like teen sex. Everyone wants to do it. No one knows how. When it’s finally done there is surprise it’s not better.” Avinash Kaushik, Analytics Evangelist - Google
  • 8. it’s not a FAD
  • 9. 3 out of 4 Americans use social technology Forrester, The Growth of Social Technology Adoption, 2008
  • 10. 2/3 of the world’s Internet population visit a social network or blogging site Nielsen, Global Faces & Networked Places - 2009
  • 11. time spent on social networks is growing at 3x the overall internet growth Nielsen, Global Faces & Networked Places - 2009
  • 12. it’s a fundamental SHIFT in the way we connect & communicate
  • 13. the way that we make connections & influence people HASN’T CHANGED…
  • 14. WHERE WE DO IT has
  • 15. THE REASON?
  • 16. consumers have been BOMBARDED with noise
  • 17. THIS HAS BRED MISTRUST
  • 18. DISCON NECTION
  • 19. AND A DESIRE FOR CONTROL
  • 20. they’ve STOPPED listening
  • 21. THEY WANT TO BE LISTENED TO…
  • 22. respected THEY WANT TO BE LISTENED TO…
  • 23. find out where they’re having CONVERSATIONS
  • 24. AFTER ALL, THAT’S WHERE THEY SHARE …
  • 25. what they LOVE
  • 26. AND… what they HATE
  • 27. they’re spreading FAST
  • 28. they’re lasting FOR EVER
  • 29. SO, IF YOU’RE NOT LISTENING
  • 30. how do you know what people are saying about YOU?
  • 31. IF YOU WANT TO CONNECT WITH YOUR CUSTOMERS, YOU NEED TO GO WHERE THE CONVERSATION IS
  • 32. don’t be SCARED
  • 33. i’m bob
  • 34. circle of influence
  • 35. Bio I enjoy long walks on the beach, chocolate sundaes and making paper planes. www.bobbinaround.com Friends Followers
  • 36. Bio Consultant with a passion for fish. www.gonefishing.c om Friends Followers
  • 37. just because social media is FREE doesn’t mean you shouldn’t have a STRATEGY
  • 38. don’t jump on the BANDWAGON
  • 39. if I still haven’t CONVINCED you
  • 40. creators MANY OF YOU IN THIS ROOM ARE...
  • 41. BUT DOES ANYONE KNOW?
  • 42. AN EXPERT IS... NOT someone who knows what he knows
  • 43. AN EXPERT IS... someone who is KNOWN for knowing what he knows
  • 44. you have to earn your ATTENTION
  • 45. build WHUFFIE
  • 46. instead of INTERRUPTION
  • 47. instead of INTERRUPTION
  • 48. so, become a part of the COMMUNITY
  • 49. Why Profile Pages - Keep it Professional Fan Pages - Build it and they will come!!! Groups - A place for your association, business, etc. Causes and Charitable Issues - Raise money online, and without the hassle of handling money. Hook your blog up to your Facebook Fan page Create a “Badge” for your website or blog
  • 50. Your Profile
  • 51. Fan Pages
  • 52. Group Page
  • 53. Causes & Charitable Issues
  • 54. Your Blog On
  • 55. Badges For Web & Blog
  • 56. are you ?
  • 57. It is the BUSINESS VERSION of Facebook
  • 58. It is the ONLINE RESUME
  • 59. It is your ONLINE ROLODEX
  • 60. It is all about CONNECTIONS
  • 61. It is all about ACCESS
  • 62. How Operates
  • 63. PROFILE
  • 64. GROUPS
  • 65. RECOMENDATIONS
  • 66. makingCONNECTIONS generates BUSINESS OPPORTUNITIES
  • 67. SO, WHAT IS TWITTER?
  • 68. 7 MILLION active users growing at a staggering 1400% yoy 1928% Source: Nielsen NetView, Feb 09, Home and Work
  • 69. # CHARACTERS TWITTER NAME TWEET BAR LEFT TWEETS FROM PPL I FOLLOW FOLLOWERS
  • 70. HOW TO BUILD BUSINESS
  • 71. 1 CREATE A BACK STORY
  • 72. BACKSTORY . 1 picture 2 bio 3 background 4 tweets 5 links
  • 73. 2 IDENTIFY THE TWITTERATI
  • 74. 433 page views 02:32 avg time on page 143 new subscribers over 4 days
  • 75. 3 FIND CUSTOMERS
  • 76. KEYWORDS .
  • 77. 4 RESOLVE PROBLEMS
  • 78. . OVER 100,000++ VIEWS ON YOUTUBE . PICKED UP BY MAJOR NEWS NETWORKS
  • 79. more importantly, it CHANGED the way Comcast DID BUSINESS
  • 80. 5 CREATE ELECTRICITY
  • 81. 6 BUILD BRAND LOVERS
  • 82. RESULTS . 100 ppl = lots of food & beverage sales
  • 83. 7 SHOW YOUR HUMAN SIDE
  • 84. OMG...I just got STOOD UP - @chelpixie
  • 85. QUESTIONS
  • 86. RULES . • STRATEGIZE • LISTEN • RESPOND, ENGAGE & BE HUMAN • BUILD WHUFFIE • ANALYZE • RECALIBRATE, RINSE & REPEAT
  • 87. Keep Talking! @bizbutterflies blogspot.businessbutterflies.com @ready2spark @beevents @chicgeekgirl