Business Butterflies: The Power Of Social Media

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How to use social media to leverage your personal brand, build relationships, solve issues, generate desire, stay connected and learn what people are saying about your business. A solid overview of this medium and why every business needs to think about using it.

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Business Butterflies: The Power Of Social Media

  1. 1. IF NOTHING EVER CHANGED, THERE WOULD BE NO BUTTERFLIES
  2. 2. the business butterflies
  3. 3. SO, WHAT IS SOCIAL MEDIA?
  4. 4. USER CREATED IN A SOCIAL CONTENT SHARED ENVIRONMENT
  5. 5. we no longer SURF the web…
  6. 6. we SHAPE it
  7. 7. Social media is like teen sex. Everyone wants to do it. No one knows how. When it’s finally done there is surprise it’s not better.” Avinash Kaushik, Analytics Evangelist - Google
  8. 8. it’s not a FAD
  9. 9. 3 out of 4 Americans use social technology Forrester, The Growth of Social Technology Adoption, 2008
  10. 10. 2/3 of the world’s Internet population visit a social network or blogging site Nielsen, Global Faces & Networked Places - 2009
  11. 11. time spent on social networks is growing at 3x the overall internet growth Nielsen, Global Faces & Networked Places - 2009
  12. 12. it’s a fundamental SHIFT in the way we connect & communicate
  13. 13. the way that we make connections & influence people HASN’T CHANGED…
  14. 14. WHERE WE DO IT has
  15. 15. THE REASON?
  16. 16. consumers have been BOMBARDED with noise
  17. 17. THIS HAS BRED MISTRUST
  18. 18. DISCON NECTION
  19. 19. AND A DESIRE FOR CONTROL
  20. 20. they’ve STOPPED listening
  21. 21. THEY WANT TO BE LISTENED TO…
  22. 22. respected THEY WANT TO BE LISTENED TO…
  23. 23. find out where they’re having CONVERSATIONS
  24. 24. AFTER ALL, THAT’S WHERE THEY SHARE …
  25. 25. what they LOVE
  26. 26. AND… what they HATE
  27. 27. they’re spreading FAST
  28. 28. they’re lasting FOR EVER
  29. 29. SO, IF YOU’RE NOT LISTENING
  30. 30. how do you know what people are saying about YOU?
  31. 31. IF YOU WANT TO CONNECT WITH YOUR CUSTOMERS, YOU NEED TO GO WHERE THE CONVERSATION IS
  32. 32. don’t be SCARED
  33. 33. i’m bob
  34. 34. circle of influence
  35. 35. Bio I enjoy long walks on the beach, chocolate sundaes and making paper planes. www.bobbinaround.com Friends Followers
  36. 36. Bio Consultant with a passion for fish. www.gonefishing.c om Friends Followers
  37. 37. just because social media is FREE doesn’t mean you shouldn’t have a STRATEGY
  38. 38. don’t jump on the BANDWAGON
  39. 39. if I still haven’t CONVINCED you
  40. 40. creators MANY OF YOU IN THIS ROOM ARE...
  41. 41. BUT DOES ANYONE KNOW?
  42. 42. AN EXPERT IS... NOT someone who knows what he knows
  43. 43. AN EXPERT IS... someone who is KNOWN for knowing what he knows
  44. 44. you have to earn your ATTENTION
  45. 45. build WHUFFIE
  46. 46. instead of INTERRUPTION
  47. 47. instead of INTERRUPTION
  48. 48. so, become a part of the COMMUNITY
  49. 49. Why Profile Pages - Keep it Professional Fan Pages - Build it and they will come!!! Groups - A place for your association, business, etc. Causes and Charitable Issues - Raise money online, and without the hassle of handling money. Hook your blog up to your Facebook Fan page Create a “Badge” for your website or blog
  50. 50. Your Profile
  51. 51. Fan Pages
  52. 52. Group Page
  53. 53. Causes & Charitable Issues
  54. 54. Your Blog On
  55. 55. Badges For Web & Blog
  56. 56. are you ?
  57. 57. It is the BUSINESS VERSION of Facebook
  58. 58. It is the ONLINE RESUME
  59. 59. It is your ONLINE ROLODEX
  60. 60. It is all about CONNECTIONS
  61. 61. It is all about ACCESS
  62. 62. How Operates
  63. 63. PROFILE
  64. 64. GROUPS
  65. 65. RECOMENDATIONS
  66. 66. makingCONNECTIONS generates BUSINESS OPPORTUNITIES
  67. 67. SO, WHAT IS TWITTER?
  68. 68. 7 MILLION active users growing at a staggering 1400% yoy 1928% Source: Nielsen NetView, Feb 09, Home and Work
  69. 69. # CHARACTERS TWITTER NAME TWEET BAR LEFT TWEETS FROM PPL I FOLLOW FOLLOWERS
  70. 70. HOW TO BUILD BUSINESS
  71. 71. 1 CREATE A BACK STORY
  72. 72. BACKSTORY . 1 picture 2 bio 3 background 4 tweets 5 links
  73. 73. 2 IDENTIFY THE TWITTERATI
  74. 74. 433 page views 02:32 avg time on page 143 new subscribers over 4 days
  75. 75. 3 FIND CUSTOMERS
  76. 76. KEYWORDS .
  77. 77. 4 RESOLVE PROBLEMS
  78. 78. . OVER 100,000++ VIEWS ON YOUTUBE . PICKED UP BY MAJOR NEWS NETWORKS
  79. 79. more importantly, it CHANGED the way Comcast DID BUSINESS
  80. 80. 5 CREATE ELECTRICITY
  81. 81. 6 BUILD BRAND LOVERS
  82. 82. RESULTS . 100 ppl = lots of food & beverage sales
  83. 83. 7 SHOW YOUR HUMAN SIDE
  84. 84. OMG...I just got STOOD UP - @chelpixie
  85. 85. QUESTIONS
  86. 86. RULES . • STRATEGIZE • LISTEN • RESPOND, ENGAGE & BE HUMAN • BUILD WHUFFIE • ANALYZE • RECALIBRATE, RINSE & REPEAT
  87. 87. Keep Talking! @bizbutterflies blogspot.businessbutterflies.com @ready2spark @beevents @chicgeekgirl

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