Business Butterflies: The Power Of Social Media

IF NOTHING EVER CHANGED, THERE WOULD BE NO BUTTERFLIES

the business butterflies

SO, WHAT IS SOCIAL MEDIA?

USER CREATED IN A SOCIAL CONTENT SHARED ENVIRONMENT

we no longer SURF the web…

we SHAPE it

Social media is like teen sex. Everyone wants to do it. No one knows how. When it’s finally done there is surprise it’s not better.” Avinash Kaushik, Analytics Evangelist - Google

it’s not a FAD

3 out of 4 Americans use social technology Forrester, The Growth of Social Technology Adoption, 2008

2/3 of the world’s Internet population visit a social network or blogging site Nielsen, Global Faces & Networked Places - 2009

time spent on social networks is growing at 3x the overall internet growth Nielsen, Global Faces & Networked Places - 2009

it’s a fundamental SHIFT in the way we connect & communicate

the way that we make connections & influence people HASN’T CHANGED…

WHERE WE DO IT has

THE REASON?

consumers have been BOMBARDED with noise

THIS HAS BRED MISTRUST

DISCON NECTION

AND A DESIRE FOR CONTROL

they’ve STOPPED listening

THEY WANT TO BE LISTENED TO…

respected THEY WANT TO BE LISTENED TO…

find out where they’re having CONVERSATIONS

AFTER ALL, THAT’S WHERE THEY SHARE …

what they LOVE

AND… what they HATE

they’re spreading FAST

they’re lasting FOR EVER

SO, IF YOU’RE NOT LISTENING

how do you know what people are saying about YOU?

IF YOU WANT TO CONNECT WITH YOUR CUSTOMERS, YOU NEED TO GO WHERE THE CONVERSATION IS

don’t be SCARED

i’m bob

circle of influence

Bio I enjoy long walks on the beach, chocolate sundaes and making paper planes. www.bobbinaround.com Friends Followers

Bio Consultant with a passion for fish. www.gonefishing.c om Friends Followers

just because social media is FREE doesn’t mean you shouldn’t have a STRATEGY

don’t jump on the BANDWAGON

if I still haven’t CONVINCED you

creators MANY OF YOU IN THIS ROOM ARE...

BUT DOES ANYONE KNOW?

AN EXPERT IS... NOT someone who knows what he knows

AN EXPERT IS... someone who is KNOWN for knowing what he knows

you have to earn your ATTENTION

build WHUFFIE

instead of INTERRUPTION

so, become a part of the COMMUNITY

Why Profile Pages - Keep it Professional Fan Pages - Build it and they will come!!! Groups - A place for your association, business, etc. Causes and Charitable Issues - Raise money online, and without the hassle of handling money. Hook your blog up to your Facebook Fan page Create a “Badge” for your website or blog

Your Profile

Fan Pages

Group Page

Causes & Charitable Issues

Your Blog On

Badges For Web & Blog

are you ?

It is the BUSINESS VERSION of Facebook

It is the ONLINE RESUME

It is your ONLINE ROLODEX

It is all about CONNECTIONS

It is all about ACCESS

How Operates

PROFILE

GROUPS

RECOMENDATIONS

makingCONNECTIONS generates BUSINESS OPPORTUNITIES

SO, WHAT IS TWITTER?

7 MILLION active users growing at a staggering 1400% yoy 1928% Source: Nielsen NetView, Feb 09, Home and Work

# CHARACTERS TWITTER NAME TWEET BAR LEFT TWEETS FROM PPL I FOLLOW FOLLOWERS

HOW TO BUILD BUSINESS

1 CREATE A BACK STORY

BACKSTORY . 1 picture 2 bio 3 background 4 tweets 5 links

2 IDENTIFY THE TWITTERATI

433 page views 02:32 avg time on page 143 new subscribers over 4 days

3 FIND CUSTOMERS

KEYWORDS .

4 RESOLVE PROBLEMS

. OVER 100,000++ VIEWS ON YOUTUBE . PICKED UP BY MAJOR NEWS NETWORKS

more importantly, it CHANGED the way Comcast DID BUSINESS

5 CREATE ELECTRICITY

6 BUILD BRAND LOVERS

RESULTS . 100 ppl = lots of food & beverage sales

7 SHOW YOUR HUMAN SIDE

OMG...I just got STOOD UP - @chelpixie

QUESTIONS

RULES . • STRATEGIZE • LISTEN • RESPOND, ENGAGE & BE HUMAN • BUILD WHUFFIE • ANALYZE • RECALIBRATE, RINSE & REPEAT

Keep Talking! @bizbutterflies blogspot.businessbutterflies.com @ready2spark @beevents @chicgeekgirl

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Business Butterflies: The Power Of Social Media

by Lara McCulloch-Carter on Aug 12, 2009

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Business Butterflies: The Power Of Social Media — Presentation Transcript