8. This is what the Internet is all about And always has been along with open source Social media is a new term but it underpins what the Internet is TBL's original browser Gartner position on micro-blogging, micro-blogging is just one bit of social networking
13. Why Government might find it hard? Being over protective "what do we do if people say bad things about us?" ... well - possibly you listen to the issue they have and respond to them? Over complication Procurement policies
14.
15. You have to live it Often those in management don’t use social media tools Very often those same managers ban social media tools internally Like the web in 1999, the enthusiasts currently rule
16. To get buy in Set clear and achievable objectives Align objectives to organisational goals Set expectations – time, cost and results Have a plan – but make sure it’s flexible Use the right language Don’t try to rule the world on day one – start small
19. Part Two… Plan how you are going to measure against your objectives Don’t forget to do a benchmark before starting your campaign Use net promoter and survey monkey
20. Creating a campaign Now let’s create a social media campaign and what you need from the organisation to make it a success What we don’t want is this
21. Here’s a campaign I created earlier… Well yesterday actually.. Here’s my new twitter account Let’s also set up a blog This is great for measurement
22. Create your campaign Remember – Keep it simple! “ Any darn fool can make something complex; it takes a genius to make something simple ”
![This is me! ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)