Gov 2.0 Workshop - Canberra 091019

Gov 2.0 o

This is me!
CEO of the fastest growing European digital communications agencies
2008 UK Female Entrepreneur of the Year
First Woman in Science and Technology
Awarded by Blackberry for advancing women in technology
One of the very few women running a digital agency in the UK

From these

To these NAA picture

Meet the family

Agenda
Getting buy in for social media – an introduction
Setting objectives
Planning your conversations
Wrap up and winners to the podium

Some facts This is the communications revolution

This is what the Internet is all about And always has been along with open source Social media is a new term but it underpins what the Internet is TBL's original browser Gartner position on micro-blogging, micro-blogging is just one bit of social networking

Presenting your objectives A picture here

Why is it so hard? We are used to broadcast, this is narrowcast We are used to push, this is pull

The last generation to ever need to learn to use the internet

These people expect a conversation

Why Government might find it hard? Being over protective "what do we do if people say bad things about us?" ... well - possibly you listen to the issue they have and respond to them? Over complication Procurement policies

Why Government might find it hard?
Lack of passion and belief from the top
Inability/reluctance to get stuck into genuine debate
Resource
Intent
Honesty

You have to live it Often those in management don’t use social media tools Very often those same managers ban social media tools internally Like the web in 1999, the enthusiasts currently rule

To get buy in Set clear and achievable objectives Align objectives to organisational goals Set expectations – time, cost and results Have a plan – but make sure it’s flexible Use the right language Don’t try to rule the world on day one – start small

Objectives need to be SMART
Specific
Measurable
Agreed
Realistic
Time bound

Creating your objectives

Part Two… Plan how you are going to measure against your objectives Don’t forget to do a benchmark before starting your campaign Use net promoter and survey monkey

Creating a campaign Now let’s create a social media campaign and what you need from the organisation to make it a success What we don’t want is this

Here’s a campaign I created earlier… Well yesterday actually.. Here’s my new twitter account Let’s also set up a blog This is great for measurement

Create your campaign Remember – Keep it simple! “ Any darn fool can make something complex; it takes a genius to make something simple ”

Congratulations 

So in summary It’s not easy but it is worth it It’s fun It’s about conversations And it’s about clear measurable objectives

Margaret Manning, Reading Room [email_address]

Gov 2.0 Workshop - Canberra 091019

by Reading Room on Oct 19, 2009

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Gov 2.0 Workshop - Canberra 091019 — Presentation Transcript

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