Gov 2.0 Workshop - Canberra 091019


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Gov 2.0 Workshop - Canberra 091019

  1. 1. Gov 2.0 o
  2. 2. This is me! <ul><li>CEO of the fastest growing European digital communications agencies </li></ul><ul><li>2008 UK Female Entrepreneur of the Year </li></ul><ul><li>First Woman in Science and Technology </li></ul><ul><li>Awarded by Blackberry for advancing women in technology </li></ul><ul><li>One of the very few women running a digital agency in the UK </li></ul>
  3. 3. From these
  4. 4. To these NAA picture
  5. 5. Meet the family
  6. 6. Agenda <ul><li>Getting buy in for social media – an introduction </li></ul><ul><li>Setting objectives </li></ul><ul><li>Planning your conversations </li></ul><ul><li>Wrap up and winners to the podium </li></ul>
  7. 7. Some facts This is the communications revolution
  8. 8. This is what the Internet is all about And always has been along with open source Social media is a new term but it underpins what the Internet is TBL's original browser Gartner position on micro-blogging, micro-blogging is just one bit of social networking
  9. 9. Presenting your objectives A picture here
  10. 10. Why is it so hard? We are used to broadcast, this is narrowcast We are used to push, this is pull
  11. 11. The last generation to ever need to learn to use the internet
  12. 12. These people expect a conversation
  13. 13. Why Government might find it hard? Being over protective &quot;what do we do if people say bad things about us?&quot; ... well - possibly you listen to the issue they have and respond to them? Over complication Procurement policies
  14. 14. Why Government might find it hard? <ul><li>Lack of passion and belief from the top </li></ul><ul><li>Inability/reluctance to get stuck into genuine debate </li></ul><ul><li>Resource </li></ul><ul><li>Intent </li></ul><ul><li>Honesty </li></ul>
  15. 15. You have to live it Often those in management don’t use social media tools Very often those same managers ban social media tools internally Like the web in 1999, the enthusiasts currently rule
  16. 16. To get buy in Set clear and achievable objectives Align objectives to organisational goals Set expectations – time, cost and results Have a plan – but make sure it’s flexible Use the right language Don’t try to rule the world on day one – start small
  17. 17. Objectives need to be SMART <ul><li>Specific </li></ul><ul><li>Measurable </li></ul><ul><li>Agreed </li></ul><ul><li>Realistic </li></ul><ul><li>Time bound </li></ul>
  18. 18. Creating your objectives
  19. 19. Part Two… Plan how you are going to measure against your objectives Don’t forget to do a benchmark before starting your campaign Use net promoter and survey monkey
  20. 20. Creating a campaign Now let’s create a social media campaign and what you need from the organisation to make it a success What we don’t want is this
  21. 21. Here’s a campaign I created earlier… Well yesterday actually.. Here’s my new twitter account Let’s also set up a blog This is great for measurement
  22. 22. Create your campaign Remember – Keep it simple! “ Any darn fool can make something complex; it takes a genius to make something simple ”
  23. 23. Congratulations 
  24. 24. So in summary It’s not easy but it is worth it It’s fun It’s about conversations And it’s about clear measurable objectives
  25. 25. Margaret Manning, Reading Room [email_address]