Finding and editing images to illustrate your content

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Bryony Taylor, Social Media Consultant and Trainer at Reach Further delivered this presentation at the quarterly social media briefing 'Don't blink' on 26th June 2012.

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Finding and editing images to illustrate your content

  1. 1. Finding and editing images to illustrate your contentBryony Taylor, Social Media Consultant and TrainerReach Further Don’t Blink briefing 26 June 2012 ©Reach Further 2012 www.reachfurther.com
  2. 2. Why?Images are becoming everything:- popularity of Pinterest- Facebook edgerank algorithm means photos ‘float to the top’ of your news feed- Even twitter profiles feature recently shared images- They drive click-throughs! ©Reach Further 2012 www.reachfurther.com
  3. 3. So?Here are 5 tips for finding, editing and using imagesin your social media ©Reach Further 2012 www.reachfurther.com
  4. 4. 1. Use a royalty free image siteto find great imagesSites we use are:http://sxc.huhttp://flickr.com – do anadvanced search forCreative Commonscontent ALWAYS check the license and follow the usage guidelines ©Reach Further 2012 www.reachfurther.com
  5. 5. 2. Think laterally For example, if your postabout what can is about connectingillustrate your people – do a quickcontent brainstorm for ideas eg. A paper chain, holding hands, a chain with links, etc. and search for images based on that idea. An abstract image can draw a person in to read the article. ©Reach Further 2012 www.reachfurther.com
  6. 6. 3. Take a photo with your camera phone or iPad• I used iPad app skitch to create this image with writing on it• You can also create great images to share on social media using the Instagram app ©Reach Further 2012 www.reachfurther.com
  7. 7. 4. Edit your image and add text –personalise your picture Provided you have permission to modify your picture use a free photo editing software like: http://picmonkey.com Or http://picasa.google.co.uk/ ©Reach Further 2012 www.reachfurther.com
  8. 8. 5. SHARE your image on all your channelsEg. write a blog post, add your image to it. Share theimage on Pinterest, Facebook and Twitter and thiswill drive traffic back to your blog! ©Reach Further 2012 www.reachfurther.com
  9. 9. Find out more, I’m happy to chat! 0113 278 1800 bryony@reachfurther.com @vahva ©Reach Further 2012 www.reachfurther.com

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