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FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings

by on Nov 09, 2009

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How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.

How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.

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http://www.mobileinc.co.uk 55
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  • 3MUKPLC 3M UK at 3M UK I love the way you’ve put these numbers and stats together in an easy to read format, it works really well. We’re currently running a competition at the moment to win a 3M PocketProjector MP180. To enter, simply tag your presentation with ‘3MBeautiful’. Check our page for more details... and don’t forget to follow us to find out if you get shortlisted! 3 years ago
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  • jacksm jacksm too good! 3 years ago
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  • matthewjpeterson matthewjpeterson Great stuff. And thanks very much for sharing this with so many of us.
    Only one mis-step: anyone who declares the 30' TVC is dead is in denial. This presentation is months old and today everyone is talking about Old Spice - in whose amazing campaign a TVC plays/-ed a key (if not 'the' key) role. People don't care what form communication, interaction, or experience takes. It just has to have value to them. That includes the sheer entertainment value of a funny (and highly relevant) 'old-fashioned' TV spot, whether it is seen more on YouTube or on the television.
    That said - this is still some of the most well-substantiated (US market) argumentation for brand experiences and leveraging the digital space.
    3 years ago
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  • yanicoco Join the Dots at Join the Dots up to date figure 3 years ago
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  • prasswerk Tommy Prastowo, General Manager of a Digital Agency at Bubu Kreasi Perdana, PT great presentation 4 years ago
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  • boeycy Chern-Yue Boey, Founder & Managing Director at THREE60 Inc Pte Ltd great stuffs! 4 years ago
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  • iamkokoro Chris Bitti at Digital Brands Group Well done Guys, Makes a lot of sense. It also gives us a different perspective now. 4 years ago
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  • JohnP1970 JohnP1970 Cool.Just faved it.


    www.canonelphcamera.com
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    4 years ago
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  • guesta6ba99e Karin Tanger I love that line: from Fan Culture to Brand Culture. Definetely describes a new way of thinking...

    Karin Tanger
    4 years ago
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  • Thien81 Thien Than interesting figures, what are the sources? And how are they compared to traditional media? 4 years ago
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FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings Presentation Transcript