How you can uncover $10,000-$1,000,000 or more in new found sales from your business in the next 60-90 days! Marketing and...
Small business administration study <ul><li>60% of all new businesses fail within the first six years of operation. </li><...
Two reasons why businesses fail <ul><li>Failure to understand the market for the business’s product or service. </li></ul>...
Two reasons why businesses fail <ul><li>Failure to understand the market for the business’s product or service. </li></ul>...
How should your marketing and  selling be different today? <ul><li>Asset marketing </li></ul><ul><ul><li>Discovering hidde...
How should your marketing and  selling be different today? <ul><li>Asset marketing </li></ul><ul><ul><li>Discovering hidde...
How should your marketing and  selling be different today? <ul><li>Asset marketing </li></ul><ul><ul><li>Discovering hidde...
How should your marketing and  selling be different today? <ul><li>Asset marketing </li></ul><ul><ul><li>Discovering hidde...
How should your marketing and  selling be different today? <ul><li>Asset marketing </li></ul><ul><ul><li>Discovering hidde...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></u...
Optimizing and leveraging “ Getting the maximum return, for the least amount of expense, for the longest duration of time ...
Many companies will not survive the challenges of marketing because they are only using one or two pillars. 7 Advertising ...
“ In order for any business to work, it must become a   system ,  so that the business works   exactly   the same way ever...
<ul><li>More prospects </li></ul>Three ways to exponential growth 9
<ul><li>More prospects </li></ul><ul><li>Increase conversion rate of prospects to customers </li></ul>Three ways to expone...
<ul><li>More prospects </li></ul><ul><li>Increase conversion rate of prospects to customers </li></ul><ul><li>Increase in ...
Three ways to exponential growth Growth objective 20% Small improvements in each area will  give you dramatic growth overa...
Three ways to exponential growth Growth objective 20% Small improvements in each area will  give you dramatic growth overa...
Three ways to exponential growth Growth objective 20% Small improvements in each area will  give you dramatic growth overa...
Three ways to exponential growth Growth objective 20% Small improvements in each area will  give you dramatic growth overa...
Three ways to exponential growth Growth objective 20% Small improvements in each area will  give you dramatic growth overa...
Three ways to exponential growth Growth objective 20% Small improvements in each area will  give you dramatic growth overa...
Performance is maximized only when all marketing assets are leveraged in a multi-pillar system, growing the business all 3...
No better investment in your business than marketing “ Marketing and innovation make money, everything else is a cost.” Pe...
<ul><li>Retail Store </li></ul><ul><ul><li>$2,000 investment </li></ul></ul><ul><ul><li>$250,000 sales increase in 1 st  y...
<ul><li>Retail Store </li></ul><ul><ul><li>$2,000 investment </li></ul></ul><ul><ul><li>$250,000 sales increase in 1 st  y...
<ul><li>Retail Store </li></ul><ul><ul><li>$2,000 investment </li></ul></ul><ul><ul><li>$250,000 sales increase in 1 st  y...
<ul><li>Retail Store </li></ul><ul><ul><li>$2,000 investment </li></ul></ul><ul><ul><li>$250,000 sales increase in 1 st  y...
<ul><li>U.S.P. / E.V.P. </li></ul>14 Marketing multi-pillar system
<ul><li>U.S.P. / E.V.P. </li></ul><ul><li>Exponential marketing </li></ul>14 Marketing multi-pillar system
<ul><li>U.S.P. / E.V.P. </li></ul><ul><li>Exponential marketing </li></ul><ul><li>Relationship marketing - Optimize custom...
<ul><li>U.S.P. / E.V.P. </li></ul><ul><li>Exponential marketing </li></ul><ul><li>Relationship marketing - Optimize custom...
<ul><li>U.S.P. / E.V.P. </li></ul><ul><li>Exponential marketing </li></ul><ul><li>Relationship marketing - Optimize custom...
<ul><li>U.S.P. / E.V.P. </li></ul><ul><li>Exponential marketing </li></ul><ul><li>Relationship marketing - Optimize custom...
<ul><li>U.S.P. / E.V.P. </li></ul><ul><li>Exponential marketing </li></ul><ul><li>Relationship marketing - Optimize custom...
<ul><li>U.S.P. / E.V.P. </li></ul><ul><li>Exponential marketing </li></ul><ul><li>Relationship marketing - Optimize custom...
Unique Selling Proposition Extra Value Proposition  (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout   Pillar #1 15
Unique Selling Proposition Extra Value Proposition  (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout   Pillar #1 T...
Unique Selling Proposition Extra Value Proposition  (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout   Pillar #1 T...
Unique Selling Proposition Extra Value Proposition  (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout   Pillar #1 T...
Unique Selling Proposition Extra Value Proposition  (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout   Pillar #1 T...
Unique Selling Proposition Extra Value Proposition  (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout   Pillar #1 T...
Optimizing current marketing for exponential sales 16 Pillar #2
Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 16 Pillar #2
Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 2. Consistently w...
Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 2. Consistently w...
Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 2. Consistently w...
Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 2. Consistently w...
Optimizing customer base “Customer relationship marketing” 17 Pillar #3 Set-up a system for capturing and segmenting the d...
Optimizing customer base “Customer relationship marketing” Past   A. Re-capture 17 Pillar #3 Set-up a system for capturing...
Optimizing customer base “Customer relationship marketing” Past   A. Re-capture Present   A. Retain   B. Work the back-end...
Optimizing customer base “Customer relationship marketing” Past   A. Re-capture Present   A. Retain   B. Work the back-end...
Strategic alliance marketing 18 Pillar #4
Strategic alliance marketing 1. Your own client base 18 Pillar #4
Strategic alliance marketing 1. Your own client base A. Seek an endorsement 18 Pillar #4
Strategic alliance marketing 1. Your own client base A. Seek an endorsement 2. Complimentary businesses outside your clien...
Strategic alliance marketing 1. Your own client base A. Seek an endorsement 2. Complimentary businesses outside your clien...
Strategic alliance marketing 1. Your own client base A. Seek an endorsement 2. Complimentary businesses outside your clien...
Custom advertising web and E-commerce 19 Pillar #5
Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximiz...
Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximiz...
Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximiz...
Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximiz...
Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximiz...
Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximiz...
Community relations marketing 20 Pillar #6
Community relations marketing 1. Community marketing is image marketing and results marketing 20 Pillar #6
Community relations marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations yo...
Community relations marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations yo...
Community relations marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations yo...
Direct or “one-to-one” marketing 21 Pillar #7
Direct or “one-to-one” marketing 1. Types of direct marketing 21 Pillar #7
Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail 21 Pillar #7
Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Telemarketing 21 Pillar #7
Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Telemarketing - Displays 21 Pillar #7
Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Telemarketing - Displays - Salespeople 21 Pi...
Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Telemarketing - Displays - Salespeople - Web...
Direct or “one-to-one” marketing 1. Types of direct marketing 2. Make all tools direct response oriented - Direct mail - T...
Direct or “one-to-one” marketing 1. Types of direct marketing 2. Make all tools direct response oriented - Direct mail - T...
Direct or “one-to-one” marketing 1. Types of direct marketing 2. Make all tools direct response oriented - Direct mail - T...
Direct or “one-to-one” marketing 1. Types of direct marketing 2. Make all tools direct response oriented - Direct mail - T...
“ Word of mouth” marketing 22 Pillar #8
23 How we work with you “ A coach is someone who makes you do what you don’t want to do so you can be who you want to be.”...
<ul><li>Customized marketing system </li></ul>24 Marketing game plan
<ul><li>Customized marketing system </li></ul><ul><li>Customized marketing system and implementation </li></ul>24 Marketin...
<ul><li>Customized marketing system </li></ul><ul><li>Customized marketing system and implementation </li></ul><ul><li>Fas...
<ul><li>Customized marketing system </li></ul><ul><li>Customized marketing system and implementation </li></ul><ul><li>Fas...
A successful company’s marketing is systematized through multiple marketing pillars, leveraging & optimizing marketing ass...
26 A successful company’s marketing is systematized through multiple marketing pillars, leveraging & optimizing marketing ...
<ul><li>For more information: </li></ul><ul><li>To get your consultation before its too late, </li></ul><ul><li>Simply cal...
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Globaljet Systems & Business Solutions - We make your business work, not you. Double Your Profits in 90 Days!

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Globaljet Gearbox 3.0 Double Your Bottom Line Profits in 90 Days

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Globaljet Systems & Business Solutions - We make your business work, not you. Double Your Profits in 90 Days!

  1. 1. How you can uncover $10,000-$1,000,000 or more in new found sales from your business in the next 60-90 days! Marketing and Selling
  2. 2. Small business administration study <ul><li>60% of all new businesses fail within the first six years of operation. </li></ul><ul><li>Dun and Bradstreet estimates 82% will go under by their 10th anniversary. </li></ul>
  3. 3. Two reasons why businesses fail <ul><li>Failure to understand the market for the business’s product or service. </li></ul><ul><li>“ One of the biggest problems with small-business owners is that they have a great idea about going into business, but they don’t have a clue about the amount of work it will take to get their product or service to their clients.” Moe Mowry - Business Development Officer Small Business Administration </li></ul>
  4. 4. Two reasons why businesses fail <ul><li>Failure to understand the market for the business’s product or service. </li></ul><ul><li>“ One of the biggest problems with small-business owners is that they have a great idea about going into business, but they don’t have a clue about the amount of work it will take to get their product or service to their clients.” Moe Mowry - Business Development Officer Small Business Administration </li></ul><ul><li>Inadequate capitalization </li></ul>3
  5. 5. How should your marketing and selling be different today? <ul><li>Asset marketing </li></ul><ul><ul><li>Discovering hidden assets </li></ul></ul><ul><ul><li>Optimization </li></ul></ul><ul><ul><li>Leverage </li></ul></ul>4
  6. 6. How should your marketing and selling be different today? <ul><li>Asset marketing </li></ul><ul><ul><li>Discovering hidden assets </li></ul></ul><ul><ul><li>Optimization </li></ul></ul><ul><ul><li>Leverage </li></ul></ul><ul><li>Multi-pillar marketing </li></ul>4
  7. 7. How should your marketing and selling be different today? <ul><li>Asset marketing </li></ul><ul><ul><li>Discovering hidden assets </li></ul></ul><ul><ul><li>Optimization </li></ul></ul><ul><ul><li>Leverage </li></ul></ul><ul><li>Multi-pillar marketing </li></ul><ul><li>Systemization of your marketing process </li></ul>4
  8. 8. How should your marketing and selling be different today? <ul><li>Asset marketing </li></ul><ul><ul><li>Discovering hidden assets </li></ul></ul><ul><ul><li>Optimization </li></ul></ul><ul><ul><li>Leverage </li></ul></ul><ul><li>Multi-pillar marketing </li></ul><ul><li>Systemization of your marketing process </li></ul><ul><li>Three ways to exponential growth </li></ul>4
  9. 9. How should your marketing and selling be different today? <ul><li>Asset marketing </li></ul><ul><ul><li>Discovering hidden assets </li></ul></ul><ul><ul><li>Optimization </li></ul></ul><ul><ul><li>Leverage </li></ul></ul><ul><li>Multi-pillar marketing </li></ul><ul><li>Systemization of your marketing process </li></ul><ul><li>Three ways to exponential growth </li></ul><ul><li>Performance based </li></ul>4
  10. 10. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul>5
  11. 11. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul><ul><li>Owner expertise </li></ul>5
  12. 12. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul><ul><li>Owner expertise </li></ul><ul><li>Staff expertise </li></ul>5
  13. 13. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul><ul><li>Owner expertise </li></ul><ul><li>Staff expertise </li></ul><ul><li>Under-promoted U.S.P. </li></ul>5
  14. 14. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul><ul><li>Owner expertise </li></ul><ul><li>Staff expertise </li></ul><ul><li>Under-promoted U.S.P. </li></ul><ul><li>Unique product or service or delivery </li></ul>5
  15. 15. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul><ul><li>Owner expertise </li></ul><ul><li>Staff expertise </li></ul><ul><li>Under-promoted U.S.P. </li></ul><ul><li>Unique product or service or delivery </li></ul><ul><li>Sub-par sales performance </li></ul>5
  16. 16. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul><ul><li>Owner expertise </li></ul><ul><li>Staff expertise </li></ul><ul><li>Under-promoted U.S.P. </li></ul><ul><li>Unique product or service or delivery </li></ul><ul><li>Sub-par sales performance </li></ul><ul><li>Relationships with other businesses </li></ul>5
  17. 17. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul><ul><li>Owner expertise </li></ul><ul><li>Staff expertise </li></ul><ul><li>Under-promoted U.S.P. </li></ul><ul><li>Unique product or service or delivery </li></ul><ul><li>Sub-par sales performance </li></ul><ul><li>Relationships with other businesses </li></ul><ul><li>Location </li></ul>5
  18. 18. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul><ul><li>Owner expertise </li></ul><ul><li>Staff expertise </li></ul><ul><li>Under-promoted U.S.P. </li></ul><ul><li>Unique product or service or delivery </li></ul><ul><li>Sub-par sales performance </li></ul><ul><li>Relationships with other businesses </li></ul><ul><li>Location </li></ul><ul><li>Reputation </li></ul>5
  19. 19. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul><ul><li>Owner expertise </li></ul><ul><li>Staff expertise </li></ul><ul><li>Under-promoted U.S.P. </li></ul><ul><li>Unique product or service or delivery </li></ul><ul><li>Sub-par sales performance </li></ul><ul><li>Relationships with other businesses </li></ul><ul><li>Location </li></ul><ul><li>Reputation </li></ul><ul><li>Current sales / marketing process </li></ul>5
  20. 20. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul><ul><li>Owner expertise </li></ul><ul><li>Staff expertise </li></ul><ul><li>Under-promoted U.S.P. </li></ul><ul><li>Unique product or service or delivery </li></ul><ul><li>Sub-par sales performance </li></ul><ul><li>Relationships with other businesses </li></ul><ul><li>Location </li></ul><ul><li>Reputation </li></ul><ul><li>Current sales / marketing process </li></ul><ul><li>Current customers / clients </li></ul>5
  21. 21. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul><ul><li>Owner expertise </li></ul><ul><li>Staff expertise </li></ul><ul><li>Under-promoted U.S.P. </li></ul><ul><li>Unique product or service or delivery </li></ul><ul><li>Sub-par sales performance </li></ul><ul><li>Relationships with other businesses </li></ul><ul><li>Location </li></ul><ul><li>Reputation </li></ul><ul><li>Current sales / marketing process </li></ul><ul><li>Current customers / clients </li></ul><ul><li>Prospective customers / jobs </li></ul>5
  22. 22. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul><ul><li>Owner expertise </li></ul><ul><li>Staff expertise </li></ul><ul><li>Under-promoted U.S.P. </li></ul><ul><li>Unique product or service or delivery </li></ul><ul><li>Sub-par sales performance </li></ul><ul><li>Relationships with other businesses </li></ul><ul><li>Location </li></ul><ul><li>Reputation </li></ul><ul><li>Current sales / marketing process </li></ul><ul><li>Current customers / clients </li></ul><ul><li>Prospective customers / jobs </li></ul><ul><li>Up-selling and packaging opportunities </li></ul>5
  23. 23. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul><ul><li>Owner expertise </li></ul><ul><li>Staff expertise </li></ul><ul><li>Under-promoted U.S.P. </li></ul><ul><li>Unique product or service or delivery </li></ul><ul><li>Sub-par sales performance </li></ul><ul><li>Relationships with other businesses </li></ul><ul><li>Location </li></ul><ul><li>Reputation </li></ul><ul><li>Current sales / marketing process </li></ul><ul><li>Current customers / clients </li></ul><ul><li>Prospective customers / jobs </li></ul><ul><li>Up-selling and packaging opportunities </li></ul><ul><li>Average client value </li></ul>5
  24. 24. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets <ul><li>Past customers / clients </li></ul><ul><li>Owner expertise </li></ul><ul><li>Staff expertise </li></ul><ul><li>Under-promoted U.S.P. </li></ul><ul><li>Unique product or service or delivery </li></ul><ul><li>Sub-par sales performance </li></ul><ul><li>Relationships with other businesses </li></ul><ul><li>Location </li></ul><ul><li>Reputation </li></ul><ul><li>Current sales / marketing process </li></ul><ul><li>Current customers / clients </li></ul><ul><li>Prospective customers / jobs </li></ul><ul><li>Up-selling and packaging opportunities </li></ul><ul><li>Average client value </li></ul><ul><li>Community relationships </li></ul>5
  25. 25. Optimizing and leveraging “ Getting the maximum return, for the least amount of expense, for the longest duration of time … on everything you are currently doing now, have done in the past … and will do in the future.” 6
  26. 26. Many companies will not survive the challenges of marketing because they are only using one or two pillars. 7 Advertising Sales Staff
  27. 27. “ In order for any business to work, it must become a system , so that the business works exactly the same way every time, down to the very last detail.” Michael Gerber-Consultant Author, The “E” Myth 8
  28. 28. <ul><li>More prospects </li></ul>Three ways to exponential growth 9
  29. 29. <ul><li>More prospects </li></ul><ul><li>Increase conversion rate of prospects to customers </li></ul>Three ways to exponential growth 9
  30. 30. <ul><li>More prospects </li></ul><ul><li>Increase conversion rate of prospects to customers </li></ul><ul><li>Increase in the value of customer </li></ul><ul><ul><li>Increase in the average transaction value </li></ul></ul><ul><ul><li>Increase in the number of transactions </li></ul></ul>Three ways to exponential growth 9
  31. 31. Three ways to exponential growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10
  32. 32. Three ways to exponential growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10
  33. 33. Three ways to exponential growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10
  34. 34. Three ways to exponential growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10
  35. 35. Three ways to exponential growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10
  36. 36. Three ways to exponential growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10
  37. 37. Performance is maximized only when all marketing assets are leveraged in a multi-pillar system, growing the business all 3 ways. Performance based marketing 11
  38. 38. No better investment in your business than marketing “ Marketing and innovation make money, everything else is a cost.” Peter Drucker Management Consultant 12 Performance based marketing
  39. 39. <ul><li>Retail Store </li></ul><ul><ul><li>$2,000 investment </li></ul></ul><ul><ul><li>$250,000 sales increase in 1 st year </li></ul></ul><ul><ul><li>Annual ROI – 5,000% 2 </li></ul></ul>13 Performance success stories 1 2 Assuming 40% Gross Margin 1 Utilized all 3 ways to grow the business, optimized and leverages all assets, implemented multi-pillar system
  40. 40. <ul><li>Retail Store </li></ul><ul><ul><li>$2,000 investment </li></ul></ul><ul><ul><li>$250,000 sales increase in 1 st year </li></ul></ul><ul><ul><li>Annual ROI – 5,000% 2 </li></ul></ul><ul><li>Professional </li></ul><ul><ul><li>$3000 investment </li></ul></ul><ul><ul><li>$62,500 sales increase in 90 days </li></ul></ul><ul><ul><li>Annual ROI – 3,333% 2 </li></ul></ul>13 Performance success stories 1 2 Assuming 40% Gross Margin 1 Utilized all 3 ways to grow the business, optimized and leverages all assets, implemented multi-pillar system
  41. 41. <ul><li>Retail Store </li></ul><ul><ul><li>$2,000 investment </li></ul></ul><ul><ul><li>$250,000 sales increase in 1 st year </li></ul></ul><ul><ul><li>Annual ROI – 5,000% 2 </li></ul></ul><ul><li>Professional </li></ul><ul><ul><li>$3000 investment </li></ul></ul><ul><ul><li>$62,500 sales increase in 90 days </li></ul></ul><ul><ul><li>Annual ROI – 3,333% 2 </li></ul></ul><ul><li>Service Company </li></ul><ul><ul><li>$48,000 investment </li></ul></ul><ul><ul><li>$30,000,000 sales increase over 2 years </li></ul></ul><ul><ul><li>Annual ROI – 12,500% 2 </li></ul></ul>13 Performance success stories 1 2 Assuming 40% Gross Margin 1 Utilized all 3 ways to grow the business, optimized and leverages all assets, implemented multi-pillar system
  42. 42. <ul><li>Retail Store </li></ul><ul><ul><li>$2,000 investment </li></ul></ul><ul><ul><li>$250,000 sales increase in 1 st year </li></ul></ul><ul><ul><li>Annual ROI – 5,000% 2 </li></ul></ul><ul><li>Professional </li></ul><ul><ul><li>$3000 investment </li></ul></ul><ul><ul><li>$62,500 sales increase in 90 days </li></ul></ul><ul><ul><li>Annual ROI – 3,333% 2 </li></ul></ul><ul><li>Service Company </li></ul><ul><ul><li>$48,000 investment </li></ul></ul><ul><ul><li>$30,000,000 sales increase over 2 years </li></ul></ul><ul><ul><li>Annual ROI – 12,500% 2 </li></ul></ul><ul><li>Manufacturing Company </li></ul><ul><ul><li>$12,000 investment </li></ul></ul><ul><ul><li>$550,000 sales increase in 1 st year </li></ul></ul><ul><ul><li>Annual ROI – 1,833% 2 </li></ul></ul>13 Performance success stories 1 2 Assuming 40% Gross Margin 1 Utilized all 3 ways to grow the business, optimized and leverages all assets, implemented multi-pillar system
  43. 43. <ul><li>U.S.P. / E.V.P. </li></ul>14 Marketing multi-pillar system
  44. 44. <ul><li>U.S.P. / E.V.P. </li></ul><ul><li>Exponential marketing </li></ul>14 Marketing multi-pillar system
  45. 45. <ul><li>U.S.P. / E.V.P. </li></ul><ul><li>Exponential marketing </li></ul><ul><li>Relationship marketing - Optimize customer database </li></ul>14 Marketing multi-pillar system
  46. 46. <ul><li>U.S.P. / E.V.P. </li></ul><ul><li>Exponential marketing </li></ul><ul><li>Relationship marketing - Optimize customer database </li></ul><ul><li>Strategic alliance marketing </li></ul>14 Marketing multi-pillar system
  47. 47. <ul><li>U.S.P. / E.V.P. </li></ul><ul><li>Exponential marketing </li></ul><ul><li>Relationship marketing - Optimize customer database </li></ul><ul><li>Strategic alliance marketing </li></ul><ul><li>Custom advertising - Web optimize the media </li></ul>14 Marketing multi-pillar system
  48. 48. <ul><li>U.S.P. / E.V.P. </li></ul><ul><li>Exponential marketing </li></ul><ul><li>Relationship marketing - Optimize customer database </li></ul><ul><li>Strategic alliance marketing </li></ul><ul><li>Custom advertising - Web optimize the media </li></ul><ul><li>Community relations marketing </li></ul>14 Marketing multi-pillar system
  49. 49. <ul><li>U.S.P. / E.V.P. </li></ul><ul><li>Exponential marketing </li></ul><ul><li>Relationship marketing - Optimize customer database </li></ul><ul><li>Strategic alliance marketing </li></ul><ul><li>Custom advertising - Web optimize the media </li></ul><ul><li>Community relations marketing </li></ul><ul><li>“ One to one” direct marketing </li></ul>14 Marketing multi-pillar system
  50. 50. <ul><li>U.S.P. / E.V.P. </li></ul><ul><li>Exponential marketing </li></ul><ul><li>Relationship marketing - Optimize customer database </li></ul><ul><li>Strategic alliance marketing </li></ul><ul><li>Custom advertising - Web optimize the media </li></ul><ul><li>Community relations marketing </li></ul><ul><li>“ One to one” direct marketing </li></ul><ul><li>Word of mouth referral </li></ul>14 Marketing multi-pillar system
  51. 51. Unique Selling Proposition Extra Value Proposition (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout Pillar #1 15
  52. 52. Unique Selling Proposition Extra Value Proposition (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout Pillar #1 Two Questions You Need To Answer 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they? 15
  53. 53. Unique Selling Proposition Extra Value Proposition (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout Pillar #1 Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P. 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they? 15
  54. 54. Unique Selling Proposition Extra Value Proposition (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout Pillar #1 Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P. 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they? 1. Price leadership 15
  55. 55. Unique Selling Proposition Extra Value Proposition (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout Pillar #1 Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P. 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they? 1. Price leadership 2. Differentiation 15
  56. 56. Unique Selling Proposition Extra Value Proposition (U.S.P. / E. V. P.) “Differentiate or Die” by Jack Trout Pillar #1 Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P. 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they? 1. Price leadership 2. Differentiation 3. Target / Niche Price leadership Differentiation 15
  57. 57. Optimizing current marketing for exponential sales 16 Pillar #2
  58. 58. Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 16 Pillar #2
  59. 59. Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 2. Consistently work at increasing the conversion rate 16 Pillar #2
  60. 60. Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 2. Consistently work at increasing the conversion rate A. Sales training B. Follow-up systems 16 Pillar #2
  61. 61. Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 2. Consistently work at increasing the conversion rate A. Sales training B. Follow-up systems 3. Always work at increasing the average client value 16 Pillar #2
  62. 62. Optimizing current marketing for exponential sales 1. Integrate the USP / EVP into all marketing efforts 2. Consistently work at increasing the conversion rate A. Sales training B. Follow-up systems 3. Always work at increasing the average client value A. Higher average transaction value B. Increase number of transactions 16 Pillar #2
  63. 63. Optimizing customer base “Customer relationship marketing” 17 Pillar #3 Set-up a system for capturing and segmenting the different types of clients
  64. 64. Optimizing customer base “Customer relationship marketing” Past A. Re-capture 17 Pillar #3 Set-up a system for capturing and segmenting the different types of clients
  65. 65. Optimizing customer base “Customer relationship marketing” Past A. Re-capture Present A. Retain B. Work the back-end 17 Pillar #3 Set-up a system for capturing and segmenting the different types of clients
  66. 66. Optimizing customer base “Customer relationship marketing” Past A. Re-capture Present A. Retain B. Work the back-end 17 Pillar #3 Set-up a system for capturing and segmenting the different types of clients Prospective A. Follow-up B. Educate C. Close again
  67. 67. Strategic alliance marketing 18 Pillar #4
  68. 68. Strategic alliance marketing 1. Your own client base 18 Pillar #4
  69. 69. Strategic alliance marketing 1. Your own client base A. Seek an endorsement 18 Pillar #4
  70. 70. Strategic alliance marketing 1. Your own client base A. Seek an endorsement 2. Complimentary businesses outside your client base 18 Pillar #4
  71. 71. Strategic alliance marketing 1. Your own client base A. Seek an endorsement 2. Complimentary businesses outside your client base A. Cross-sell other services 18 Pillar #4
  72. 72. Strategic alliance marketing 1. Your own client base A. Seek an endorsement 2. Complimentary businesses outside your client base A. Cross-sell other services B. Work their client base 18 Pillar #4
  73. 73. Custom advertising web and E-commerce 19 Pillar #5
  74. 74. Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 19 Pillar #5
  75. 75. Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 19 Pillar #5
  76. 76. Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media 19 Pillar #5
  77. 77. Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media 3. Use each member of the media for its strength 19 Pillar #5
  78. 78. Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media 3. Use each member of the media for its strength 4. Three elements will determine success. You must maximize all three: A. Who does it reach B. How often does it reach them - frequency C. What is the message? 19 Pillar #5
  79. 79. Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media 3. Use each member of the media for its strength 4. Three elements will determine success. You must maximize all three: A. Who does it reach B. How often does it reach them - frequency C. What is the message? 5. Test against the control measure in terms of profitability. If it is profitable do it some more. 19 Pillar #5
  80. 80. Community relations marketing 20 Pillar #6
  81. 81. Community relations marketing 1. Community marketing is image marketing and results marketing 20 Pillar #6
  82. 82. Community relations marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations you provide to groups and associations 20 Pillar #6
  83. 83. Community relations marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations you provide to groups and associations 3. Educate 20 Pillar #6
  84. 84. Community relations marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations you provide to groups and associations 3. Educate 4. Press releases 20 Pillar #6
  85. 85. Direct or “one-to-one” marketing 21 Pillar #7
  86. 86. Direct or “one-to-one” marketing 1. Types of direct marketing 21 Pillar #7
  87. 87. Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail 21 Pillar #7
  88. 88. Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Telemarketing 21 Pillar #7
  89. 89. Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Telemarketing - Displays 21 Pillar #7
  90. 90. Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Telemarketing - Displays - Salespeople 21 Pillar #7
  91. 91. Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Telemarketing - Displays - Salespeople - Web / E-commerce 21 Pillar #7
  92. 92. Direct or “one-to-one” marketing 1. Types of direct marketing 2. Make all tools direct response oriented - Direct mail - Telemarketing - Displays - Salespeople - Web / E-commerce 21 Pillar #7
  93. 93. Direct or “one-to-one” marketing 1. Types of direct marketing 2. Make all tools direct response oriented - Direct mail - Telemarketing - Displays - Salespeople - Web / E-commerce Every direct marketing effort needs to do the same thing you would do in person 21 Pillar #7
  94. 94. Direct or “one-to-one” marketing 1. Types of direct marketing 2. Make all tools direct response oriented - Direct mail - Telemarketing - Displays - Salespeople - Web / E-commerce Every direct marketing effort needs to do the same thing you would do in person Have a reply mechanism 21 Pillar #7
  95. 95. Direct or “one-to-one” marketing 1. Types of direct marketing 2. Make all tools direct response oriented - Direct mail - Telemarketing - Displays - Salespeople - Web / E-commerce Every direct marketing effort needs to do the same thing you would do in person Have a reply mechanism Test-test-test 21 Pillar #7
  96. 96. “ Word of mouth” marketing 22 Pillar #8
  97. 97. 23 How we work with you “ A coach is someone who makes you do what you don’t want to do so you can be who you want to be.” Tom Landry, former Dallas Cowboys Coach
  98. 98. <ul><li>Customized marketing system </li></ul>24 Marketing game plan
  99. 99. <ul><li>Customized marketing system </li></ul><ul><li>Customized marketing system and implementation </li></ul>24 Marketing game plan
  100. 100. <ul><li>Customized marketing system </li></ul><ul><li>Customized marketing system and implementation </li></ul><ul><li>Fast start </li></ul>24 Marketing game plan
  101. 101. <ul><li>Customized marketing system </li></ul><ul><li>Customized marketing system and implementation </li></ul><ul><li>Fast start </li></ul>24 Marketing game plan Complimentary consultation to evaluate your ability to compete
  102. 102. A successful company’s marketing is systematized through multiple marketing pillars, leveraging & optimizing marketing assets, growing their business all 3 ways 2. Exponential marketing 7. “One to one” direct marketing 6. Community relations marketing 5. Custom advertising - Web optimize the media 4. Strategic alliance marketing 3. Relationship marketing - Optimize customer base 1. U.S.P. / E.V.P. 8. Word of mouth referral 25 Word of Mouth Referral “ One to One” Marketing Community Relations Marketing Optimize the Media Strategic Alliance Marketing Relationship Marketing Sales Staff Advertising Asset Marketing $
  103. 103. 26 A successful company’s marketing is systematized through multiple marketing pillars, leveraging & optimizing marketing assets, growing their business all 3 ways 2. Exponential marketing 7. “One to one” direct marketing 6. Community relations marketing 5. Custom advertising - Web optimize the media 4. Strategic alliance marketing 3. Relationship marketing - Optimize customer base 1. U.S.P. / E.V.P. 8. Word of mouth referral Word of Mouth Referral “ One to One” Marketing Community Relations Marketing Optimize the Media Strategic Alliance Marketing Relationship Marketing Exponential Marketing U.S.P. / E.V.P. Asset Marketing $
  104. 104. <ul><li>For more information: </li></ul><ul><li>To get your consultation before its too late, </li></ul><ul><li>Simply call now +54 116262.1903 or send a mail to [email_address] with the words “$500 consultation” in the subject line </li></ul><ul><li>Raymond E Lee Carmichael </li></ul><ul><li>Globaljet Business Solutions – </li></ul><ul><li>Creative Marketing Consultant </li></ul><ul><li>2976 Juana Azurduy </li></ul><ul><li>Nuñez, Capital Federal </li></ul><ul><li>Buenos Aires 1429 </li></ul><ul><li>+54 11 6262.1903 </li></ul><ul><li>Thank You! </li></ul>

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