Word camp victoria 2010 raul pacheco vega - professional and personal blogging

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Word camp victoria 2010 raul pacheco vega - professional and personal blogging

  1. 1. Creating and Maintaining Personal and Professional Websites (using the same WordPress platform) Dr. Raul Pacheco-Vega http://www.raulpacheco.org (research) http://hummingbird604.com (personal/social media)
  2. 2. There is a main reason, I think, why you blog (and why I do) – to COMMUNICATE with others
  3. 3. This talk is about half-and-half... about the mechanics AND the content I will talk about how to use different strategies on different types of blogs (personal AND professional) and how to use WordPress functionalities to that end
  4. 4. The main tenet of my talk TELL A GOOD STORY
  5. 5. <ul><li>Personal </li></ul><ul><li>Your own voice </li></ul><ul><li>Focus on your existing AND potential readers </li></ul><ul><li>Content that is relevant </li></ul><ul><li>Professional </li></ul><ul><li>The voice of your professional life </li></ul><ul><li>Focus on your potential readers </li></ul><ul><li>Valuable content </li></ul>Be a great storyteller
  6. 6. What makes a great blog <ul><li>Being real </li></ul><ul><li>Being honest </li></ul><ul><li>Being trustworthy </li></ul><ul><li>Being transparent </li></ul><ul><li>Being clear, concise, punchy </li></ul>
  7. 7. Live Demos <ul><li>Let's go into WordPress so that I can show you live how to use each one. </li></ul><ul><li>Remember, most of what I'm going to show you is possible on a self-hosted install of WordPress (.org) </li></ul><ul><li>I will try show some stuff that can be done with WordPress.com, though. </li></ul>
  8. 8. List of live demos <ul><li>Re-theming your blog </li></ul><ul><ul><li>Using different themes for different types of blogs </li></ul></ul><ul><li>Upgrading and choosing plugins </li></ul><ul><ul><li>Deciding which plugins work for the kind of work you want to portray </li></ul></ul>
  9. 9. In conclusion <ul><li>Your WordPress blog is your home base. Everything should point out back at it. </li></ul><ul><li>Each blog should have a specific voice. Make sure that both voices are coherent and cohesive. </li></ul>
  10. 10. Thanks for listening! <ul><li>Raul Pacheco-Vega, PhD </li></ul><ul><ul><li>How to contact me: </li></ul></ul><ul><ul><ul><li>Via email </li></ul></ul></ul><ul><ul><ul><ul><li>[email_address] for social media matters </li></ul></ul></ul></ul><ul><ul><ul><ul><li>[email_address] for my enviro research </li></ul></ul></ul></ul><ul><ul><ul><li>Via contact form on my blogs </li></ul></ul></ul><ul><ul><ul><ul><li>http://hummingbird604.com social medial/personal </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://www.raulpacheco.org research </li></ul></ul></ul></ul><ul><ul><ul><li>Via Twitter </li></ul></ul></ul><ul><ul><ul><ul><li>http://www.twitter.com/hummingbird604 social media </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://www.twitter.com/raulpacheco research </li></ul></ul></ul></ul>

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