2. PROFILE
A highly talented and self-motivated Strategic Marketing Professional with over 10 years of
experience in Asia and Europe with the ability to function equally well along with the use of evolving
information communication technologies.
proven results in the ability of taking up challenges and delivering targets with the identification of
significant new opportunities for business expansion and growth in revenue with successful brand
development.
In-depth knowledge and a wider range of experience to draw upon working in the private as well as
government sector in the fields of direct and service marketing, media communications, e-marketing
technologies, promotional event management, tourism and hospitality industry, consumer food retail,
progressing through to a multi-faceted career in international marketing and communication in the
competitive private higher education industry in the United Kingdom, prior joining the German
architectural hardware technology firm in Sri Lanka.
3. PROFESSIONAL STRENGTHS
B2B and B2C marketing channel and business development
Strategic marketing initiatives to help achieve corporate objectives
Excellence in identifying, developing and maintaining market strategies to meet organisational
objectives
Market and competitive analysis through surveys and research
New product planning and product positioning
Branding including brand development, brand audits, brand education
Corporate Communications and Public Relations leading to enhance corporate image
Internal and external corporate communication catering to stakeholders
Capacity to develop and implement operational strategies for meeting challenging objectives
Local and global promotional and event management with experience in Colombo, Athens, Paris,
Rome, New Delhi etc
Online and offline customer relationship management and customer growth strategies
Integrated marketing communication management
Online and social media/digital marketing communication strategic development
Creative content writing for different communication applications
Sales training and outstanding leadership
Budgeting and appropriate handling of allocated funds
Leading and co-ordination of projects working with teams from different backgrounds
Project management across multiple time zones and multiple groups
5. 1. Organisor of Spice Art Workshop conducted with Chef Pubilis in line with
the First Spice Art Competition from the Sri Lanka Tourism Developing Authority –
Mount Lavinia Hotel 2009
7. 3. Event Coordinator - Bon Odori Japanese Summer Festival 2010 & 2011
Nihonbashi Pvt Ltd
8. 4. Event Organisor and Coordinator of the Inaugural Woodworking Forum in Sri Lanka –January 2014,
Hafele India Pvt Ltd
Rupavahini Business News coverage can be found on
https://www.youtube.com/watch?v=YdTZ3Q7_3_o&index=1&list=PLkz5
s7I_LzWG9Ko3ULONRrgJugthfrEkW
PR Partner : Ogilvy PR Sri Lanka
9. 5. “Liebherr “ wine cooler promotion event assistant - Anada Wine Festival Mumbai –
February 2014, Hafele India Pvt Ltd
10. 6. Event Organisor/Compeer/PR Coordinator of Hafele/Harris Retail Dealer Meet – June 2014 –
Hafele India Pvt Ltd
Venue : Ramada Colombo
11. 7. ‘Festool’ Promotion at Sri Lanka Wood Expo, 3rd-5th October 2014 – BMICH representing Hafele
India Pvt Ltd
12. 8. Event Planner & Co-ordinator of Wedding Reception of Rasangi - December 2014
Liberty Hall –
Ramada Colombo
13. 9. Event & PR Coordinator of the Kitchen & Design Training Workshop in
Colombo for OEM Partners with Mary Maksemos - April 2015, Hafele India Pvt Ltd
LMD partner spotlight interview with Mary can be found on the
below link;
https://www.youtube.com/watch?v=qejK9AJw8LA&index=1&list=PL
kz5s7I_LzWEpXHUJhHZkkcjJtSGVtXhN
14. 10. Event Organisor & Co-ordinator, Media & PR Co-ordinator of the Launch of Hafele Colombo
Design Centre – January 2016
Event Management Partner – Event Horizon
Art Tv Party Crashers coverage on the Launch can be found on
https://www.youtube.com/watch?v=KvwN7wK5NVc
15. 11. Event Organisor, Media & PR Co-ordinator Of The Ramadan Iftar Cooking
live kitchen activation – June 2016, Hafele India Pvt Ltd
Hafele Ramadan Live Cooking Activation on YouTube
https://www.youtube.com/watch?v=WKsWwHELyns&index=4&list=PLkz5s7I_LzWGSPC
sPskXNDPnEzcAchpTu
16. 12. Event Organisor, Media & PR Co-ordinator Of German Cooking live kitchen activation with the
IEA Colombo – September 2016, Hafele India Pvt Ltd
Hafele presents a German Affair with Dush Live Cooking Activation link;
https://www.youtube.com/watch?v=Aku9CQvgxWM&feature=youtu.be
17. 13. Event Organisor & PR co-ordinator of Hafele Charity Cookie baking event with the IEA,
3rd November 2016 – Hafele India Private Ltd
19. MEDIA & PR MANAGEMENT EXPERIENCES
1. Media Coordinating Assistant – World Spice Food Festival 2009
2. Media Coordinator for IBGL Launch – 2010
3. Media Releases & PR Management for Nihonbashi Pvt Ltd, January 2010- July 2011
4. Media Releases & PR Management for Hafele India Pvt Ltd, December 2013- February 2017
Work also include;
1. Press Release writing in English (translations in Sinhala & Tamil)
2. Media Co-ordination with local Print & Electronic Media for non-paid publications
3. Social Media Management
Media Partners of the IBGL Launch of
Ceylon Cinnamon with Green & Black
Tea 2010
20. Some of non-paid publications of the IBGL Launch
of ‘Ceylon Cinnamon with Green & Black Tea’ 2010
21. Some of the published Media Releases & PR Management done at Nihonbashi Pvt Ltd 2010-
2011 (Non-paid publications)
All written releases can also be found on the Online Blog portal
http://nihonbashirestaurants.blogspot.com/
22.
23. Some of the featured publications on Local Press
with regards to the Promotion of “Feel Sri Lanka”
in the United Kingdom August 2011
24. Some of the Non-paid press publications with regards to the Inaugural Wood Working Forum - 2014
25. Some of the published Non-Paid Media Releases at Hafele India Pvt Ltd
26. Some of the marketing initiations highlights of Hafele India Private Ltd 2016
27. Some of the Online Links :
1. Hafele presents a Culinary Affair with Dush Ratnayake
http://www.ft.lk/article/586881/H%C3%A4fele-presents-culinary-affair-with-Dush-Ratnayake
https://lmd.lk/hafele-8/
2. Hafele goes online with Google See Inside
http://www.ft.lk/article/566814/H%C3%A4fele-goes-online-with-Google-See-Inside
3. Hafele Bakes with IEA Colombo
http://www.ft.lk/article/585530/H%C3%A4fele-bakes-with-IEA-Colombo
4. Hafele Partners with wow.lk
http://www.ft.lk/article/587895/H%C3%A4fele-partners-with-wow-lk
http://dailynews.lk/2016/12/30/business/103312
30. 1. Hospitality Assistant/Overnight Crew Member – McDonalds Corporation UK –
December 2011 – June 2013 – London, United Kingdom
Represent as the main face/brand ambassador working closely with the managers ensuring the smooth functioning of
all customer areas to create a warm and welcoming atmosphere. Within the first 8 months of service I was promoted
as one of the Hospitality Ambassadors in the region due to my superior customer relationship skills.
Establish and maintain positive communication with customers at all times to keep the managers informed about
customer satisfaction levels
Ensure the delivery of the superior customer satisfaction through creating 'McDonald's Magical Moments' for
customers at all levels
Take part in the planning and implementation of special events organised by the restaurant
Take part in the decision makings with the managers on how to improve in store sales & revenue while looking at the
overall quality improvements & cost reductions
Since September 2012, as a crew member I was responsible for the smooth functioning of the overnight drive through
sales while increasing customer satisfaction level with regards to the overall service and quality of food while
reducing the time of waiting. Within the first four months of undertaking this role I was able to achieve zero level
overnight customer complain while achieving 100% for overnight Gap Buster working closely with the manager and
the rest of the overnight crew members especially through proper communication and co-ordination.
Train the newly joining overnight crew members on friendly customer relationship and effective sales management in
the drive-through passage and on stress management when dealing with different kinds of customers in order to
avoid conflicting situations that may create negative impact for the store.
31. 2. RETAIL ASSISTANT – ICELAND FOODS TOTTEN HAM – LONDON, UNITED KINGDOM
OCTOBER 2012 – SEPTEMBER 2013
In order to further enhance my practical knowledge and store management skills in the FMCG sector, I worked as a
Retail Assistant on a fixed term one year contract during evenings and weekends in the second most busiest cold food
retail store in North London. This particular store served over 11,000 customers with sales worth over 90,000 GBP during
a normal week (off-season). While getting exposure to general management training I was involved in the following tasks
related to customer relationship on the shop floor;
Assist in improving the customer service quality and standards mainly in the check-out areas of the store to help
improve customer satisfaction and increase repeat purchasing.
Build effective customer relationships while communicating to thousands of multi-cultured customers about the re-
launched "Bonus Card" savings discount card and the extra benefits it adds to the consumer's daily shopping basket.
The target was to maintain a minimum of 33% rate of customers with a bonus card on a daily basis (at least one
customer out of every 3 customers who visits the store to carry a bonus card) and to encourage them to save with
repeat purchases.
Assist the night duty manager in Cash Office Management and
other administrative tasks as and when required
Train new staff on customer service which differentiate the
Store from competitors, check out and chill sections
32. 3. International Marketing Assistant – London School of Business & Finance,
Holborn – London, United Kingdom, January 2012- August 2013
33. In recognition of my work and talents in making things happen with dynamism together with my
skills and expertise, I was promoted to the international marketing division within 3 months of
joining the organisation as an intern.
Assisting the senior global marketing and events manager on the on-going marketing and
communication project activities
Undertaking international agent related communication matters
Content writing for different communication platforms – web, intranet, student portals etc
Assisting the global events team for international educational and corporate events including
taking responsibility and coordinating assigned events, sourcing of and liaising with the
external keynote speakers, hotel venues & catering, photographers & videographers, corporate
guests & students in given international cities (Athens, Paris, Rome, New Delhi etc.)
Market research on key countries and presenting effective business proposals for selected
markets
Leading assigned projects coordinating with the regional offices and external marketing and
advertising service providers
Assisting the South Asia & Africa regional marketing manager on the marketing and
promotional activities specifically in Sri Lanka, India and Africa
Sourcing of and liaisons with vendors such as printers and designers, to ensure efficient
completion of projects
Purchase order and invoice management
Management of reports and analysis of international campaign results
Assisting in French and Sinhala translations for external marketing and communication
35. 1. Volunteer – Sri Lanka Tourism Development Authority : October 2008 – December 2010
2. Volunteer – SOS Children’s Village Fund Raise for purchase of computers for Piliyandala Village
January 2015
3. Member of the Lions Club Athurigiriya, District 306 C1 Sri Lanka
4. Volunteer Fight Cancer PET SCANNER Fund Raise
Programme Awareness Campaign – May 2016
36. Fight Cancer Fund Raise for the PET Scanner – 2016, Committee Member – May/June
Also combined the awareness programme
as part of Hafele’s CSR programmes
with a distribution of over 5000 leaflets,
400,000 email EDM’s,
Carrying the bank details in every staff Email signature &
Hafele Social Media platforms during the month of May 2016
37. GET CONNECTED !!!!
Rasangi De Silva
Mobile : 0094-767-716413
Email : rasangids@yahoo.com
For a full overview of other work experiences please visit;
http://www.linkedin.com/in/rasangidesilva
