Orbit-shifting
                Innovation                      TM




                Front End of Innovation, Amsterdam

...
This presentation is a walkthrough of Unilever’s journey from
                           Insight to Venture
         The m...
Orbit-shifting innovation TM


                                                                              Our offerings...
Orbit-shifting innovation TM


                                                                              Erehwon’s Eng...
Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved




                                          ...
Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved




                                          ...
Orbit-shifting innovation TM




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Orbit-shifting innovation TM


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Orbit-shifting innovation TM


                                                                              Basic Structu...
Orbit-shifting innovation TM


                                                                              Mental Models...
Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved




                                          ...
The Orbit-shifting Innovation Methodology                                                                                 ...
Orbit-shifting innovation TM


                                                                              What differen...
Orbit-shifting innovation TM


                                                                              Mindset Gravi...
Orbit-shifting innovation TM


                                                                              Unique Orbit-...
Orbit-shifting innovation TM



                                                                              Unique Orbit...
Orbit-shifting innovation TM


                                                                              Unique and Un...
Orbit-shifting innovation TM


                                                                      What differentiates ‘...
Orbit-shifting innovation TM


                                                                      What differentiates ‘...
Orbit-shifting innovation TM


                                                                      What differentiates ‘...
Orbit-shifting innovation TM


                                                                      What differentiates ‘...
Orbit-shifting innovation TM



                                                                      What differentiates ...
Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved




                                          ...
Orbit-shifting innovation TM


                                                                              What makes Er...
Orbit-shifting innovation TM


                                                                              What makes Er...
Orbit-shifting innovation TM



                                                                      Client quotes

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Orbit-shifting innovation TM



                                                                      Client quotes

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Orbit-shifting innovation TM



                                                                      Client quotes


    ...
Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved

 The content of the document is copyright. Ap...
To know more about Erehwon
Visit: www.erehwonconsulting.com
Email: info@erehwonconsulting.com
  ranjan@erehwonconsulting.c...
Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved




                                          ...
No Differentiated Insight = No Orbit Shifting Innovation; FEI Amsterdam 2010; Erehwon Innovation Consulting; Ranjan Malik
No Differentiated Insight = No Orbit Shifting Innovation; FEI Amsterdam 2010; Erehwon Innovation Consulting; Ranjan Malik
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No Differentiated Insight = No Orbit Shifting Innovation; FEI Amsterdam 2010; Erehwon Innovation Consulting; Ranjan Malik

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Erehwon\'s path breaking Orbit-Shifting Innovation Methodology. Now being used by organisations across the world.

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No Differentiated Insight = No Orbit Shifting Innovation; FEI Amsterdam 2010; Erehwon Innovation Consulting; Ranjan Malik

  1. 1. Orbit-shifting Innovation TM Front End of Innovation, Amsterdam Feb 9, 2010 Presented by Ranjan Malik Director, Erehwon Innovation Consulting
  2. 2. This presentation is a walkthrough of Unilever’s journey from Insight to Venture The methodology used was the powerful Orbit-Shifting Innovation process developed by Erehwon. Based out of India, Switzerland and USA, Erehwon Innovation Consulting has been in existence since 1992, working in the areas of Innovation and Innovation Leadership.
  3. 3. Orbit-shifting innovation TM Our offerings Targeted Innovation Innovation Ecosystems Leadership for Innovation We facilitate Breakthrough We enable organizations to We equip organizations with Innovation Projects from first, uncover the forces that Mindsets, Practices and Tools Aspiration to Realization. Realization. enable and disable innovation to Lead Innovation and to (Business Model Innovation, and then co-create an co- Build Innovation Teams and Product Innovation and organizational ecosystem to Organizations. Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Process Innovation) activate and accelerate innovation. We partner the organization's innovation journey with a Build, Operate and Transfer model. 23 February 2010 I Slide 4
  4. 4. Orbit-shifting innovation TM Erehwon’s Engagement and Role Coach and Trainer Facilitator and Mission Focused on building Innovation Consultant / Partner capability. The team will be equipped with skills and tools Specialist to be able to play their role Facilitating the Mission tasks Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Introduce new techniques. and supporting the various well at various stages of the Enable the team with an entities involved – the innovation process. The team insight and innovation innovation team, the will be able to drive not just framework and strategy. stakeholders and the current initiative well but collaborators. also have the capability to lead and drive more such initiatives internally. 23 February 2010 I Slide 6
  5. 5. Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Orbit-shifting innovation TM 23 February 2010 I Slide 7
  6. 6. Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Orbit-shifting innovation TM 23 February 2010 I Slide 8
  7. 7. Orbit-shifting innovation TM QUANTUM IMPACT Catch-up Jumps Strategic Leaps REACTIVE PROACTIVE Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Problem Solving Continuous Improvement INCREMENTAL IMPACT 23 February 2010 I Slide 9
  8. 8. Orbit-shifting innovation TM QUANTUM IMPACT New Ecosystem or Business Model New Offerings (Products/Services) New Processes REACTIVE PROACTIVE Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Improved Offerings New Tactics To Grow Existing Offerings New Processes To Sustain Or Enhance Performance INCREMENTAL IMPACT 23 February 2010 I Slide 10
  9. 9. Orbit-shifting innovation TM Basic Structure of an Ecosystem • Purpose (Value Parameters/Units) • Entities • Engagement Formats o Transaction Format o Consumption Format ENTITY 1 ENTITY 2 Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved REGULATOR 23 February 2010 I Slide 11
  10. 10. Orbit-shifting innovation TM Mental Models and Orbit-shift Keystones Mental Models are the In order to make most fundamental, Orbit-shifting mostly unarticulated Innovation happen by perceptual constructs design, it is important that govern the way that we identify the we receive, process current mental and act on the models and make information we shifts at this Challenging the mental receive. fundamental level. models could lead to the Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved discovery of new high- leverage opportunity areas that need innovation. Areas where a Mental Models are small shift could cause a usually assumed as disproportionate impact. ‘givens’ that are These opportunity areas usually not challenged are called Orbit-shift and become Keystones. boundaries within which we think. 23 February 2010 I Slide 12
  11. 11. Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Orbit-shifting innovation TM 23 February 2010 I Slide 13
  12. 12. The Orbit-shifting Innovation Methodology Orbit-shifting innovation TM Step 6: • Once the propositions evolve and achieve success in the prototypes, they are Scale-up through scaled up. fission • The breakthrough propositions become breakthrough reality through prototyping/versioning. Quick & Dirty, Cheap & Rich expriments Step 5: • The propositions go through 3 stages of Versioning: Maximizing Value Realization • 1. Best Conditions • 2. Real Conditions through • 3. Scale Conditions Prototyping/Versioning Step 4: • The 3 Gear methodology triggers the team to, by design shift not just Frames of thinking but also Mental Models Generating propositions • A Proposition Evolution Insight Expedition helps team to evolve the raw around the Keystones propositions. Step 3: • Using different lenses the team scans the MMM to identify the Orbit-shift Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Identifying high leverage Keystones - the high-leverage opportunity areas where a breakthrough could lead to a disproportionate impact. The unsolved challenges that if solved will Orbit-shift Keystones help the team achieve the orbit-shift aspiration • An Insight Expedition that taps not just the usual insight sources of the Step 2: ecosytem but also unusual ones within and outside the ecosystem. Ecosystem Insight Expedition • The team creates a Mental Model Map that visibalises the whole thought leading to a Mental Model Map spectrum of the ecosystem. Frames - known+over-leveraged (red), known+under-leveraged (amber), Unknown+Unleveraged (green) Step 1: • The team internalises the principles of Orbit Shifting innovation Anchoring on to an Orbit- • Articulates and commits to a ‘difficult but worth going after aspiration’ shifting aspiration 23 February 2010 I Slide 14
  13. 13. Orbit-shifting innovation TM What differentiates ‘Orbit-shifting Innovation’ from Traditional Innovation? Breaking Through Mental Models Generating and funnelling ideas Traditional Innovation Ideas Led Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Orbit-shifting Mental Model Led Innovation Uncovering, shifting mental models 23 February 2010 I Slide 15
  14. 14. Orbit-shifting innovation TM Mindset Gravity Organizational Gravity Industry Gravity Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Country Gravity Cultural Gravity 23 February 2010 I Slide 16
  15. 15. Orbit-shifting innovation TM Unique Orbit-Shift Keystones 1. Strategic 2. High Leverage 3. Critical 4. Unusual, Unique (a blindspot) 5. Active 6. Our long term ‘right to win’ A small shift (that we are best Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved placed to make) that can cause a disproportionate impact. ? 23 February 2010 I Slide 17
  16. 16. Orbit-shifting innovation TM Unique Orbit-Shift Examples Keystones Security: Current Mental Models - Asset is dumb; Transaction format: ‘box’ Orbit-Shift Keystones: Asset protects itself (distributed intelligence); Platform format not ‘box’ Care Giving: Current Mental Model: More Care = Better Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Caregiving (Care-Dependence loop); Patient is the consumer of ‘value’ created by other entities of the ecosystem - hospitals, payers, caregivers Orbit-shift Keystones: Eliminate the need for caregiving - Patient a generator of value (independent patient), Upstream Care; Availability ? of appropriate care not Caregiver 23 February 2010 I Slide 18
  17. 17. Orbit-shifting innovation TM Unique and Unconventional Insight Sources Who else deals with the same challenge, belongs to a radically different context and has excelled in it? Security: Doctor, School, Restaurant, Animal Expert Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Caregiving: ATC, IT command centers 23 February 2010 I Slide 19
  18. 18. Orbit-shifting innovation TM What differentiates ‘Orbit-shifting Innovation’ from Traditional Innovation? Breaking Through Unusual Sources Mental Models of Insight Generating and • User/Usage research funnelling ideas • Published Trends • Ideation Workshops Traditional Idea Lead Usual Sources Innovation Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Orbit-shifting Mental Model Unusual Sources Innovation Lead Uncovering Breakthrough Insighting Experiences: breakthrough • Within the emerging ecosystem mental models • At new intersections: Cross domain and Cross Industry 23 February 2010 I Slide 20
  19. 19. Orbit-shifting innovation TM What differentiates ‘Orbit-shifting Innovation’ from Traditional Innovation? Breaking Through Unusual Sources Tipping Mental Models of Insight Stakeholders • Talk to the mind • Data /logic heavy • Sell, create buy-in Traditional Idea Lead Usual Sources Convincing Innovation Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Orbit-shifting Mental Model Unusual Sources Tipping Innovation Lead Excite the heart & tip the mind Informal influencing - convert into champions 23 February 2010 I Slide 21
  20. 20. Orbit-shifting innovation TM What differentiates ‘Orbit-shifting Innovation’ from Traditional Innovation? Breaking Through Unusual Sources Tipping In-market Mental Models of Insight Stakeholders Versioning • Testing mindset: go/ no go • One perfect test Traditional Idea Lead Usual Sources Convincing Piloting Innovation Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Orbit-shifting Mental Model Unusual Sources Tipping Versioning Innovation Lead • Quick & Dirty, Cheap & Rich (Low cost, low risk, hi-speed experiments) • Entrepreneurial Mindset : how to make it work? • Multiple learning Iterations 23 February 2010 I Slide 22
  21. 21. Orbit-shifting innovation TM What differentiates ‘Orbit-shifting Innovation’ from Traditional Innovation? Breaking Through Unusual Sources Tipping In-market Scaling as Mental Models of Insight Stakeholders Versioning Fissioning • Roll out a successful formula • Inform and implement Traditional Idea Lead Usual Sources Convincing Piloting As Cascading Innovation Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Orbit-shifting Mental Model Unusual Sources Tipping Versioning As Fissioning Innovation Lead • Create lighthouses • Build believers • Multiply 23 February 2010 I Slide 23
  22. 22. Orbit-shifting innovation TM What differentiates ‘Orbit-shifting Innovation’ from Traditional Innovation? Breaking Unusual Tipping In-market Scaling as Through Mental Sources of Stakeholders Versioning Fissioning Models Insight Traditional Idea Lead Usual Sources Convincing Piloting As Cascading Innovation Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Orbit-shifting Mental Model Unusual Sources Tipping Versioning As Fissioning Innovation Lead 23 February 2010 I Slide 24
  23. 23. Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Orbit-shifting innovation TM 23 February 2010 I Slide 25
  24. 24. Orbit-shifting innovation TM What makes Erehwon a unique partner? • Our intrinsic passion for Innovation. For us Innovation is not merely a Business, it is a cause. We thrive in the unknown, we love to take on ‘create history challenges’. • An unyielding loyalty to the purpose, once into a mission our loyalty is to the purpose and not to the people. We will energise, excite, enroll and challenge the team, the gatekeepers and all other stakeholders at all stages. Our belief is ‘There are no unsolvable challenges or problems, only limited believers and problem solvers’. • A cutting edge Innovation methodology – that is able to guide the Innovation journey from aspiration to realization. What makes the methodology cutting edge is that it goes beyond Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved processes to also intervene at mindset level and it combines a unique innovation model with an equally powerful leadership and teaming model. • Our first hand insight and comfort in working across first and third world clients and markets – both served & underserved. Further we have successfully applied innovation to breakthroughs in products, business models, services and processes. • Our Innovation network through which we can create new connections needed to shorten the insight and learning curve. 23 February 2010 I Slide 26
  25. 25. Orbit-shifting innovation TM What makes Erehwon a unique partner? Erehwon’s uniqueness is its ability to go beyond the superficial to uncover and to intervene at the mindset level. Specifically: • Design to enable orbit-shifts at business, organization and leadership levels and to facilitate organization transformation interventions. • Enable organizations to build and institutionalize an innovative culture. • Facilitate and coach leaders towards transforming their mindsets and practices to unleash new energy and initiatives. Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved • Work with the strategy, business unit heads and functional heads to create breakthrough strategies, products, services and processes by applying orbit-shifting innovation. • Enable organizations to discover new business models to penetrate under-served markets. 23 February 2010 I Slide 27
  26. 26. Orbit-shifting innovation TM Client quotes • An ongoing breakthrough innovation project with the Unilever Global Laundry team, Unilever’s first disruptive innovation team, aimed at creating breakthroughs in the laundry ecosystem. “...I have found great value in working with Erehwon. They have truly brought new capabilities in our innovation process. Their approach is not being the usual facilitator of a innovation process, rather a co-creator of innovation ideas that can break the market dynamics...” Massimo Pozzetti, Global Disruptive Innovation Director – Laundry, Unilever U.K. Central Resources Limited We are Unilever's first disruptive innovation team. When we started out on our journey in april this year, we had a sizable task in front of us. We knew that to produce truly game changing innovation, we had to dig deeper and produce disruptive insight instead of incremental insight, and produce a way of working that created a platform for disruptive innovation, but didn't know what was Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved the best innovation and insighting process to use We spoke to the best minds across the world on the subject. We were introduced to Erehwon as an outlier, which we decided to include in the brief at the last minute. Our appreciation of the Erehwon insighting and innovation process began on first impression and has since continued. Today, only 6 months since our formation, thanks to our partnership with Erehwon we have created a new way of working and insighting, one that has delivered outstanding innovation challenges, insights and indeed 3 disruptive ventures that our Global Leadership Team has commissioned. We are very impressed with the insights and innovation processes that Ranjan and the team have produced with us and would thoroughly recommend them to any business looking to produce game changing innovation...” Luke Raskino, Unilever Laundry Disruptive Innovation 23 February 2010 I Slide 28
  27. 27. Orbit-shifting innovation TM Client quotes • Ongoing innovation projects with Savola Foods in the Middle East. One aimed at building a set of internal innovation champions and the other, a ‘Breakthrough Insighting’ for new opportunities’ with their Egypt team. “...I have engaged with Erehwon both personally and professionally on several projects for Savola Foods, and they have managed to change the way we view the world both personally and professionally. The competitive edge of Erehwon over any other consultancy we dealt with is that they engage with you and the organization as a solid part of the team with equal if not higher stakes than you do as their customer. They work with huge passion and come with a wealth of diverse experiences collected throughout the years across the world.” Mohamed Al Banhawi. Innovations Director, Savola Foods • Implementation of a breakthrough sales model at Max New York Life Insurance, that resulted in the success rate of new agents being the highest in the industry (3X industry average) that was instrumental in the organization achieving a 3x growth over the last 3 years (from USD 100 Million to USD 300 Million). It has been acknowledged as a new benchmark in New York Life International. Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved “...It gives you recipes for success. It gives you interesting insights into leaders risking all to pursue quantum goals. It leaves people enthused…leaves them with a 'we can do it' feeling”.- Anuroop 'Tony' Singh, Ex CEO and MD, Max New York Life Insurance Company • With the Marketing and Development teams at Novartis, Basel, Erehwon facilitated a project aimed at cultivating an innovative culture within Novartis Globally. This involved an intensive ‘Gravity Diagnostic’ to uncover the enabling and disabling mindsets, leading to breakthrough dialogue with the leadership team to trigger a shift in mindsets, and finally towards institutionalization of innovative practices. “Erehwon has a great talent to show to you what you think Innovation is and what it could really be. One of Erehwon’s great strengths is to see Innovation as a 'full package' i.e. to work out proposals which are truly out of the box and translate these into concrete implementation with its methodology Erehwon can put a mirror in front of you so that you (painfully) see where you are in comparison with where you could be in terms of business relevant innovations”. Robert Sieber, Novartis, Switzerland 23 February 2010 I Slide 29
  28. 28. Orbit-shifting innovation TM Client quotes • With the Karnataka Government, Azim Premji Foundation and the World Bank: a project to create a breakthrough strategy to leapfrog the quality of primary education across all government schools in Karnataka. This project involved conducting a gravity diagnostic to understand the gravity mindsets and co-creating a breakthrough strategy such that there was high degree of ownership in all the multiple stakeholders. The final breakthrough strategy was publicly adopted by the Chief Minister and is currently being implemented across the state. “…The Erehwon transformational leadership program provided our Education Leadership Management team critical insights to integrate into our interventions in the state of Karnataka… Above all, what is most significant is that Erehwon is truly an organization with social commitment and wants to genuinely contribute to initiatives that have a potential to impact large scale social issues…” Dileep Ranjekar, Chief Executive Officer, Azim Premji Foundation Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved • At Marico Industries, an India FMCG, that was confronted with a major challenge when an MNC decided to take on its leading brand. The resulting strategy led to the Indian FMCG’s brand acquiring the highest market share in its history. It went on, a few years later, to acquire the MNC brand. This led to a ten-fold jump in turnover over a period of 5 years. “...Erehwon is a creative, evolving, strategic partner...has helped create a mindset for Innovation and brought in clarity on how one can convert creative ideas to opportunities” Marico Industries 23 February 2010 I Slide 30
  29. 29. Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved The content of the document is copyright. Apart from fair dealing for the purposes of private study, research, criticism or review as permitted under the Copyright Act, no part may be reproduced, copied, transmitted in any form or by any means (electronic, mechanical or graphic) without the prior written permission of Erehwon Innovation Consulting Pvt Ltd. All requests and enquiries should be directed to: info@erehwonconsulting.com
  30. 30. To know more about Erehwon Visit: www.erehwonconsulting.com Email: info@erehwonconsulting.com ranjan@erehwonconsulting.com
  31. 31. Copyright @ 2010 Erehwon Innovation Consulting Pvt Ltd. All rights reserved Orbit-shifting innovation TM 23 February 2010 I Slide 33

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