5. #2: Stick to Your Values, (Especially When It’s Hard)“The core values embodied in our credo might be acompetitive advantage, but that is not why we havethem. We have them because they define for us whatwe stand for, and we would hold them even if theybecame a competitive disadvantage.”- Ralph S. Larsen, CEO of Johnson & Johnson http://www.jimcollins.com/article_topics/articles/good-to-great.html
6. #3: Build a Team that Matches Your Values http://blog.eladgil.com/2012/04/never-ever-compromise-hiring-for.html
7. #4: Marketing Matters as Much as Producthttp://www.seomoz.org/blog/i-disagree-with-fred-marketing-is-for-companies-that-have-great-products
8. #5: Make Customer Acquisition Cost a Competitive Advantage Paid Channels Only 15% of Moz’s customers come via paid channels; hence our cost to acquire customers is ~$73 and payback period is 0.7 months! ThisInbound meant we could grow and invest, even when we couldn’t raise outside funding.
9. #6: Don’t Be Afraid of Letting People Go
10. #7: You Are Not the Customer.
11. #8: Don’t Let Outliers Become a Yardstick or a Trend AKA: You are not these five companies
12. #9: Humility is the Most Overlooked, Undervalued Trait in Startupland
13. #10: The Price of Success is Failure After Failure After Failure.This is when Geraldine started her blog
14. #10: The Price of Success is Failure After Failure After Failure. This is where people usually give up.
15. #10: The Price of Success is Failure After Failure After Failure.Past 3 months are averaging 3.5K visits/day
16. #11: Best Way to Get Startup Experience – Join a Startup
17. #12: Don’t Go It Alone
18. Download this deck:http://bit.ly/mozlessons2012