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#2: Stick to Your Values, (Especially When It’s Hard)“The core values embodied in our credo might be acompetitive advantage, but that is not why we havethem. We have them because they define for us whatwe stand for, and we would hold them even if theybecame a competitive disadvantage.”- Ralph S. Larsen, CEO of Johnson & Johnson http://www.jimcollins.com/article_topics/articles/good-to-great.html
#3: Build a Team that Matches Your Values http://blog.eladgil.com/2012/04/never-ever-compromise-hiring-for.html
#4: Marketing Matters as Much as Producthttp://www.seomoz.org/blog/i-disagree-with-fred-marketing-is-for-companies-that-have-great-products
#5: Make Customer Acquisition Cost a Competitive Advantage Paid Channels Only 15% of Moz’s customers come via paid channels; hence our cost to acquire customers is ~$73 and payback period is 0.7 months! ThisInbound meant we could grow and invest, even when we couldn’t raise outside funding.