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Lessons Learned Building Moz

by Individual Contributor at Moz on Jul 11, 2012

  • 10,108 views

Rand Fishkin's presentation on lessons learned building SEOmoz.

Rand Fishkin's presentation on lessons learned building SEOmoz.

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http://www.conseilsmarketing.com 174
https://twimg0-a.akamaihd.net 35
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http://www.stonepower.fr 25
http://us-w1.rockmelt.com 24
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http://garycastilloperez.blogspot.com 9
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15 of 5 previous next Post a comment

  • InspectionsGuy Bureau Veritas, Online Environmental Awareness Coordinator at Bureau Veritas Marketing is far more important than your product. 6 months ago
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  • JonLimCA Jon Lim, Self-Employed Thanks for sharing this Rand.

    I definitely think point #8 is what most startups and entrepreneurs should take away: you are not Facebook, Apple, Dropbox, Instagram or Google, so stop using them as your benchmark!

    It always feels silly when people say 'We're the next Facebook!'

    No, you're not. You're building something different (or at least I hope you are) and you should use your own measurements for success.

    Thanks again!

    PS. I didn't think someone would bring a baby as a team member in a startup, but... I guess their adorableness is an asset.
    1 year ago
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  • randfish Rand Fishkin, Individual Contributor at Moz @kevgreen18 bunny? Not sure I'm familiar with that.

    In terms of debt, it was primarily credit cards, some equipment loans and some small business lines of credit. The total we took out was ~$200K, but once you can't make the minimum payments, the debtload quickly spirals. We eventually paid it back on the strength of a few consulting clients and were nearly debt free just prior to taking our first venture round in 2007.

    In terms of profit - our gross margin has been ~80%, but we reinvest nearly all of that into growth, as is the venture-backed model. We don't take or pay dividends and don't intend to for a long time to come, as we've got far more projects to invest in to drive growth :-)
    1 year ago
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  • kevgreen18 Kev Green Well done you. If the turnover is profit more than vanity then that's even better. We remember you coming into play as a bit of a fruitcake with that frickin bunny. People laughed then as they did with us, but who's laughing now? BTW, our t/over is as good but like you, we hit hard times. Guess we both made the mistake of not doing a PESTEL or SWOT first?

    Perhaps adding these kind of tips to the budding entrepreneur would work, along with letting the reader know how you got out of the hole? Was it venture capital, putting up your houses etc. People need to know how hard it is, but equally as you've proved, how worthwhile it can be if you persevere.

    Good luck and may your turnover double each year now. :)
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  • Metamorph Presentation Process at Presentation Process These are great lessons for any entrepreneur! 1 year ago
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Lessons Learned Building Moz Lessons Learned Building Moz Presentation Transcript