3. Entrepreneurship Management
We need to understand…
Whether women can contribute significantly towards
the national economy
Do they have equal potential?
If so, why are there fewer women entrepreneurs today?
What are their difficulties?
How can we address them?
5. Women Entrepreneurship in India
Earlier there were 3 Ks
• Kitchen
• Kids
• Knitting
Then came 3 Ps
• Powder
• Pappad
• Pickles
At present there are 4 Es
• Electricity
• Electronics
• Energy
• Engineering
6. Women Entrepreneurship in India
States No of Units
Registered
No. of Women
Entrepreneurs
Percentage
Tamil Nadu 9618 2930 30.36
Uttar Pradesh 7980 3180 39.84
Kerala 5487 2135 38.91
Punjab 4791 1618 33.77
Maharastra 4339 1394 32.12
Gujrat 3872 1538 39.72
Karnatka 3822 1026 26.84
Madhya Pradesh 2967 842 28.38
Other States & UTS 14576 4185 28.71
Total 57,452 18,848 32.82
8. Why do Women Take-up
Employment?
Push Factors
• Death of bread winner
• Sudden fall in family income
• Permanent inadequacy in income of the family
Pull Factors
• To utilize their free time or education
• Women’s desire to evaluate their talent
• Need and perception of Women’s Liberation, Equity etc.
• To gain recognition, importance and social status.
• To get economic independence
9. Entrepreneurship Management
Barriers to Women Entrepreneurship
Level
Barriers
Individual Household/Fa
mily
Business Community/
Government
Financial Women look
for security
Men decide
about expenses
Less income=
less property=
no security= no
loan
In some countries,
signature of
husband required
for loan
Economical Women get
less education
Women lack
support for
household
work
Lack of
management
know-how
Women
discriminated in
terms of access to
economic
resources
Socio-Cultural Independent
thinking is not
allowed to
women
Violence
against women
by husband
Limited mobility
– problems with
the marketing,
transportation &
selling of goods
In male dominated
industries, women
entrepreneurs are
not accepted
10. Key differences between male and
female entrepreneurs
Achievement motivation
Basic departure points
Funding sources
Professional experience
Personality traits
11. Cont…
Strength of the business
Ego and its implication of business
Scalability and wealth creation
Tendency towards risk and profits
12. Facilitating entrepreneurship for
women
• Facilitating finance
• Facilitating education and training
• Instruments to support regional networks
these are facilitated to understand the
market dynamics, business culture and
finance, management of human resources, policy
and trade network
13. Entrepreneurship Management
Educate/train the women entrepreneurs
Help then in setting up of home based businesses
Make easy finance available
Develop special schemes for women
entrepreneurs
Achieve self reliance and place women
entrepreneurs at par with their male counterparts
Develop gender sensitivity
Examine the processes of gender inequality
Acquire skills of identification of potential
women entrepreneurs
How can the problem be overcome?
14. Ekta Kapoor
Most dynamic young achiever in the
Country
Creative Director of Balaji Telefilms
Queen of Indian Television industry-’Saas
Bahu Serials’
Hands on manager
Best Entrepreneur in 2001
Inexperience was her biggest challenge
15. Shahnaz Husain
Shehnaz Hussain Herbals- one of the largest herbal
manufacturer in the world
SH Group, based in New Delhi orth $100mn
Employed around 4200 people, in 650 salons, spread
across 104 countries
Belongs to a royal muslim family, married at the age of 15
Never advertised, relied on word of mouth publicity
First Indian women whose goods were retailed in foreign
markets
