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Viral Marketing Strategies for Social Networks and Apps

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Jeff Ragovin
Jeff Ragovin

- The document discusses viral marketing and advertising strategies for social networks. It provides examples of how brands like FedEx and InStyle have successfully engaged audiences on social media through applications. - It emphasizes the importance of creating applications that entertain and engage users through clear branding, instructions, and integration with social media APIs and newsfeeds. Loyalty programs and notifications are also recommended to encourage sharing and accelerate virality. - The document concludes by outlining best practices for visual identity, search optimization, social media advertising platforms, targeted campaigns, and measuring success through analytics for social media application marketing.

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Viral Marketing and Advertising Strategies For Social Networks ,[object Object],[object Object],[object Object],[object Object]
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Social Media: What is Everyone doing?
The Social Web is About Life Experiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brands are Going Where Consumers Play
FedEx Launch a Package
FedEx Launch A Package Application
InStyle Hollywood Hair Makeover Target Audience Women 18-40 Connecting with the Right Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
  Every Application should have a Clear Landing Page: ,[object Object],[object Object],[object Object]
Create a Unique Application Title ,[object Object],
Using the Facebook API in Newsfeedsini-Feeds ,[object Object],[object Object],[object Object]
Requests/Invitations ,[object Object],[object Object],[object Object],[object Object]
 
Friends For Sale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Splash Blast with AceBucks
Loyalty Programs = Consumer Engagement
Need 1 Volunteer
Loyalty Marketing = Virility
Email and Notifications ,[object Object],[object Object],[object Object],[object Object]
 
 
Visual Identity ,[object Object]
Keep SEO and PPC in Mind ,[object Object],[object Object]
Keep SEO and PPC in Mind
Social Media Advertising Platforms Facebook, MySpace, Bebo, LinkedIn Ad Networks: Buddy Media, Social Media Lookery, Cubix, RockYou etc. Social Media Advertising
Social Media Campaigns can be Targeted: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Choose Your Creative ,[object Object],[object Object],[object Object]
 
Break-out Session- Develop and App ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Priceline.com Ultimate Negotiator for FB
Taunts engage user to play again Audio components embedded for extra fun
Monitor and Report
 
 
 
Campaign Creation Round Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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