This document outlines Israel Bombasi's 20-year marketing plan for living a purpose-driven life. It begins by discussing the importance of daily aligning with one's vision, roles, and monitoring progress. It then covers developing a personal brand through understanding one's audience and crafting targeted marketing strategies. Key aspects include defining one's value proposition, network, and positioning statement. The document provides templates for Israel's daily roles, personal branding statement, and budget/action plan. It emphasizes consistently following God's direction and finishing the journey with an impact, having lived purposefully.

1. A JOURNEY TO A PURPOSE
DRIVEN LIFE
20 yr Marketing Plan for journier Israel
Bombasi
Israel C Bombasi
Oct 2010
1

2. Road to the purpose driven
life
A. Daily Rounds
 Vision/ Mission
 Roles
 Monitors: Gauge to Winning the Game
B. Personal Branding
C. Historical Performance
D. End in Mind

3. I align daily…
VISION/ MISSION
 As an educator/businessman, I will use my God-
given gifts to touch the life and to share with my
students/clients managerial skill and management
proficiencies based on christian and ethical
standards.
 I will trail in this life with a purpose which my creator
purposefully placed me to bless and let him shine
through me.

4. Journey means doing 7
roles well daily
Point Guard Small Guard
Just like any journey, a
traveler has to prepare
psychologically,
spiritually and Coach
physically. And has to
leave everything
material to face the new
challenges in life.
Power
Forward Center

5. I AM…
 A Loving Father
 A Caring Husband
 A Reliable Friend
 A Dedicated Instructor
 Professional/businessman
 An Active Church
Community Member
 A God-fearing Christian

6. Family
Family is my priority in life, I
have a big responsibility to
God to take care of them and
as a father to my family, they
are gift from God especially
my wife.
It is in the family where I gain
strength and happiness
especially when I have a big
hug and a kiss to anyone of
them. They are such source of
strength second to God.

7. A loving father…

8. A dedicated instructor…

9. A caring husband…

10. Professional
instructor/businessman…

11. WORKPLACE “At work is where my energy
and mind goes with. It
developes more and more
and make me a better
person. I enjoy meeting new
acquiantances and learn
from people. I get to share,
talk, help and love which
make me define the purpose
of life.”

12. A reliable friend…

14. A dedicated teacher…

15. A dedicated teacher…

16. COMMUNITY “The community I belong to is a
place where I am a part of a
larger group . This is where
my world go around and a
place and my environment.
Friendship, neighbrhood,
interaction with people make
me feel a sence of existence”

17. A God-fearing Christian…

18. Monitors: Gauge to purpose
jouney
 Follow Coach’s Strategies
 Work and be prepared
 Unload the baggage and travel
light
 Execute and follow mapping
 Follow the right direction
 What on earth am I here for

19. LIFE is a journey

20. Follow Coach’s journey
plan
Every journey would have safety
instructions and guidelines,
all you have to do is listen
and focus on each steps and
guideline. Use God given
talents in leading, organizing
and controlling. Remember
we have a purpose in life

21. Work and be prepared
 Have in mind that it will be a
different way which would
require to work on some details.
Preparedness is essentials to
meet the challenges in work and
the purpose

22. Unload the baggage and
travel light
 Do not be overwhelmed
by the situation and
always be in control of
the situation. Remember
there’s a long way to go
ahead of you

23. Execute and follow
mapping
 Each traveler has a map
to follow, in purpose
driven journey it’s the
Bible which we use as
map to be able to finish
the journey. If we don’t
we go wayward and
loose direction in life;

24. Follow the right direction
 Always consistent to the
purpose of what you are
doing, Be focus and
follow the right direction;

25. Why on earth am I here
for?
 You were shaped for
serving God, and be a
blessing to others

26. This is My Brand Today
Journier Israel Bombasi (stic)

27. Personal Branding
 Market sensing process- identify the needs, who is ny
market?
 New offering realization process- we give to customer
what we offer, and we live what we say.
 Customer acquisition process-define strategy on how
to get customer and repeat business.
 Fulfillment management process-customers
expectation has to be met.

28. Three V’s approach to
marketing
 Define the value segment-where to start right with
the segment of the market, hit the core.
 Define the value proposition-step by step procedure
to the market approach, how important this is?
 Define the value network- who are the niche that can
be effectively use, identify the

29. Audience Analysis
 Audience Research – data base information about the
customer including habits and birthday.
 Personal S.W.O.T Analysis
 STRENGTHS – product, service which only I can offer to the
market.
 WEAKNESSES – areas in which I can improve on.
 OPPORTUNITIES – horizons that I have to take advantage
on and maximize.;
 THREATS – indirect or direct competitor could be internal or
external factor;

30. Levels of marketing plan
 Strategic-well define and systematic
approach to market, timely, right
product.
 Tactical-only you can offer, no
competition can duplicate your
advantage.

31. Market Strategy
 4 P’s of personal branding
 Person – myself
 Place – where work is done
 Price – value brand
 Promotion – promoting myself
 Target My Audience (Niche)
 Geographics – places,regions,communities, countries, city/town;
 Psychographics – customers’s lifestyles and behavior;
 Demographics – age, income, education, status;
 Behavioralistics – purchase pattern, loyalist,brand consious.;
 Positioning Statement – matching your brand to the audience in
a single sentence;

32. Budgeting and Action Plan
 Budget
 Allocation of resources to channels that
best fit my brand and would promise the
most return on investment (ROI).
 Channels could range from newspaper to
website ads;
 Action Plan
 Contains the title of task and the due date
by which the task must be accomplished;

33. The 20 year journey is
worth it…
Here and Now End in Mind
Still learning 47 years old Experienced 67 year old
Married Happiest to be married
Father Super lolo
Living in a house Have more house & lot
College Instructor Business /School Owner
Up and down financially Financially stable
Personal loans Uses only cash
Achievement focused Purpose-driven

34. Finishing the journey is
living a LIFE with purpose!
 As a christian we all have different jouneys in life.
The trail is not easy and the road is narow. In this
journey God didn’t tell us that it will be smooth
journey, but he will always be there for us to extend
a helping hand. When we journey in this life we
suffer, hurt, painful experiences, lost of love one,
broken relationship, rejected, denied, abandoned
losers, victim of injustice. Is there a good reason for
these? O yes, these painful experiences make us a
better person and remind us that apart from God we
can do nothing. At finishing this journey the Lord will
Tell us”well done good and faithful servant, I am
pleased with you”.

35. A JOURNEY TO A PURPOSE
DRIVEN LIFE
20 yr Marketing Plan for ROOKIE Rose
Israel C Bombasi
Oct 2010
35