1. Rachael Archer
Title – Indie
Positioning statement - For the fans, by the fans
Frequency of publication - Monthly
Price - £3.60
Distribution - Newsagents and supermarkets
Rationale - This magazine is about indie music. We will offer opinions and insights; and articles and
interviews about different indie bands and music. We will focus much on what the fans want to
know and ask.
Style - The style of the magazine will be informal, using humour but not afraid to offer strong
comment on events. This magazine is for all indie music fans so it will be simple and interesting with
allot of information about the bands.
Regular Content
Fans Forum
Album reviews
Top 10 music videos
Gig guides
New featured artists
Hot Bands Now
Fan mail
Picture of the week
Fan page
Song recommendations
10 most popular artists
20 Brand new hits
Feature Content
Festival Fever – get with it
Awards – Find out who won what
Live Paramae reviews
Top 20 best music videos of all time

2. Rachael Archer
Behind indie music industry
Ones to watch – The best new artists
Brand new videos – exclusive
Ed Sheeran – Is on fire
Kate Nash – goes back stage
Artic monkeys – go wild
Black part –all lights low
Killers – are coming for you
New and upcoming artists reviews
Bruno mars – behind the scenes
House Style
Cover lines - Calibri (body) and Arial
Headlines - Britannic Bold
Stand first - Arial rounded MT bold 16pt.
Captions - Arial rounded MT bold 10pt.
Feature First paragraph - Drop capital, impact, 5 lines deep, and first word in capitals
News first paragraph - first two words in impact capitals
Body text - candara 13pt.
Colour Scheme – Blue, Yellow, Red and black