This is a presentation I did for a recent training that was organised for women journalists in Pakistan. It focused on the importance of social media, its history and how it is being used by the news industry.

1. Trainer: Rabab Khan
Twitter: @RababKhan
Created by Rabab Khan
For Social Media Training for Women Journalists in Pakistan

2.  Learn about the importance of social media
for journalists
 Understand how other journalists are using
social media
 Explore Social Media Tools
 Learn to use social media for your own work
◦ Facebook
◦ Twitter
◦ Blogging
◦ Ethics
 Run a social media campaign incorporating
all that you learn

3. An Introduction
Created by Rabab Khan
For Social Media Training for Women Journalists in Pakistan

4.  Introduce you to the concept of social media
and the importance of utilizing it in
journalism
 Help you understand different ways in which
social media can assist journalists
 Show you some tools that can be used in your
work as a journalist
 Guide you towards using these tools to
maximize your potential reach

7.  Social Media:
◦ Social: Interaction between people; individuals,
communities and organizations
◦ Media: Means of communication
 Social Media are a set of online software that
are used to communicate on the internet
 Social Media tools make it easy for people to
communicate with each other and cover a
variety of different tools

8.  Blogs (Web Log)
 Micro blogs like Twitter
 Message boards
 Online forums
 Online social networks like Facebook
 Podcasts (Audio broadcasts)
 Vlogs (Video Logs)
 Wikis

11.  59.5% TV News
 28.8% Newspapers
 27.8% Social Media
 18.8% Radio News
 9.5% Other
 6% Other Print Publications
Courtesy: Social Media Today

13.  A journalist is someone who collects
and disseminates information about
current events, people, trends, and
issues
 A person who writes for newspapers or
magazines or prepares news to be
broadcast on media

14.  “We use it to campaign  “When truckers
and spread the word conducted a protest…
about protests. Hashtags (against) gas prices. Even
are invaluable in that though there were only
respect, and to share one or two dozen local
news quickly and Twitter users I could find,
efficiently, with our own you immediately saw
140-char commentary on several of them sharing
them, and subsequently their personal accounts
have conversations with of what was happening.
complete strangers. But One asked me for
most importantly, it information and I was
allows us to share on the able to immediately give
ground info.” it to him.”
Alya El-Hosseiny, Daniel Victor from The
Egyptian protester New York Times

16.  Finding and sharing information is easy
◦ Search
◦ Categorize
◦ Learn
◦ Disseminate
All this in less time than was previously
possible

17.  Everyone is a journalist on the internet
◦ Learn about news from sources on social media
◦ Share their own personal experiences
◦ Learn about other people’s experiences
◦ Spread the information
How is this any different from a
journalist’s job?

20.  Research
◦ Find news, stories and sources
◦ Follow the incidents and events as they happen
 Publish
◦ Report the news
◦ Reach your audience everywhere
◦ Get people to trust your organization/channel etc
◦ Promote yourself
◦ Create an engaged audience

21.  55 % use social channels such as
Twitter and Facebook to find stories
from known sources
Digital Journalism Study by Oriella

22.  43 % verify existing stories using
social media tools like Twitter and
Facebook
Digital Journalism Study by Oriella

23.  26 % use social media to find stories
from sources they did not know
 19 % verified work in progress from
sources unknown to them
Digital Journalism Study by Oriella

32.  Over 50% of people have learned about
breaking news via social media rather than
official news sources.
 46% of people get their news online at least
3x a week.
 As of 2012, online news revenue has
surpassed print newspaper revenue.
Courtesy: Social Media Today

33.  Social media accounts for over a quarter of all
sources
 Facebook leads the way with almost 60% of all
news sources
 Twitter (20%)
 YouTube (12.7%)
 Google+ (11.6%)
 Since 2009 traffic to news sites from social media
has increased 57% and 9% of adults who get news
on a digital device use Facebook or Twitter to get
that news very often.
Courtesy: Social Media Today

34. 7,38,9680 Over 7 million
Over 2 million
Facebook YouTube
Twitter users
Users users

36. Who is the most popular
politician in Pakistan?

41. Homework