1. All your information, how you like it, wherever you are.
Steve Schofield
CEO & Co-Founder
Private & Confidential, Do not distribute

2.
Problem
Team
Market
Timeline
Product
Problem:
We are drowning in a sea of content, tools,
apps, services and feeds, of which we can
only ever use one at a time.
Solution:
We need something to make sense of it all, in
real time, every day, wherever we are
mysparebrain for consumer

3.
Problem
Team
Market
Timeline
Product
Problem:
Information overload significantly impacts
employee performance and costs companies
money.
Solution:
Using proven techniques for visualisation,
storage, organisation and prioritisation of
information using cloud-based technology.
mysparebrain for enterprise

4.
Problem
Team
Market
Timeline
Product
Alfredo Violante
Creative Director
Creative Strategist and Brand
Expert. Brand consultant for Lynne
Franks and Renee Carayol.
Steve Schofield
Tim Meadowcroft
Celebrated Italian musician.
Co-Founder and CEO
Co-Founder and CTO
Global business Highly experienced engineer,
development and project specialising in tools for
management for large interpreting big data,
international brands.
security, scaleable systems
Technology consultant, and building high quality
project leader and social technical teams.
media strategist. MD of Lead engineer for i2 law Samantha Harvey
Client Services Director
Digital Services enforcement and information
consultancy business, visualisation software, sold to New technology business
with distributed teams in IBM for £450m.
development director and champion.
Eastern Europe, Chief architect for Creative/New Business Development
Philippines, India and Swapswire, swaps financial Director EMI Studios Group, BAFTA
Interactive and DVD Steering
Vietnam. Organiser of This trading platform owned by
Committee Member, External
Week in Startups London.
consortium of 21 investment Examiner MA Interactive Production.
banks. Sold to markit.com.

5.
Problem
Team
Market
Timeline
Product
Early Adopter Groups | 0 – 5 million
Entrepreneurs, developers, designers and startups founders.
Educators and Students
Journalists and Bloggers
Operational Management
Analysts
People who have to deal with multiple online content resources,
research, tools and applications every day.
Information Workers | 5 - 500 million
Microsoft Office Users, Management, Sales, Customer Service,
Project Management, R&D, Accounts, Production, Marketing
People who are accustomed to handling information as individuals or
within organisations who are increasingly using the web and
consumer web products within the enterprise, moving away from
traditional software.
Mass Market | 2 billion and growing
Anyone with an internet connection and device, who uses more than
one application or website on a regular basis.
“Ssshhhh… it’s my secret weapon!”
This Market is growing exponentially, not only in terms of connected
Carole, Teacher & Historian
users but also in terms of time spent online across a growing number
of devices.

6.
Problem
Team
Market
Timeline
Product
Here’s what they said at Launch, San Francisco
“This is the coolest thing I’ve seen!”
Adeo Ressi
Founder Institute
“One of my favourite products at Launch”
Boonsri Dickinson
Business Insider
“Mysparebrain was perhaps the most impressive
start-up I encountered at LAUNCH.”
Brandon Adams
Expert Insight

7.
Problem
Team
Market
Timeline
Product
Updates &
Notifications
Pearltrees
Task Evernote
Outlining
Management
Gmail
Producteev
Mindjet
mysparebrain
mysparebrain + services API
Note Taking
Bookmarking
mysparebrain + services = connected experience

8.
Problem
Team
Market
Timeline
Product
Knowledge workers in specialist domains have evolved techniques
for creating insights and solving problems from masses of information.
Now it’s our turn.
‘80’s
‘90’s
‘00’s
‘10’s
idea for mysparebrain is born
mysparebrain founded
Desktop
Web 1.0
mysparebrain is really needed
Web 2.0
Infographic for illustrative purposes, excuse inaccuracies

9.
Problem
Team
Market
Timeline
Product
Apps,
tools,
services
and
feeds
all
in
once
place,
on
every
device.
Wherever
you
are.
See http://www.mysparebrain.com/ for demo

10.
Problem
Team
Market
Timeline
Product
HTML5
Web
App
is
mul@-­‐touch
compliant.
Na@ve
iOS
apps
in
pipeline.
Content
sync’d
to
the
cloud
across
devices
Full
API
driven
add-­‐on
library
for
dynamic
services.
See http://www.mysparebrain.com/ for demo

11.
Problem
Team
Market
Timeline
Product
A
public
community
marketplace
for
curated
content.
Content
ra@ng
based
on
Curator
Relevancy,
Reach,
Influence
Content
Quality,
Uniqueness
Community
Ac@vity,
Engagement,
Adop@on
Users
earn
points
/
money
by
providing
value
through
content
cura@on
and
personal
contribu@on.
See http://www.mysparebrain.com/ for demo

12.
Problem
Team
Market
Timeline
Product
Revenue Flow CONSUMER!
At H
Customer Acquisition
AFFILIATE PARTNERS! ome
CUST
OM IN
TEGR
ATION
SERV
ICES!
R-S EAT!
PAY-PE
MARKETPLACE!
At Work
ENTERPRISE! AD NETWORKS!

13. Thank You,
from our Brains to Yours.
Steve Schofield
Tim Meadowcroft
CEO & Co-Founder
CTO & Co-Founder
steve@mysparebrain.com
tim@mysparebrain.com
@r3trosteve
@schmerg
Skype: r3trosteve
+44 (0) 7501 084414
+44 (0) 7956 803596
Private & Confidential, Do not distribute