1. BUSINESS QUIZTAKNEEK 2011 ANURAG DASH KOUSTAV DEY

2. ROUND 1 – INFINITE BOUNCE

3. "When the product first came to us, we immediately saw there was something different here that was calling out to us," says Mahesh Chauhan, vice-president, O&M. The first thing that occurred to the team was the X's indigenous construct. "Here was a purely Y product that Z had had nothing to do with," Chauhan continues. "So the first idea was ‘Phirbhidilhai Hindustani'. The idea was to leverage the emotional chord. But we somehow felt that following this track would be doing an injustice to a product of this calibre." Identify X and the slogan created by O&M for X.

4. Mars, Incorporated found Xso ugly that the company refused to allow M&M's to be used in the film, believing the creature would frighten children. This allowed the Hershey Company the opportunity to market Reese's Pieces.

5. Originally it was suggested by Paul Buchheitand Amit Patel at a meeting. Buchheit said he "wanted something that, once you put it in there, would be hard to take out," adding that the slogan was "also a bit of a jab at a lot of the other companies, especially our competitors, who at the time, in our opinion, were kind of exploiting the users to some extent.“ It was included in the prospectus (aka "S-1") of X's 2004 IPO: “______________________. We believe strongly that in the long term, we will be better served — as shareholders and in all other ways — by a company that does good things for the world even if we forgo some short term gains." Id the slogan.

6. In February 1899, Charles Cheers Wakefield resigned from the Vacuum Oil Company over a disagreement with the management regarding Vacuum Oil's foray into the railway lubricants sector, and set himself up as competition. The firm he left behind would go on to become Mobil Oil. Wakefield rented three small rooms on the third floor of 27 Cannon Street in the heart of London, and it was there, on March 19th 1899, that the firm of C.C.Wakefield & Co opened its doors for the first time. In 1909, the company began production of a new automotive lubricant named “X" (a contraction of Y oil, from which it was made). The company developed specific oil applications for various applications of the new internal combustion engine, including cars, motorcycles, and aircraft. Id Y.

7. At the end of World War II, most Italians, badly affected by the war, lacked means of transport, and more importantly, the financial means to acquire full-sized four-wheeled vehicles. In 1947 the inventor of the Vespa, aircraft designer CorradinoD'Ascanio, came up with the idea of building a light commercial vehicle to power Italy's economical reconstruction, an idea which found favour with Enrico X, the son of the firm's founder, Rinaldo. Id X.

8. A Stanford graduate, Rajeev Samant left his job as one of the youngest finance managers of Oracle in San Francisco, came to India and turned his attention to a family-owned plot of 30 acres in Nashik. What followed?

9. In 1886 his family left Switzerland to live in Beaune, France. It was there as a young man, he developed his mechanical skills and interest in auto racing. He worked for the Roblin mechanics shop from 1895 to 1899, at which time he went to Paris, where he worked for a short time before emigrating to Montreal, Quebec in Canada in 1900 to work as a chauffeur/mechanic. In 1905, he was hired by FIAT as a racing car driver, and a year later became employed by a Philadelphia company developing a then-revolutionary front-wheel drive racing car. His racing career continued as he drove for Buick, becoming a friend and associate of Billy Durant. Who am I talking about?

10. In the early 1900s while India was still under the British rule, one of the strongest manifestations of mass awakening was the desire to patronize all that was 'Swadeshi' (Made in India). What was thus established by country's patriarch and freedom fighter Lokmanya Tilak became one of the oldest and best-known listed retail companies. It was inaugurated by the country's 'Grand Old Man,' Dr Dadabhai Naroji on December 17, 1906. The store was then located at the present Times of India Building, on D.N. Road, Mumbai. 8.

11. X is slang for a low-paying, low-prestige dead end job that requires few skills and offers very little chance of intra-company advancement. The term X comes from the name of Y, but is used to describe any low-status job — regardless of the employer — where little training is required, staff turnover is high, and workers' activities are tightly regulated by managers. Id X or Y.

12. What is the medium of advertising used by these companies?

13. X is an FMCG major which took the shampoo market by storm, selling its brand of shampoo at 50 paise compared to other shampoo sachets which were selling at Rs 2. It targeted rural and small-town consumers who used soaps to wash their hair. And that’s when the multinationals like P&G and Unilever sat up and noticed it. This was one regional player who was there to stay and also was giving them a good run for their money. Later, it changed its name from Beauty Cosmetics to X. At that time Calvin Klein’s perfumes and the corresponding fragrance lines used to be maintained by Calvin Klein Cosmetics Company (CKCC), a Unilever company. The folks at Unilever were not amused. However X was able to retain its brand name as it was named after the founder’s father. Identify X.

14. X was an American passenger and cargo airline established in 1950 and covertly owned and operated by the Central Intelligence Agency's (CIA) Special Activities Division from 1950 to 1976. It supplied and supported United States covert operations in Southeast Asia during the Vietnam War.

15. GradeGuru.com is a free study network where college students can share and find class-specific study notes, learn collaboratively and build their academic reputations to earn rewards, internships and career opportunities. GradeGuru was started in Great Britain in August 2007. The concept was based on the findings of research into how students study, conducted using methods of ethnography. The site was launched in the United States in June 2008. Just as MIT Open Courseware marked a shift in the way academics leverage the web to spread knowledge, GradeGuru was created to support the concept of Open Access by facilitating an environment where students can engage with one another and offer peer-feedback while accessing study materials that support their learning styles. Which company founded GradeGuru?

16. X is a business newspaper from HT Media Ltd, launched in collaboration with The Wall Street Journal on 1 February 2007. It is a premium business news publication aimed at decision makers and policy makers of the country and it is the first newspaper in India to be published in the Berliner format. It is now India's 2nd most widely read national business daily.

17. Connect

18. Sir Edward Ashford was a childhood friend of fellow aristocrat Ozwell E. Spencer, and the promising virologist James Marcus. Together the three founded X. X is a bioengineering pharmaceutical company. It is a major international player in a number of markets including pharmaceuticals, medical hardware, defense, and computers along with more clandestine operations utilizing genetic engineering and accused viral weaponry. The company is also has a more public face, producing cosmetics, consumer products and foods.

19. Ads of the World Differential scoring 1 team gets it: 30 2 teams get it: 20 3 teams get it: 15 4,5 teams get it: 10 6,7 teams get it: 5

28. Connect 8 questions After second slide: +40,-20 After 4th slide: +30,-15 After 6th slide: +20,-10 Finally: +10

36. Infinite Bounce II

37. If the “Bulldog market" refers to U.K. markets and "samurai market" refers to the market in Japan , what is the similar slang term used for US market?

38. Typically, the acquisition price's premium is extremely generous compared to the prevailing market price. Therefore, if the target company's management refuses the offer, shareholders may initiate lawsuits or other forms of revolt against the target company for not performing their fiduciary duty of looking out for the best interests of the shareholders. What are these sorts of offer known as?

39. X theory is a theory to Predict the Stock Market Direction. The idea that Xare a predictor of the stock market direction. According to the theory, if X is short, it means the markets are going up. And if X are long, it means the markets are heading down.

40. X (also known as the paradox of plenty) refers to the paradox that countries and regions with an abundance of natural resources, specifically point-source non-renewable resources like minerals and fuels, tend to have less economic growth and worse development outcomes than countries with fewer natural resources. This is hypothesized to happen for many different reasons, including a decline in the competitiveness of other economic sectors (caused by appreciation of the real exchange rate as resource revenues enter an economy), volatility of revenues from the natural resource sector due to exposure to global commodity market swings, government mismanagement of resources, or weak, ineffectual, unstable or corrupt institutions (possibly due to the easily diverted actual or anticipated revenue stream from extractive activities).

41. 5. The phrase X is French and literally means "let do", but it broadly implies "let it be", or "leave it alone." the phrase stems from a meeting in about 1680 between the powerful French finance minister Jean-Baptiste Colbert and a group of French businessmen led by a certain M. Le Gendre. When the eager mercantilist minister asked how the French state could be of service to the merchants and help promote their commerce, Le Gendre replied simply "X".

42. A strategy used in corporate mergers and acquisitions where a seemingly unrelated third party poses as a white knight in order to gain trust from the target company. After gaining trust (and possibly information that the target company is unwilling to share with the hostile acquirer), the third party turns around and joins the bidders.

44. In mathematical finance, the _________ are the quantities representing the sensitivities of the price of derivatives such as options to a change in underlying parameters on which the value of an instrument or portfolio of financial instruments is dependent.

45. A survey done by The Economist that determines what a country's exchange rate would have to be for a Xin that country to cost the same as it does in the United States. Purchase power parity (PPP) is the theory that currencies adjust according to changes in their purchasing power.

46. A Credit rating agency (CRA) is a company that assigns credit ratings for issuers of certain types of debt obligations as well as the debt instruments themselves. In some cases, the servicers of the underlying debt are also given ratings. X, Moody’s and Fitch group are the most leading companies in credit ratings market. In 2001, they had 95% of the market share.

48. Long connect 10 questions Each question carries 10 points After 2nd slide: +50,-30 After 4th slide: +40,-25 After 6th slide: +30,-20 After 8th slide: +20,-10 After that: +10

52. Paul M. George was a victim of road rage and was killed on 22nd August 2009. He was the executive director of a 123 year old business house based in India which has interests in information technology, media, financial services and many more sectors. The chairman of the business house also happens to be the father of the deceased. Name the group.

53. During the mid-1980s, Gulf Air began to cut back its services to Dubai as it was concerned it was providing regional feeder flights for other carriers. As a result X was conceived in March 1985 with backing from Dubai's royal family.

54. Panasonic Electrical Works, Ltd. (PEW)formally known as Matsushita Electric Works, Ltd. (MEW), a maker of building materials and lighting equipment, acquired 80 percent stake in X in year 2007 for 500 million USD. The acquisition helped Matsushita gain entry into the fast-growing Indian electrical equipment market. X’s sales for March 2006-07 were Rs 920 crore with 60 per cent market share in the organised market. Id X.

57. X is the grandson T. V. SundaramIyengar. He started working as a mechanic while in high school. He graduated as an engineer from the University of Madras, and then obtained a Masters' Degree in Management from the Purdue University in USA. He became the Managing Director (MD) of Sundaram Clayton Ltd. in May 1979 His daughter Lakshmi Venuis married to N.R. RohanMurthy.

58. X company started in 1948 as a textile manufacturer. Since then X has successfully diversified into Viscose Staple Fiber (VSF),cement, sponge iron and chemicals. X acquired the majority stake in Ultra Tech Cement Co Ltd (Ultra Tech), the new identity for the de-merged cement business of Larsen & Toubro (L&T). The acquisition which took two years to complete, is the biggest ever in the Indian cement industry.

59. LVC 16 SLIDES After 2 slides each: 40,-25;35,-25;30,-20;25,-15;20,-10;15,-10;10,-5;5,0