Workshop china Retail Compass mei 2011

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This presentation for Dutch relation from The Retail Compass Centre part of their preparation trade mission to Shanghai.

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Workshop china Retail Compass mei 2011

  1. 1. WORKSHOP CHINA FOR
  2. 2. DUTCHMAN HENK TEROL IS THE OWNER OF MARKETING AND COMMUNICATION CONSULTANCY ADMARCOM. WITH OVER FORTY YEARS OF EXPERIENCE IN MARKETING AND DEVELOPMENT, HENK VISITED CHINA NUMEROUS TIMES. ONE OF HIS PROJECTS WAS THE INTRODUCTION OF GREEK GOURMET PRODUCTS IN THE RAPIDLY MATURING CHINESE RETAIL MARKET.WHILE TRAVELING THROUGH CHINA, HE WORKED EXTENSIVELY WITHDISTRIBUTORS, RETAILERS AND OTHER STAKEHOLDERS. AND SOON HEWAS ASKED TO BECOME MASTER OF CEREMONIES OF ONE OF HISBUSINESS PARTNERS. TODAY HENK IS YOUR MASTER OF CEREMONIES.
  3. 3. Content:  Changing China  Marketing &  Urbanization Distribution  Investment in Europe  Importers & Agents  Why China?  Regulations & Customs  Consumers  Habits & Characteristics  Retail in China  Preparations  Internet & Social Media  Questions
  4. 4. 20 YEARS FROM NOW CHINAS WILL BETHE LARGEST ECONOMY IN THE WORLD.ESPECIALLYWHEN CHINA IS LESS EXPORT DEPENDENTAS DOMESTIC CONSUMPTION GROWS
  5. 5. China Population developments
  6. 6. The outlook
  7. 7. CHANGING CHINA
  8. 8. Changing ChinaCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  9. 9. Changing ChinaCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  10. 10. Changing ChinaCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  11. 11. Changing ChinaCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  12. 12. Changing China
  13. 13. Changing China Alternative energy sources
  14. 14. Changing China Alternative energy sourceshttp://ap.suntech-power.com/zh/products/utility-scale.html
  15. 15. Changing China Alternative energy sourcesWind power plants in Xinjiang, China Three Gorges Dam site, Sandouping, Hubei province, China
  16. 16. URBANIZATION CHINAF&B Entrepreneurs With Export Plans To China
  17. 17. Urbanisation CHINA
  18. 18. Tier cities CHINA
  19. 19. Population Developments CHINA
  20. 20. Postcard Tianjin • City still somewhat traditional setting, although the picture suggests otherwise. CHINA•Many cars, but still lot bikes and traditional transport. INVESTMENTS IN •Developing rapidly. •Is seen as Chinas new business center. EUROPE •Recovery Beijing as a cultural center has a direct impact on infrastructure Tianjin. •In 35 minutes by HS train from Beijing to Tianjin ..
  21. 21. Harbour Piraeus  Since 2009 owns Cosco, stated owned company, 75% of this harbour  Interest in East part Mediterranean area  Contract 35 years  Focus on harbours for export activities in Europe (Rotterdam)  Chinese companies owns preferable the whole business chain
  22. 22. Winehttp://www.nieuwsblad.be/article/detail.aspx?articleid=GOP35QJ6N&subsection=206
  23. 23. Bank
  24. 24. Cars  Geely owns Volvo since Aug. 2010
  25. 25. Retailhttp://www.hutchison-whampoa.com/eng/index.htm Sir Ka-shing Li, is a wealthy businessman from Hong Kong. He is the richest person of East Asian descent in the world and the sixteenth richest man in the world with an estimated wealth of US$16.2 billion on 13 February 2009. Presently, he is the Chairman of Hutchison Whampoa Limited (HWL) and Cheung Kong Holdings; through them, he is the worlds largest operator of container terminals and the worlds largest health and beauty retailer.
  26. 26. WHY CHINA?F&B Entrepreneurs With Export Plans To China
  27. 27. Why China?China Facts
  28. 28. Why China?China Facts
  29. 29. Why China? China FactsCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  30. 30. Why China? City developments : source Champs, fastest growing cities Population in 2000 Peak population (year)Pearl River Delta “City” 16.6 m 31.2 M (2034)Guangzhou, Shenzhen, Dongguan and FoshanJingjin 16.6 M 31.1 M (2035)Beijing & Tianjin Current Beijing 16.8 M Current Tianjin 10.8 MYangtze River Delta “City” 14.8 M 21.6 M (2031)Chongqing 6.2 M 11.2 M (2027) Current 32 MChengdu 3.9 M 11.1 M (2035) Current 10.4 MZhengzhou 6.7 M 10.1 M (2039) Current 7.2 MXi „an 4.6 M 10.0 M (2035Changzhutan cluster 3.7 M 9.7 M (2034)Nanjing 3.5 M 7.2 M (2035) Current 7.7 M http://www.eiu.com/subscriber_promos.aspx
  31. 31. Trade facts Globaly
  32. 32. Trade facts
  33. 33. Economic Grew CHINA
  34. 34. Income Developments CHINA
  35. 35. Changes and challenges ahead Politics: party bureaucracy and the challenges ahead of a fast-changing society Economy: Government control and entrepreneurial spirit China and the world: Nationalism and Foreign business Infrastructure: hard and soft (still bad areas) Demography: education and workforce Management: The international manager Production: The law, supply china and quality Growing middle classes and life style products China & EU
  36. 36. Dutch export CHINA
  37. 37. CONSUMERS
  38. 38. Chinese Consumers
  39. 39. Consumer Trends China
  40. 40. Young Chinese consumers
  41. 41. Comparison of young consumers in Asia
  42. 42. Important to know• Trend Sensitive• Brand Sensitive• Brand Loyalty• Western-oriented FEATURES:• 15% population is between 15 and 24 years old;• 260 million critical potential consumers c• Major impact by increasing purchasing power• Important for business strategy
  43. 43. RETAIL IN CHINA
  44. 44. China Retail
  45. 45. Shopping Shanghai
  46. 46. Sheng da Plaza – Pudong
  47. 47. Shopping Beijing
  48. 48. Shopping Shanghai
  49. 49. European Retail China
  50. 50. Cooperations
  51. 51. Luxury brands in China The Digital IQ of Prestige Brands in China The massive potential for retail businesses in China is no surprise to anyone—least of all prestige brands. After years of annual double-digit growth, China‟s booming economy has left tens of millions of consumers seeking new ways to spend their disposable income. In 2009, China became the world‟s second largest luxury market behind Japan, surpassing the United States. Even though these trends were recognizable at least 20 years ago, many prestige brands are still playing catch-up in this diverse and rapidly changing marketplace. With 384 million internet users—more than the U.S. and Japan combined—much of the competition for customers and brand loyalty will play out online. The investment prestige brands make in their own digital competence could be a deciding factor in their ability to survive and thrive in China, and is likely to become increasingly important as the market matures.
  52. 52. INTERNET & IMPORTANCESOCIAL MEDIA
  53. 53. Internet
  54. 54. Internet use
  55. 55. Importance sources
  56. 56. Importance as trustful source
  57. 57. Internet sources Important for DM
  58. 58. Sources for trustful preparations
  59. 59. Importancy communication with blogs
  60. 60. Chinese social media
  61. 61. Online shopping
  62. 62. Frequency Online shopping
  63. 63. Reasons Online Shopping
  64. 64. MARKETING &DISTRIBUTIONFOOD & BEVERAGES
  65. 65. Who’s are the distribution channels build up?
  66. 66. Developments food & beverages retail China http://www.researchinchina.com/FreeReport/PdfFile/634000115899375000.pdf
  67. 67. Carrefourhttp://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR246.htmhttp://www.express.be/business/nl/economy/carrefour-succesvol-china-dankzij-lokale-orientatie/83898.htm
  68. 68. City Shop
  69. 69. City Shop
  70. 70. IMPORTERS & AGENTS
  71. 71. Importers & Agents
  72. 72. Sims
  73. 73. Arla & SimsPlatform for Product Know-how and Market Insights
  74. 74. REGULATIONS &CUSTOMS
  75. 75. Regulations and good to know Agentschapnl.nl Fenedex NCH Export associations Ministerie van Buitenlandse Zaken Ministerie van Economie, Innovatie en Landbouw
  76. 76. Export to China • Characteristics and habits • First Step • Corporate culture •Guanxi (Relationship Development) PreparationsAND a lot of information is available!!!!
  77. 77. CHINA Workshop for entrepreneurs with export plans to China
  78. 78. Features & habits
  79. 79. Introduction INTRODUCTION
  80. 80. CORPORATE CULTURE: DISCOVERY AND RELATIONSHIP• The mentality and the language, in different regions in China show large differences.• It is important that you, if you want to do business, select before a (your )region andconcentrates on it.• Negotiate and liaise with Chinese require patience and tact.• Chinese are reliable, but hard and tough negotiators skilled in the opposite playing off ofeach other competitors.• Treat them as equals and try a build up good personal relationship with you personally.• Presents your business card (written in English and Chinese) with both hands.• The first meeting the aim of your Chinese partner is mainly focused on the close friendshipand mutual understanding.
  81. 81. CORPORATE CULTURE: DISCOVERY AND RELATIONSHIP Avoid confrontations. It is better to lie than someone suffering loss of face, especially when it comes to someoneyou later might need. All Chinese relations are based on a network, but these networks are business faroutweigh the networks that we know in the West.Respect and respect are very important to your Chinese partner, but also for yourself. By someone in public to lose leave that person lose face. Nothing is worse than that! Not only the relationship with the person who has sufferedloss of sight is disturbed, but also with those who were present. Face you can get and give, but should not lose and lose.
  82. 82. Chinese Relationship Development
  83. 83. Relationship development "Business" and "Private" are of equal significance.It comes in both cases on respect and trust that the relationship is balanced. .
  84. 84. PREPARATIONS
  85. 85. Preparations
  86. 86. DEVELOP AN INTERNATIONAL STRATEGY Understand consumersUnderstand value brand equity Provide integrated marketing skills OK GOOD OUTSTANDING Return on investment Innovation & creativity COOPERATION/CollaborationWHERE ARE WE NOW? vs WHERE WE WILL BE IN 6 MONTH?
  87. 87. China market scan
  88. 88. Recommendations Conclusions
  89. 89. Further reading
  90. 90. 同义词
  91. 91. FROM HANS ROSLING WHO WAS KEY SPEAKER ON TEDEXChina and India ?
  92. 92. CHINA Workshop for entrepreneurs with export plans to China Thanks for your attention and I wish that you can now make astep forwards to reach your aims HENK TEROL Mobile: +31(0) 654 977 703 CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

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