27 years independent entrepreneur as marketing & sales consultant for (inter)national clients.
15 years in publishing houses responsible for sales of advertising space.
5 years in marketing & communication agencies as client service director and responsibility of boards
Integer, people man, go-getter, creative, inspiring, honest, enthusiastic, flexible and open minded.
Specialities: Business Development, Marketing & Communication, Branding, Retail, Social Media
Passion: Food & Beverages,
International Marketing, Sales & Communication
Branding, Brand Manual, Conception & New Packaging design, Presentations, Franchise & Store concepts, Brand Experiences Shops, Investment
Planning, Marketing, Product, Export/Sales & Key Account Management, Web visibility, online strategies for product support, New Marketing (2.0)
approach through social networks, Change Management, Internal Communication, etc.
Business Development Communication Agencies
WPP/Wunderman/TaskForce Amsterdam, BBDO/Proximity Amstelveen
Business Development own company
Client Services & Account Director
Bozell Advertising, Retail clients as Praxis, Etos, CombiFoto, Carpetland, Lucky Leder
ARVH Communications with clients as ,Mölnlycke, (Edet & Tork), Vlaarr Enveloppen,
Sales & Category Management
Sales Director Publishers± Reed Elsevier, Perscombinatie. Category Management: Mölnlycke , Elma Ltd.
B2B & B2C, Trade, Retail,
Profit and Governmental organisations
Shelve(s) analyses, included cost & profit
Marketing Strategy: Research current and new customers profile, analyses distribution channels, the
brand position in the consumer market
Conclusions: 30 years old brand is not connected with new target group, new focus (female) consumers
Conception New Umbrella International brand image, packaging design
New Distribution philosophy and (inter) national growth strategy
(Inter) National Sales Management: Key Account Planning, Export Europe
Wholesale philosophy for new channels
Results after introduction in August 2012 month:
Seriously growth in Liquor channels and shops, growth in the bee and deli market.
First seriously export approach and positive results in Belgium and Germany.
Options for Hong Kong and other countries in Europe (Poland, UK).
(Inter)national Distributors and
• For Holland:
From 20 % to 100% penetration, seriously
increasing market share and use of more
Increasing penetration, seriously growth in market
share and use of more different tastes
Start with 4 extra shops in Amsterdam, behind
the two existed shops for tourist in Katwoude and
Bee market wholesale:
Increasing sales, seriously growth in market share and use of more different
Export to Belgium , Germany existing
Project Export Cretan Products
Elma bulk into three independent Business Units
Planning: Business, Export, Marketing, Product and Communications
New website: www.elmaltd.eu
Port Folio Management
Key Account System and Client Report System
Focus export China, Arabic Speaking countries, India, Russia and USA
Target groups analyses; b2c, b2b,`retail, wholesale, agents, city analyses, agent
New brand profile, Brand experience shop concept, packaging concept and brand
manual for Cretan Treasure
From only BULK into three Business Units