Ondernemen en zakendoen in china

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De veranderingen, de groei en de business kansen en manier in China

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Ondernemen en zakendoen in china

  1. 1. Ondernemen in China “ Let China sleep for when she awakes, she will shake the world ” Napoleon BonaparteCHITRACONCHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  2. 2. CHINA Over 20 jaar is China de grootste economie ter wereld. • Met name wanneer China minder export- afhankelijk is. • Als binnenlandse consumptie stijgt. Europa rest aan het eind van deze eeuw een kleinere rol in de wereld. De opkomst van China is niet te stuiten: China wordt het nieuwe centrum.Jacques Syben - Hoogleraar Monetaire Economie Lees (klik link)aan de Universiteit van Tilburg. Zie (klik link) CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  3. 3. INHOUDSOPGAVE Socio-demografische ontwikkelingen Roer is om in China Zakendoen in/met China Het roer van China nu in Europa Guanxi China en haar facts en figures China haar ambities China en haar consumenten Chinezen en hoe gaan wij daar mee om? Hoe bouwen wij daar onze relatienetwerken En dan de aanpak!!! CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  4. 4. INFORMATIE EN BLIK OP CHINAOnline informatie (weblinks):Achtergrond ChinaBevolkingsontwikkelingSatellietfoto Tiananmen PleinSatellietfoto Shanghai, Pudong en Bund Het Oosten is aanmerkelijk“meer verstedelijkt als het Westen ” CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  5. 5. Ondernemen in China Rob Hermans Directeur Chitracon bv Chinese translations, consulting & recruitment 圣诞快乐 Henk Terol Directeur Admarcom Export (Business) DevelopmentCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  6. 6. China’s roer is fors omgegaan….1978-2008: China Changing Course Like the Yellow RiverWendy LiuDecember 06, 2008This month marks the 30th anniversary of China´s Reform and Opening Up program, which launchedChina´s market economy and opened it up for foreign investment. Numerous English phrases have beenused to describe the country´s change since. None of them, however, may better capture it than one ofChina´s own sayings:“’30 years, you are on the east bank of the river. Another 30 years, you are on its west bank."The river is the Yellow River, China´s Mother River..Just like the Yellow River, China has truly changed itscourse in the last three decades, and the Chinese people today are truly on a different side of the river. CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  7. 7. China’s roer is fors omgegaan…. CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  8. 8. China’s roer is fors omgegaan….
  9. 9. China’s roer is fors omgegaan…. CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  10. 10. Zakendoen met China, de ‘’nieuwe’’wereldspelerCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  11. 11. Zakendoen met China, de‘’nieuwe’’wereldspeler CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  12. 12. Zakendoen met China, de ‘’nieuwe’’wereldspelerCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  13. 13. Met RIKS naar China Zakendoen met China, voor stedenbouw en watermanagement in 30 landen de ‘’nieuwe’’ wereldspelerCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  14. 14. Zaken doen in China “denk Chinees’’ of werk via Chinezen
  15. 15. Zaken doen in China relaties ‘’guanxi’’CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  16. 16. Zaken doen in China tegenprestaties of‘’you scratch my back, I’ll scratch yours’
  17. 17. Zaken doen in China geen agenda CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  18. 18. Zaken doen in China  geduld CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  19. 19. Zaken doen in China wie is de baas? CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  20. 20. Zaken doen in China  eten CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  21. 21. Zaken doen in China  drinken CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  22. 22. Zaken doen in China praat niet over politiek
  23. 23. Het roer om: steeds meer Chineseproducten in Europa Haier is the world’s 4th largest whitegoods manufacturer and one of China’s Top 100 IT Companies CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  24. 24. Het roer om: steeds meer Chineseproducten in Europa CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  25. 25. Het roer om: steeds meer Chineseproducten in Europa
  26. 26. Het roer om: steeds meer Chineseproducten in EuropaCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  27. 27. Het roer om: steeds meer Chineseinvesteringen in Europa CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  28. 28. Het roer om: steeds meer Chinesestudenten naar Europa…Friday August 28, 2009Chinese Students Abroad Exceed 1 MillionMore than 1 million Chinese have studied abroad since the late 1970s, anofficial with the Ministry of Education (MOE) said in Beijing on Monday. In 2005,118,500 Chinese students studied abroad, 106,500 at their own expenses. TheChinese government has also funded more people to study overseas. More than100,000 Chinese have studied abroad annually since 2002, according to theMOE. CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  29. 29. …en naar Nederland !Chinese studenten trekken Nederland binnenMaandag, 3 augustus , 2008Ni Hao!De Chinezen komen!Niet alleen Duitse studenten hebben het oerdegelijke Hollands hogeronderwijs ontdekt, in China is men ook vol lof over leren in de polders.Het aantal Chinezen dat dit jaar in Nederland gaat studeren is 30 procent hogerdan vorig jaar. Waarom in godsnaam Nederland?Waarom niet lekker in Frankrijk of onder de Spaanse zon? Net als de Duitsers vallen ookde Chinezen op de hoeveelheid Engelstalige opleidingen in Nederland. Dat zijn er maar liefst 1100. CHITRACON De vorming van ChinaProfs: samenwerking Chitracon – Vebego CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  30. 30. Het roer om: China ende rest van de wereld !? CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  31. 31. Het roer om: steeds meer Chinese investeringen in Europa S a m e n w e r k i n g: Chitracon 
  32. 32. De vorming van Chitracon bv:Chinese translations, consulting & recruitment CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  33. 33. De vorming van Chitracon bv:Chinese translations, consulting & recruitment CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  34. 34. De vorming van Chitracon bv:Chinese translations, consulting & recruitment CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  35. 35. 20 years from now Chinas will be thelargest economy in the world.Especiallywhen China is less export dependentAs domestic consumption grows
  36. 36. China Questions
  37. 37. China Factshttp://www.un.org/esa/population/meetings/EGM_PopDist/Chan.pdf
  38. 38. China Facts
  39. 39. China Facts
  40. 40. China Facts
  41. 41. The outlook
  42. 42. Changing CHINAF&B Entrepreneurs With Export Plans To China
  43. 43. Changing ChinaCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  44. 44. Changing ChinaCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  45. 45. Changing ChinaCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  46. 46. Changing ChinaCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  47. 47. Economic Growth FACTSFor Entrepreneurs With Plans (in)to China
  48. 48. Chinese Economic Stats & Realities 1
  49. 49. Chinese Economic Stats & Realities 2
  50. 50. Why CHINA?For Entrepreneurs With Plans (in)to China
  51. 51. Why China? China FactsCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  52. 52. Why China? China FactsCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  53. 53. Why China? China FactsCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  54. 54. Why China? City developments : source Champs, fastest growing cities Population in 2000 Peak population (year)Pearl River Delta “City” 16.6 m 31.2 M (2034)Guangzhou, Shenzhen, Dongguan and FoshanJingjin 16.6 M 31.1 M (2035)Beijing & Tianjin Current Beijing 16.8 M Current Tianjin 10.8 MYangtze River Delta “City” 14.8 M 21.6 M (2031)Chongqing 6.2 M 11.2 M (2027) Current 32 MChengdu 3.9 M 11.1 M (2035) Current 10.4 MZhengzhou 6.7 M 10.1 M (2039) Current 7.2 MXi „an 4.6 M 10.0 M (2035Changzhutan cluster 3.7 M 9.7 M (2034)Nanjing 3.5 M 7.2 M (2035) Current 7.7 M http://www.eiu.com/subscriber_promos.aspx
  55. 55. Trade facts 1
  56. 56. Trade facts 2
  57. 57. Trade facts 3
  58. 58. Trade facts 4
  59. 59. Population Developments CHINA
  60. 60. Economic Grew CHINA
  61. 61. Income Developmenst CHINA
  62. 62. Dutch export CHINA
  63. 63. Urbanization CHINAFor Entrepreneurs With Plans (in)to China
  64. 64. Urbanisation CHINA
  65. 65. Tier cities CHINA
  66. 66. “Theres a lot of homework beforehand. It really amazes me how often and how easily foreign companies come to Chinaand be prepared against all common sense to go just because it is China. China is like another planet.”Sam GoodmanAuthor of “Where East Eats West: The Street Smarts Guide to Business in China”
  67. 67. Postcard Beijing • In 15 years of growth 3 to 18 million inhabitants. • Seven ring roads, almost no more cyclists • Impressive malls and shopping centers. • All known international brands are present. • At least 1 million foreign workers. • Internationally oriented.
  68. 68. Postcard Shanghai • Asias largest seaport.• More than 20 million inhabitants. • Urban area nearly 45 million . inhabitants. • More than 6 million foreigners working for international companies. • Huge industrial complex withworkers from across China, mainly young, educated Chinese for the commercial and often less educated Chinese for industry. • Pudong where a new town with mostly foreigners
  69. 69. Postcard Qingdao •Port city with nearly 14 million inhabitants. • Huge development.• Almost immediately connected with Hi Speed Train network. •By plane / - three fifteen minutes. •A city with many large retail organizations and Chinese companies.
  70. 70. Postcard Tianjin • City still somewhat traditional setting, although the picture suggests otherwise. CHINA•Many cars, but still lot bikes and traditional transport. INVESTMENTS IN •Developing rapidly. •Is seen as Chinas new business center. EUROPE •Recovery Beijing as a cultural center has a direct impact on infrastructure Tianjin. •In 35 minutes by HS train from Beijing to Tianjin ..
  71. 71. Harbour Piraeus  Since 2009 owns Cosco, stated owned company, 75% of this harbour  Interest in East part Mediterranean area  Contract 35 years  Focus on harbours for export activities in Europe (Rotterdam)  Chinese companies owns preferable the whole business chain
  72. 72. Winehttp://www.nieuwsblad.be/article/detail.aspx?articleid=GOP35QJ6N&subsection=206
  73. 73. Bank
  74. 74. Cars  Geely owns Volvo since Aug. 2010
  75. 75. Retailhttp://www.hutchison-whampoa.com/eng/index.htm Sir Ka-shing Li, is a wealthy businessman from Hong Kong. He is the richest person of East Asian descent in the world and the sixteenth richest man in the world with an estimated wealth of US$16.2 billion on 13 February 2009. Presently, he is the Chairman of Hutchison Whampoa Limited (HWL) and Cheung Kong Holdings; through them, he is the worlds largest operator of container terminals and the worlds largest health and beauty retailer.
  76. 76. ConsumersFor Entrepreneurs With Plans (in)to China
  77. 77. Chinese Consumers
  78. 78. Consumer Trends China
  79. 79. Young Chinese consumers
  80. 80. Comparison of young consumers in Asia
  81. 81. INTERNET
  82. 82. Internet
  83. 83. Internet use
  84. 84. Chinese social media
  85. 85. Online shopping
  86. 86. Frequency Online shopping
  87. 87. Reasons Online Shopping
  88. 88. AND we?Where are we?What are we goingto do?Where is our spirit?
  89. 89. Business (in)with China • Characteristics and habits • First Step • Corporate culture •Guanxi (Relationship Development) PreparationsAND a lot of information is available!!!!
  90. 90. CHINA Workshop for entrepreneurs with (in)to China
  91. 91. Features & habits
  92. 92. Introduction INTRODUCTION
  93. 93. CORPORATE CULTURE:DISCOVERY AND RELATIONSHIP
  94. 94. CORPORATE CULTURE:DISCOVERY AND RELATIONSHIP
  95. 95. Chinese Relationship Development
  96. 96. Relationship development "Business" and "Private" are of equal significance. It comes in both cases on respect and trust that the relationship is balanced. .
  97. 97. Relationship development
  98. 98. CHINA OUR SERVICES
  99. 99. Preparations
  100. 100. DEVELOP AN INTERNATIONAL STRATEGY Understand consumersUnderstand value brand equity Provide integrated marketing skills OK GOOD OUTSTANDING Return on investment Innovation & creativity COOPERATION/CollaborationWHERE ARE WE NOW? vs WHERE WE WILL BE IN 6 MONTH?
  101. 101. SUPPORT AND COORDINATION
  102. 102. Services Strategy in image Sales in China Market position in China
  103. 103. Possibilities In one glance Research in China China Market Strategy Sales in China Market position in China
  104. 104. China market scan
  105. 105. Our target
  106. 106. Recommendations Conclusions
  107. 107. Our services and added values
  108. 108. CHINA?
  109. 109. Links and industry contacts
  110. 110. Further reading
  111. 111. Why trip to China 2011?CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  112. 112. From perspectiveDutch Banks and entrepreneur  Rudy Stroink  Former Owner Tramell Crow
  113. 113. Asia, the future for growth
  114. 114. The tripWhat you can expect
  115. 115. Flights & Hotels
  116. 116. Costs & PreparationsCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  117. 117. Pay attention
  118. 118. Our network partnersFor export support & business development inChina and the Middle East CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING, Match Meetings & RECRUITMENT
  119. 119. 同义词
  120. 120. Contact details Henk Terol Mobile: +31 (0)654977703  Rob Hermans Web: www.admarcom.com  Mobile: + 31 Export Development (0)636432647 Export Support Category Management  Web: China consultancy Food www.chitracon.com Business Development Marketing & Communication CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING, Match Meetings & RECRUITMENT
  121. 121. I want to sharesome ideasfrom hans roslingwho is key speakeron Tedex
  122. 122. CHINA Workshop for entrepreneurs with plans (in)to China Thanks for your attention and I wish that you can now make astep forwards to reach your aims HENK TEROL Mobile: +31(0) 654 977 703 CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

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