Q-Industries' Technology v. Technique presentation - representing our latest thinking about how we harness the power of technology to help our clients meet their digital marketing goals.

1. Q-Industries Technology v. technique presentation

2. Information alone can’t tell a story. Communication means transmitting and receiving information with context.

3. Networks connect people. Computer interfaces allow people to share. Those interfaces have fueled more than 40 years of innovation in our field.

4. Technologies change. The desire to communicate has not.

5. We believe that technique transcends technology. We thrive in a culture of creativity and innovation. We value core fundamentals and develop specializations across our field – from graphic arts to database design. We solve problems and create solutions with the big picture in mind. We understand that technology is transient. We learn from experience – both good and bad. We plan projects knowing that risk and reward go hand in hand.

6. We believe that technique transcends technology. Technologies turn over every 18 months. That means web developers who are technology- rather than technique-driven must re-learn their job every 18 months or become obsolete. Techniques like database normalization (developed at IBM in the early 1970s) or object-oriented programming (developed with the SIMULA language in the early 1960s) are patterns that can be applied to many different technologies. We care more about the why. We expect to be able to learn the how when the time comes.

7. We call our technique the Q-Way. The Q-Way provides a roadmap for our projects. It’s a pattern we can adapt to solve just about any problem online. We’ve worked on a lot of projects over the past decade. We built the Q-Way from those experiences. We continue to refine and optimize it. We want the Q-Way to be lean, focused and transparent to everyone. It’s how we deliver our projects on-time and on-budget. More importantly, the Q-Way helps us make our clients look good.

8. We are a team of creative engineers. Successful web companies aren’t just designers, developers and salespeople. We are engineers – builders – who also happen to be Musicians, Photographers, Cyclists, Parents, Writers, Poets, Scholars, Dancers, Fashion Designers, DJs, Hackers, Athletes, Painters, Librarians, Chefs, Activists, Bloggers, Journalists, Gamers, Bikers, Filmmakers, and Do-It-Yourselfers From around the world.