Viral link building A great addition to your link building toolbox Peter van der Graaf Netsociety - The Netherlands
What is it?
Getting the details right <ul><li>Commercial message? </li></ul><ul><li>Who is the messenger? </li></ul><ul><li>Copied or ...
We Like SEO <ul><li>Why didn’t this work? (yet) </li></ul>
Igniting the viral
Ethical SEO? <ul><li>Some things are just too risky </li></ul>
Controlling a viral? <ul><li>You can’t! Benefit from the attention not the message </li></ul><ul><ul><li>Horror holidays <...
Keep evolving <ul><li>These examples were mere eye-openers </li></ul><ul><li>Not all customers allow this freedom </li></u...
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Viral Link Building

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Presentation on great link building possibilities by using viral marketing. SES Chicago 2008

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Viral Link Building

  1. 2. Viral link building A great addition to your link building toolbox Peter van der Graaf Netsociety - The Netherlands
  2. 3. What is it?
  3. 4. Getting the details right <ul><li>Commercial message? </li></ul><ul><li>Who is the messenger? </li></ul><ul><li>Copied or referenced? </li></ul><ul><li>Link topic and details? </li></ul><ul><li>Which page ranks? </li></ul><ul><li>Fast or steady link growth? </li></ul>
  4. 5. We Like SEO <ul><li>Why didn’t this work? (yet) </li></ul>
  5. 6. Igniting the viral
  6. 7. Ethical SEO? <ul><li>Some things are just too risky </li></ul>
  7. 8. Controlling a viral? <ul><li>You can’t! Benefit from the attention not the message </li></ul><ul><ul><li>Horror holidays </li></ul></ul><ul><ul><li>Art on-demand </li></ul></ul><ul><ul><li>Stop Vodafone </li></ul></ul><ul><ul><li>Real estate award </li></ul></ul>
  8. 9. Keep evolving <ul><li>These examples were mere eye-openers </li></ul><ul><li>Not all customers allow this freedom </li></ul><ul><li>Result driven strategic approach </li></ul><ul><li>It’s just one tool in your link building toolbox </li></ul>

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