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Viral Link Building

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Presentation on great link building possibilities by using viral marketing. SES Chicago 2008

Presentation on great link building possibilities by using viral marketing. SES Chicago 2008

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Transcript

  • 1.  
  • 2. Viral link building A great addition to your link building toolbox Peter van der Graaf Netsociety - The Netherlands
  • 3. What is it?
  • 4. Getting the details right
    • Commercial message?
    • Who is the messenger?
    • Copied or referenced?
    • Link topic and details?
    • Which page ranks?
    • Fast or steady link growth?
  • 5. We Like SEO
    • Why didn’t this work? (yet)
  • 6. Igniting the viral
  • 7. Ethical SEO?
    • Some things are just too risky
  • 8. Controlling a viral?
    • You can’t! Benefit from the attention not the message
      • Horror holidays
      • Art on-demand
      • Stop Vodafone
      • Real estate award
  • 9. Keep evolving
    • These examples were mere eye-openers
    • Not all customers allow this freedom
    • Result driven strategic approach
    • It’s just one tool in your link building toolbox

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