Propadoo Presentation


Published on

Propadoo is the first of its kind online solution that systematically collects real-time testimonials, streams them to your website & social community and never forgets to ask your customers for referrals.

1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Propadoo Presentation

  1. 1. Propadoo Confidential<br />1<br />
  2. 2. Solving 2 Problems<br />Generating recognition content (testimonials & references) is not easy, unpleasant & therefore last on the to-do-list<br />Managing & promoting recognition content is still being done in a web 1.0 way which is fragmented and inefficient<br />2<br />
  3. 3. What IS Working“Customer Referrals”<br />Interruption Marketing not working well anymore (Caller ID, Spam Filters, DVR’s)<br />Marketing costs rising, increased competition, lead purchasing costs rising<br />Statistics show 45% of businesses are chosen based on recommendations of others -<br />3<br />
  4. 4. Why Are These Problems Important To Your Business?<br />Products & services with reviews & testimonials have a 12.5% higher conversion rate than those without<br />Products & services with 5+ reviews & testimonials have a 74.5% higher conversion rate than those without reviews<br />* Based on a detailed analysis by online research firms Pollara & Nielson<br />4<br />
  5. 5. TestimonialsOld School<br />Wait for the occasional letter/email from a happy customer or verbally request <br />Testimonials usually end up in someone’s email folder, not shared or promoted<br />Promotion is cumbersome, static & lacks credibility<br />Putting on website is cumbersome<br />Testimonials are static<br />Know very little about sources<br />5<br />
  6. 6. ReferencesOld School<br />“Does anyone have a good reference or two for me to use?” Scrambling to find one, emailing the other sales reps<br />Nobody keeping track of the number of contacts per reference<br />Rely on prospect to get a hold of references before competition closes deal<br />6<br />
  7. 7. Testimonials & ReferencesPropadoo Way – In The Cloud<br />Testimonials are generated automatically<br /> at every online customer touch point<br />Testimonials are hosted & managed in the cloud, a central depository <br />Testimonials are fluid not static, promoted through streaming & push technologies<br />References easily produced, shared & always current<br />7<br />
  8. 8. Applications<br />Generating Testimonials<br />Email, website, blog, crm, email mktg<br />Getting Found – Search Engines<br />Getting Found – Real-Time Search<br />Twitter, OneRiot<br />References for Proposals<br />8<br />
  9. 9. Applications<br />User-Generated Content<br />Recognition Content for Online Resume<br />Employee Recognition<br />Shared Testimonials & References<br />9<br />
  10. 10. Tweet Your Props<br />10<br />
  11. 11. Facebook Props<br />11<br />
  12. 12. Customer ReferralsOld School<br />Relying on employees to ask<br />Forget/avoid it<br />Don’t follow best practices<br />No convenient way to give referrals<br />No easy way to reward customers <br />12<br />
  13. 13. Customer ReferralsWeb 2.0 Way<br />Online system automatically asks for referrals<br />System asks for referrals right when your happy customers are paying your company a compliment<br />System offers easy online solution to reward customers for referrals <br />13<br />
  14. 14. Referral Request<br />14<br />