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Peter V. Arcese, Esq., MA, JD, LL.M
         PVACounsel.com
• “Creativity, not money, is used to solve
Creativity        problems.” -Robert Rodriguez




                • “... you make a list of things you have
Mariachi-         access to like cool cars, apartments,
                  horses, samurai swords and so on, and
 style            then write the screenplay based on that
                  list.” -Stu Maschwitz


             Peter V. Arcese, Esq. / PVACounsel.com
• On location, no props
 Video                               • Hand-held camera
                                     • No special lighting



Audio                                • Never produced apart
                                       from video




Action                               • Here & now
                                     • No superficial action




Peter V. Arcese, Esq. / PVACounsel.com
Video helps you teach how to identify interests
• Patterns reveal heightened emotion (clue to needs)
• Patterns reveal subtext & action (clue to wants)


Video helps you teach how to time interventions
• Settlement happens one cognitive mode at a time
• Noticing when parties move into “present” perception and
  introspection
• Settlement happens “now”


                   Peter V. Arcese, Esq. / PVACounsel.com
Patterned Language
Physical        Emotional                               Intellectual
• Phanopoeia    • Melopoeia                             • Logopoeia
  • Image-        • Music-                                • Idea-
    making          making                                  making


               Peter V. Arcese, Esq. / PVACounsel.com
Phanopoeia
• Listen for words that appeal to
  the senses of
  sight, sound, touch, taste, and
  smell. Can you “picture it”?
           Peter V. Arcese, Esq. / PVACounsel.com
Melopoeia
• Listen for the musicality of the
  language. Are the vowels open &
  long, or closed & short? Are the
  consonants
  plosives, dentals, fricative, nasals, or
  liquids? Listen for
  rhythm, pacing, cadence, repetition.
              Peter V. Arcese, Esq. / PVACounsel.com
Logopoeia
• Listen for
  grammar, syntax, diction, generalizations
  , abstractions, ideas, figurative
  language, “meaning.”

              Peter V. Arcese, Esq. / PVACounsel.com
Revenge                  Discovery




Persuasion                  Escape




  Peter V. Arcese, Esq. / PVACounsel.com
• “A clean shirt and a shine on his shoes”
Patterning      • “Drain … draining … tremendous drain”
                • Suddenly told … a drawback



                • Sadness
Emotion         • Pride



                • Persuasion
 Action         • Asserting & affirming need for
                  status, competence, meaning, purpose

             Peter V. Arcese, Esq. / PVACounsel.com
Retrospection                                              Expectation
                            Perception
“what happened                                               “what will
                          “I see, hear …”
    to me”                                                    happen”



     [past]                      NOW                          [future]



   Assertion              Introspection                      Judgment
“it goes without          “what it feels                    “what it will
     saying”                   like”                        mean to me”

                   Peter V. Arcese, Esq. / PVACounsel.com
NOW




Opportunity                                Settlement

         Peter V. Arcese, Esq. / PVACounsel.com
• What do I need to know (about the past)
Retrospection      • What did you hope to get (at that time)



                   • Why are you here today?
 Perception        • What is your goal? / What will it take?
                   • “Let me assure you”



                   • Why is time so important?
 Judgment          • We think it will result in our needing …


                Peter V. Arcese, Esq. / PVACounsel.com
Peter V. Arcese, Esq. / PVACounsel.com

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Presenting & Analyzing Video

  • 1. Peter V. Arcese, Esq., MA, JD, LL.M PVACounsel.com
  • 2. • “Creativity, not money, is used to solve Creativity problems.” -Robert Rodriguez • “... you make a list of things you have Mariachi- access to like cool cars, apartments, horses, samurai swords and so on, and style then write the screenplay based on that list.” -Stu Maschwitz Peter V. Arcese, Esq. / PVACounsel.com
  • 3. • On location, no props Video • Hand-held camera • No special lighting Audio • Never produced apart from video Action • Here & now • No superficial action Peter V. Arcese, Esq. / PVACounsel.com
  • 4. Video helps you teach how to identify interests • Patterns reveal heightened emotion (clue to needs) • Patterns reveal subtext & action (clue to wants) Video helps you teach how to time interventions • Settlement happens one cognitive mode at a time • Noticing when parties move into “present” perception and introspection • Settlement happens “now” Peter V. Arcese, Esq. / PVACounsel.com
  • 5. Patterned Language Physical Emotional Intellectual • Phanopoeia • Melopoeia • Logopoeia • Image- • Music- • Idea- making making making Peter V. Arcese, Esq. / PVACounsel.com
  • 6. Phanopoeia • Listen for words that appeal to the senses of sight, sound, touch, taste, and smell. Can you “picture it”? Peter V. Arcese, Esq. / PVACounsel.com
  • 7. Melopoeia • Listen for the musicality of the language. Are the vowels open & long, or closed & short? Are the consonants plosives, dentals, fricative, nasals, or liquids? Listen for rhythm, pacing, cadence, repetition. Peter V. Arcese, Esq. / PVACounsel.com
  • 8. Logopoeia • Listen for grammar, syntax, diction, generalizations , abstractions, ideas, figurative language, “meaning.” Peter V. Arcese, Esq. / PVACounsel.com
  • 9. Revenge Discovery Persuasion Escape Peter V. Arcese, Esq. / PVACounsel.com
  • 10. • “A clean shirt and a shine on his shoes” Patterning • “Drain … draining … tremendous drain” • Suddenly told … a drawback • Sadness Emotion • Pride • Persuasion Action • Asserting & affirming need for status, competence, meaning, purpose Peter V. Arcese, Esq. / PVACounsel.com
  • 11. Retrospection Expectation Perception “what happened “what will “I see, hear …” to me” happen” [past] NOW [future] Assertion Introspection Judgment “it goes without “what it feels “what it will saying” like” mean to me” Peter V. Arcese, Esq. / PVACounsel.com
  • 12. NOW Opportunity Settlement Peter V. Arcese, Esq. / PVACounsel.com
  • 13. • What do I need to know (about the past) Retrospection • What did you hope to get (at that time) • Why are you here today? Perception • What is your goal? / What will it take? • “Let me assure you” • Why is time so important? Judgment • We think it will result in our needing … Peter V. Arcese, Esq. / PVACounsel.com
  • 14. Peter V. Arcese, Esq. / PVACounsel.com