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SOCIAL MEDIA FOR REAL PEOPLE
L Bee and the Money Tree
WHY SOCIAL MEDIA?
Content doesn’t sell itself. If you write something
you will have to engage in marketing tactics and
social media to bring others to it.
Social media has been proven to strengthen
relationships. Particularly those that happen offline.
Social media also presents opportunities not
It is human’s primal urge to connect, and social
media makes it easier than ever.
How to Generate Interest
The “Three Virtues” of social media:
Gratitude, Patience and Dedication
THE IMPORTANCE OF BRAND VOICE
Photo Credit: Pulp-and-Fiber.com
Your blog and your social media channels need to
have one voice.
What is your brand voice?
L BEE TIP: MAKE SURE YOU STAND BEHIND
Even if it’s just 140 characters, make sure you are
behind everything you put out on the internet.
THE ONE COCKTAIL RULE
Social media is
Keep it loose.
Photo Credit: Shutterstock.com
DO I CARE?
Are you going to sit up? Or are you going to yawn?
Everything has to come from a place of genuine
People can smell a phony from a mile away.
Don’t be afraid to ask for help, but don’t withhold
your help from someone who is asking.
TO FOLLOW OR NOT FOLLOW?
Don’t follow anyone who isn’t a
friend, in your genre, or someone
whom you find interesting.
Feel free to share any article in any
genre you feel has value or shares
something important that you
• It is important to retweet for networking sake and for your
brand voice, but it is also a great way to build connections.
• Get on someone’s radar by retweeting their work. If they are
savvy on twitter they will thank you, and that is your “in” for the
• Compliments work too.
• It is the “law of reciprocity”, and while although not inherently
selfless, it still works and can be helpful for everyone involved.
THE SWEET RE-TWEET
The most effective twitter ratio is 4:1
What about new content on my site? 3-4 times
each day for new content. 2-3 on days in between.
Even if you have no new content: Facebook 1x
each day or every other day, Tweet at least twice
Figure out what works best for you.
GET A CALENDAR!
Having an editorial calendar can help you when
you’re scheduling tweets.
Popular tweet schedulers:
SOCIAL MEDIA IS NOT A CROCK POT
You can’t set it and forget it!
HOW TO GENERATE INTEREST ON TWITTER
All about the words you use!
Top ten lists
Using the word “retweet”
Alerting readers to new content
Also don’t forget to add social media buttons to your site or invite people to
follow your social media channels at the top/bottom of every post. Calls to
action have been proven to work!
• Tweettails-Calculate statistics from tweets, favorite words, most
mentioned users etc.
• Tweriod-Gives you the best times to tweet.
• Tweepi-Manage your followers.
• Just Unfollow-Self explanatory.
Similar to genuine helpfulness, but different.
Don’t be phony about your thanks.
Best practice: Just thank everyone.
Consistency is the cousin of patience.
Those who are patient reap the rewards:
professionally, emotionally, financially.
Thank you so much for having
me, and thank you for coming to
L Bee and the Money Tree