This document provides an overview of email marketing best practices. It discusses strategies for building email lists, segmenting lists, creating effective email content, testing emails, and measuring email campaign performance. Key recommendations include progressively profiling customers, using triggers to personalize messaging, testing one element at a time, and moving beyond open/click rates to measure behavioral outcomes. The document also includes industry benchmarks and lists tools to improve email marketing efforts.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Email Summit 2015: Top takeaways from this year's best sessionsMarketingSherpa
You give us 30 minutes, and we'll give you all of the greatest takeaways from two days of MarketingSherpa Email Summit 2015 sessions.
In our next MarketingSherpa webinar, sponsored by BlueHornet, we'll present the most valuable content from more than 13 sessions presented by marketers with transferable and inspirational insights into what works, and what doesn't, in email marketing today.
Join Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Event Content Manager, both of MarketingSherpa, for the in-depth recap of Email Summit 2015 to get ahead of your competition this year.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
Content created for UNF Social Media Class, presented by Daniel Burstein and Regina Love.
How can content marketing impact your marketing goals?
In this presentation, Daniel and Regina will define content marketing and explore how creating content attracts an audience and earns companies trust in the eyes of the modern customer.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Email Summit 2015: Top takeaways from this year's best sessionsMarketingSherpa
You give us 30 minutes, and we'll give you all of the greatest takeaways from two days of MarketingSherpa Email Summit 2015 sessions.
In our next MarketingSherpa webinar, sponsored by BlueHornet, we'll present the most valuable content from more than 13 sessions presented by marketers with transferable and inspirational insights into what works, and what doesn't, in email marketing today.
Join Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Event Content Manager, both of MarketingSherpa, for the in-depth recap of Email Summit 2015 to get ahead of your competition this year.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
Content created for UNF Social Media Class, presented by Daniel Burstein and Regina Love.
How can content marketing impact your marketing goals?
In this presentation, Daniel and Regina will define content marketing and explore how creating content attracts an audience and earns companies trust in the eyes of the modern customer.
What Every Content Marketer Needs To Know About Content CurationShana Pilewski
Content curation has become the preferred strategy to attract and build long-term relationships with customers. This crucial and informative white paper demystifies content curation so that more marketers, like you, can save time and resources while leveraging "the noise" to generate meaningful customer engagement.
Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
Product Marketing by Numbers - Objectives, Goals and KPI frameworksJono Alderson
Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale.
But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points.
I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
Marketing Mashup: Top takeaways from Web Opt Summit 2014MarketingSherpa
you have 30 minutes, we have all the highlights from Web Optimization Summit 2014 in New York City.
Join Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, as they distill the "need-to-knows" from sessions with organizations such as The Boston Globe, Harvard Business School and Ancestry.com.
In this presentation, they'll cover the main takeaways from the stage, topics like:
- Sustainable competitive advantage
- Selling the intangible
- Moving beyond the landing page
- How, when and why minor changes have a major impact on conversions
- And many more
*Slides from this presentation will be sent to registrants at it's conclusion.
Integrated Marketing - Opportunities and Challenges in Modern MarketingJamie Martin
A presentation to Georgia Tech marketing students on definitions, tactics, advantages, and problems facing modern marketing programs that leverage digital media and analytics to improve the results of traditional media programs alone.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Wish to know how can you use 'White Hat Link Building in 2016'. You will find this deck presented byKaranam Srikanth, Digital Marketing Manager at Dilate Digital during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Content Marketing: A discussion about McGladrey's 300% increase in content pr...MarketingSherpa
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live.
Join Daniel Burstein, Director of Editorial Content, MECLABS, for a 30-minute interview with Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey. You’ll hear how Eric’s his team developed a content creation engine to drive increased thought leadership and lead generation.
They'll cover:
• How McGladrey increased its Web visits per month by 100%
• How Webb’s team created energy around content for subject-matter experts, who in turn, wanted to produce more content
• How writers' productivity tripled
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live, or view past webinars here: http://www.marketingsherpa.com/webinars
How To Use Online Search To Build Your BrandStukent Inc.
Dr. Debra Zahay Blatz shares her knowledge of growing brands using online search.
What you will learn:
- The customer life cycle.
- Practical branding tips.
- How consumers are purchasing products today.
- Different objectives your website should meet.
Plus much more!
Manos a la obra: Cómo dar grandes pasos en el marketing digitalIgni
"Manos a la obra: Cómo dar grandes pasos en el marketing digital." Conoce la presentación de Will Schnabel en Digital Marketing University 2013 en Ciudad de México.
Vamos a conferencias, participamos de grandes sesiones y casos de estudio. Las prácticas de los presentadores son fantásticas y los resultados impresionantes. De hecho todo lo que escuchas te da envidia. Regresas a tu oficina y sigues abrumado por tiempos de entrega de tus campañas y con todo lo que tienes que hacer sólo para estar al día. De a poco, esas posibilidades que imaginaste se convierten en un recuerdo distante y estás atrapado por tus técnicas actuales.
En esta sesión te ayudaremos a determinar tus fortalezas y debilidades. Con base en tu grado de avance, te ayudaremos con prácticas sugeridas para que puedas organizarte y construir un plan que te coloque en la ruta hacia más eficiencia y mejores programas de marketing digital. Te sugeriremos checklists, estrategias y técnicas que rápidamente te hagan un héroe en tu empresa y entre tus pares.
What Every Content Marketer Needs To Know About Content CurationShana Pilewski
Content curation has become the preferred strategy to attract and build long-term relationships with customers. This crucial and informative white paper demystifies content curation so that more marketers, like you, can save time and resources while leveraging "the noise" to generate meaningful customer engagement.
Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
Product Marketing by Numbers - Objectives, Goals and KPI frameworksJono Alderson
Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale.
But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points.
I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
Marketing Mashup: Top takeaways from Web Opt Summit 2014MarketingSherpa
you have 30 minutes, we have all the highlights from Web Optimization Summit 2014 in New York City.
Join Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, as they distill the "need-to-knows" from sessions with organizations such as The Boston Globe, Harvard Business School and Ancestry.com.
In this presentation, they'll cover the main takeaways from the stage, topics like:
- Sustainable competitive advantage
- Selling the intangible
- Moving beyond the landing page
- How, when and why minor changes have a major impact on conversions
- And many more
*Slides from this presentation will be sent to registrants at it's conclusion.
Integrated Marketing - Opportunities and Challenges in Modern MarketingJamie Martin
A presentation to Georgia Tech marketing students on definitions, tactics, advantages, and problems facing modern marketing programs that leverage digital media and analytics to improve the results of traditional media programs alone.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Wish to know how can you use 'White Hat Link Building in 2016'. You will find this deck presented byKaranam Srikanth, Digital Marketing Manager at Dilate Digital during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Content Marketing: A discussion about McGladrey's 300% increase in content pr...MarketingSherpa
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live.
Join Daniel Burstein, Director of Editorial Content, MECLABS, for a 30-minute interview with Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey. You’ll hear how Eric’s his team developed a content creation engine to drive increased thought leadership and lead generation.
They'll cover:
• How McGladrey increased its Web visits per month by 100%
• How Webb’s team created energy around content for subject-matter experts, who in turn, wanted to produce more content
• How writers' productivity tripled
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live, or view past webinars here: http://www.marketingsherpa.com/webinars
How To Use Online Search To Build Your BrandStukent Inc.
Dr. Debra Zahay Blatz shares her knowledge of growing brands using online search.
What you will learn:
- The customer life cycle.
- Practical branding tips.
- How consumers are purchasing products today.
- Different objectives your website should meet.
Plus much more!
Manos a la obra: Cómo dar grandes pasos en el marketing digitalIgni
"Manos a la obra: Cómo dar grandes pasos en el marketing digital." Conoce la presentación de Will Schnabel en Digital Marketing University 2013 en Ciudad de México.
Vamos a conferencias, participamos de grandes sesiones y casos de estudio. Las prácticas de los presentadores son fantásticas y los resultados impresionantes. De hecho todo lo que escuchas te da envidia. Regresas a tu oficina y sigues abrumado por tiempos de entrega de tus campañas y con todo lo que tienes que hacer sólo para estar al día. De a poco, esas posibilidades que imaginaste se convierten en un recuerdo distante y estás atrapado por tus técnicas actuales.
En esta sesión te ayudaremos a determinar tus fortalezas y debilidades. Con base en tu grado de avance, te ayudaremos con prácticas sugeridas para que puedas organizarte y construir un plan que te coloque en la ruta hacia más eficiencia y mejores programas de marketing digital. Te sugeriremos checklists, estrategias y técnicas que rápidamente te hagan un héroe en tu empresa y entre tus pares.
Presentation with my POV on the critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Daniel Richards – Insight Marketing
- Using marketing to grow your client base, with practical examples
- Online marketing tools – Websites, email and social media
- Referrals and lead generation – Two steps every firm can take to produce new results
Janis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metuVladas Sapranavicius
Pranešimas, Janio skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 15 d. - http://e-komercija.eu/
Mes gyvename pasaulyje, kuriame klientų demografiniai ir elgsenos duomenys yra prieinami, bet kuriam verslui siekiančiam aukštų rezultatų yra svarbu kuo tikslingiau ir efektyviau panaudoti šią informaciją. Vienas iš svarbiausių panaudojimų – duomenų taikymas skaitmeninės rinkodaros strategijoms. Rinkodaros automatizavimas leidžia Jums pritaikyti pranešimą kiekvienam unikaliam klientų gyvavimo ciklo etapui ir visa tai Jūs galite lengvai pritaikyti savo versle.
Savo pranešime Janis pasakos ir pateiks pavyzdžius apie naujausias komunikacijos su klientais el. paštu pritaikymo technologijas, kurios padeda didinti pardavimus ir klientų lojalumą.
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Vorian Agency EDM & eNewsletter Marketing with MailChimp SeminarMatt Lynch
Join industry veteran Matt Lynch, the General Manager of Perth, WA based technical marketing company Vorian Agency, with a look at EDM - Email Direct Marketing. How to improve deliverability, open rates, click through rate, virality and social share. How to reduce
"Generating Lower Cost Leads With Social Media” offers advice on how B2B businesses can integrate social media as a lead generation tool into their business model. This presentation offers best practices for generating leads through social media and examines case study examples of how B2B marketers are using social media to generate leads.
Smarten up your social media & online marketing : 5 tips to improve your reach and engagement using automation and triggers
1) Get inspiration on how to plan, automate and measure your social media efforts
2) See how you effectively automate work processes for your online marketing
3) Get deep insight from a simple, yet successful use-case that anyone can implement today
Orador: Michael Leander - Markedu
How does Staples manage marketing to small businesses in the digital age? Advice and insights for CMO's on how to position themselves and their companies as marketing continues to evolve.
Similar to eMail Marketion Tips & Tactics - Online Retailer Conference 2015 (20)
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
2. Pieter S Verasdonck
10+ years of experience in Digital Marketing
Industries: Education, FMCG, Telco, Travel &
Tourism, Government, eCommerce & Retail,
Real Estate, Fashion, B2B Lead Generation and
even Gambling & Adult Entertainment.
Featured in:
• Smart Startups Magazine, Industry Expert
Roundup Blog Articles, SEMRush Webinars
• Spoke at: Numerous Meetups, SMX Sydney 2014
- Bootcamp & Advanced Online Marketing
Conferences (And now on Online Retailer)
20. “Segmented email campaigns produce 30% more
opens than undifferentiated messages.” - Onetate’s
Intelligent Email Marketing that Drives Conversions, 2012
“Email marketers estimate 30% of email revenue derives
from targeting to specific segments.” - DMA’s National
Client Email Report, 2013
Lists Segmentation
21. 1. Increase Open Rates
2. Increase Click-Through Rates
3. Increase Conversions
4. Decrease Unsubscribes
5. Avoid Spam Filters (Improve delivery rate)
6. Increase General Customer Happiness
Why Should I Bother
32. 2. What they’ve done: Past Behaviour,
Action Triggers
Event & Trigger Segmentation
“Event-triggered
campaigns
performed 5x better
than traditional batch
campaigns.” - Gareth
Herschel at Gartner
33. eMail Triggers:
1. Campaign
Response
2. Remailing
3. Content
Interactions
4. Non-activity
5. Major Events
6. One-Time Buyers vs.
Repeat Buyers
7. Anniversary
8. Replenishment Date
9. Cart Abandonment
42. 1. Automatically
recommended products
had 73% more clicks
than hand-selected
products.
2. Product
recommendations in
newsletters generated
46% more revenue than
handpicked products.
51. What to Test:
1. Subject line
2. From name
3. Day of the week
4. Time of day
5. Frequency
6. Mostly-images vs. mostly-text
7. Short copy vs. long copy
8. Links vs. buttons
9. Number of links
10. Unsubscribe at the top
11. First name personalization, in the subject line
12. First name personalization, in the email body
13. Animated gifs
14. Font colours
15. Font styles
16. Opt-down
17. Social sharing icons
18. Social connecting icons
19. Delivery by time zone
20. Call to action — number
21. Call to action — placement
22. Post-click landing page
23. Social proof
24. Tone — human vs. corporate
25. Copy length
52. 1. Start simple.
2. Test one element at a time.
3. Control for time of day and day
of the week.
Testing Tips:
55. Increasing Frequency
1. VIP customer events
2. Programme Your
Customers: Long-term
Selling
3. Lock In Sales In Advance:
Stock Reminder emails
4. Bounce Back Offers: Dates,
Events, Mile Stones
5. Loyalty Programs:
Members-only Offers
6. Price inducements for
frequency: % off for
volume
7. Endorse other products
or services: Cross Sell
8. A mid-job, next-job:
What Next
58. 1. Forget “batch and blast” technique.
2. Move beyond open & click-through rates
and move towards behavioural triggers.
3. Automate what you can and leave more
time for creativity and strategy.
4. Take deliverability seriously.
5. Measure your performance.
6. If you’re not testing, you’re guessing.
Summary:
Customized Tabs
Competitions & Social Media Specific Offers
Add Calls To Action To Posts
Whisper Codes
Customized Tabs
Competitions & Social Media Specific Offers
Add Calls To Action To Posts
Whisper Codes
Segments are used for:
- To pull targeted lists, and send different emails to each segment.
- To customize a single email for different segments using dynamic content.
Segments are used for:
- To pull targeted lists, and send different emails to each segment.
- To customize a single email for different segments using dynamic content.
Capture basic contact information on the first page of your site, and then ask for more information on subsequent pages.
When you recognize repeat Web visitors, ask for new information each time they fill out a form. With each completed form, you progressively add to their profiles.
Cons: https://econsultancy.com/blog/61911-the-pros-and-cons-of-a-facebook-login-on-ecommerce-sites/
Facebook Login Can Reduces Ecommerce Sales (VWO Case Study)
Accuracy of data
Loss of control
Some users don’t want everything to be connected
Some people don’t use Facebook
It doesn’t really simplify anything
Muddying your brand image
Added confusion
By paying attention to a user’s click path and transaction activity, you can make inferences about his demographics. For example, target gender based on whether a shopper visits the women’s section of the site or the men’s section. But be careful; your buyer might be shopping for a spouse, friend, or significant other!
Once customers have subscribed to your email marketing, invite them to your email preference centre, where they can customize their profiles and help you help them.
1) Target new campaigns based on how buyers have responded to prior campaigns. If a consumer always responds to content downloads but never to event invitations, stop targeting her for events. Instead, give her more content to download.
2) Remailing is like retargeting for email. With it, you give your original email a second chance by sending it again a few (3 to 5) days later, and perhaps with a different subject line, to contacts that did not open it. You could also resend emails to those who opened, but did not click, with a different call to action, or with altered content.
5) A travel company noticing that a particular customer travels to Paris every April can use transactional data to offer a related discount. Loyal customers require a different message than those merely sampling your goods. Out of all the choices they have, they’ve chosen your company not just once, but many times. Your loyal customers are also the people who with each transaction tell you they want you to succeed. Make sure they understand how important they are to you.
6) Target customers based on the anniversary of a purchase. Exactly one year after a customer makes her first purchase, she receives an email thanking her for being a loyal customer and offering her a 20% discount off her next order. Or sending a series of email reminders based on crucial dates: when to send invitations, when to think about wedding favours, and when to buy bridal party gifts.
9) Companies that sell consumable products can predict when buyers will run out by looking at typical usage patterns, and then send an offer to replenish in advance of the predicted date. Mapping customers’ buying cycles is a great tactic for small items, such as hearing aid batteries, as well as big-ticket items, such as car leases.
Reactivation
Major Event
1st Subscription
Anniversary / Birthday Event
Replenishment
Cart Abandonment
noreply@, sales@, marketing@ get picked up by spam filters and are far less personal
http://www.business2community.com/email-marketing/best-worst-email-subject-lines-2013-0646546#!CDaQ5
The results are clear: less effort and improved sales and user engagement.
The time to create a newsletter dropped by 30 to 90%.
When it comes to subject lines, boring works best. When you write your subject line, don’t sell what’s inside—tell what's inside. Read our study on writing effective subject lines.
If you want people to open your emails, you have to get past their spam filters first. Avoid using spammy keywords and phrases, and avoid using ALL CAPS or too many exclamation points!!! The best way to avoid spam filters is to learn how they work.
Too many hard bounces is a sign of an old, stale list. People change email addresses every few months. Make sure you keep in touch with your subscribers regularly (at least once a quarter), so they can stay on your list.
Soft bounces usually mean the recipient is “temporarily unavailable.” Maybe they’re on vacation, or their mailbox is full. You can keep those emails and try them again later, but MailChimp auto-cleans soft bounces after five failed campaigns.
Hard bounces mean an email address failed. Maybe it no longer exists, or maybe someone made a typo when they subscribed to a list. But hard bounces might also be spam filter —if you see an abnormally high number of bounces after a campaign, read your bounceback records for any messages or clues from spam filters. Here’s how to do that in MailChimp.
Abuse complaints happen when recipients click the “This is spam” button in their email programs. That usually means they don’t remember you. Make sure your “From” and “Subject” lines contain your company name, so your subscribers will instantly recognize you. Here are a few more tips for preventing spam complaints.
With this slide I’m violating all the rules of presentations….
Don’t start writing….I’ve done it for you.
With this slide I’m violating all the rules of presentations….
Don’t start writing….I’ve done it for you.
Test subject lines and headers first. It doesn’t take a lot of time or creative work to come up with a few simple variants, and the return can be significant.
If you test more than one element, you won’t be able to tell which variant drove the success.
If you’re testing other variants, then send on the same day and at the same time to eliminate the timing variant.
Test subject lines and headers first. It doesn’t take a lot of time or creative work to come up with a few simple variants, and the return can be significant.
If you test more than one element, you won’t be able to tell which variant drove the success.
If you’re testing other variants, then send on the same day and at the same time to eliminate the timing variant.
http://marketingwizdom.com/strategies/frequency
1) Begin to think of each email campaign you send out as part of an ongoing dialogue with each prospect. The way to keep the conversation going is to listen (how are recipients responding to the campaign), be relevant (what are their profiles and interests), and engage them in meaningful ways (if they visit your product page, your next communication should focus on products, not your blog).
2) The standard email success metrics are great, but explore all the valuable information available to you. After each email campaign, see where prospects went on your Web site, how often they visit, and whether there are new ways to think about how to segment your prospects based on the behaviours they exhibit.
4) Your creative strategies are no good if your emails can’t even get through to your prospect’s inbox. Use your email delivery platform to proof how your campaign will look in different email readers and identify if the HTML or content will cause trouble with spam filters before you hit “send.”
5) Email testing shouldn’t be difficult to execute or understand the results. Testing subject lines should be a standard process to optimize open rates, but try to incorporate A/B testing into your campaigns whenever you can. All you need is two versions of an image, a piece of copy, or a promotion, and you’ll be on your way.