JoVE Video-Publication for Biological Research Crowdsourcing in Professional Environment Moshe Pritsker, Ph.D. Journal of Visualized Experiments www.jove.com

Why to Publish Research on Video ???

Typical description of an experiment in scientific literature Try to understand it even if you are a scientist…. ???!!! Position the metaphase spindle at 3 o’clock and hold it with holding pipette. Apply piezo pulses to penetrate the zona pellucida. Touch the metaphase plate with the enucleation pipette. Aspirate the spindle and withdraw the pipette.

Scientific Article VS. Real Life Why to publish biological research on video? ?!?!?! Position the metaphase spindle at 3 o’clock and hold it with holding pipette. Apply piezo pulses to penetrate the zona pellucida. Touch the metaphase plate with the enucleation pipette. Aspirate the spindle and withdraw the pipette.

Problem: unefficient knowledge transfer in life sciences Text scientific literature does NOT provide an adequate description of biological experiments Low efficiency of biomedical research High cost for development of new therapies (~$1 billion and 10 years to make a drug) Problem to sole

Biological Scientist - make videos on their experiments JoVE - Display videos online Soilution: large database of scientific videos Online cooking show for scientists Content Content

In theory: very simple scientists make and upload videos on their experiments to JoVE

Do scientists want to film their experiments? Incentive Can scientists make video? Tools for contributors - What online video technology to use? Web Technology How to display research in video? Format of presentation In reality: questions, questions, qustions Biological Scientist - make videos on their experiments JoVE - Display videos online

Do scientists want to film their experiments? Incentive

Can scientists make video? Tools for contributors

- What online video technology to use? Web Technology

How to display research in video? Format of presentation

Incentives “ journal“ vs “ database “ Tools for contibutors Video-production network in 30 cities Format of presentation 10 min. videos, step-by-step demonstrations, chapters Web Technology - Flexible platform, video, text, design, elements of social network. How it works

Incentives

“ journal“ vs “ database “

Tools for contibutors

Video-production network in 30 cities

Format of presentation

10 min. videos, step-by-step demonstrations, chapters

Web Technology

- Flexible platform, video, text, design, elements of social network.

Published 17 monthly issues (230 video-articles): Neuroscience, Cellular Biology, Developmental Biology, Microbiology, Immunology. Content contributors: scientists at Harvard, MIT, Princeton, Stanford, etc... Listed in PubMed - Independent survey May 2008: 8% use JoVE, May 2008 Traffick: 35,000 unique visitos per month, 20% return Results

Published 17 monthly issues (230 video-articles): Neuroscience, Cellular Biology, Developmental Biology, Microbiology, Immunology.

Content contributors: scientists at Harvard, MIT, Princeton, Stanford, etc...

Listed in PubMed

- Independent survey May 2008: 8% use JoVE, May 2008

Traffick: 35,000 unique visitos per month, 20% return

Recognition by the scientific community: citations in other journals

Dos put in charge someone with knowledge of your community identiy real interests of your users identify incentives for content contributors provide tools run it like business (market research, marketing, etc...) Don‘ts do not put an IT technologist in charge do not waste time of your users with boring things do not compare yourself with Wikipedia and YouTube Dos and Don‘ts if you build an online resource

Dos

put in charge someone with knowledge of your community

identiy real interests of your users

identify incentives for content contributors

provide tools

run it like business (market research, marketing, etc...)

Don‘ts

do not put an IT technologist in charge

do not waste time of your users with boring things

do not compare yourself with Wikipedia and YouTube

Team Moshe Pritsker, Ph.D. - science Nikita Bernstein - Web development Klaus Korak, M.D. - financing, business development Aaron Kolski-Andreaco, Ph.D. - video-production Nandita Singh, Ph.D. Lori Chesla Kai-Jae Wang