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Moshe.JoVe.Tuesday 830 Crowds

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Tuesday's presentation at the ASAE & Center AGM08 by Moshe Pritsker, PhD

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Moshe.JoVe.Tuesday 830 Crowds

  1. 1. JoVE Video-Publication for Biological Research Crowdsourcing in Professional Environment Moshe Pritsker, Ph.D. Journal of Visualized Experiments www.jove.com
  2. 2. Why to Publish Research on Video ???
  3. 3. Typical description of an experiment in scientific literature Try to understand it even if you are a scientist…. ???!!! Position the metaphase spindle at 3 o’clock and hold it with holding pipette. Apply piezo pulses to penetrate the zona pellucida. Touch the metaphase plate with the enucleation pipette. Aspirate the spindle and withdraw the pipette.
  4. 4. Scientific Article VS. Real Life Why to publish biological research on video? ?!?!?! Position the metaphase spindle at 3 o’clock and hold it with holding pipette. Apply piezo pulses to penetrate the zona pellucida. Touch the metaphase plate with the enucleation pipette. Aspirate the spindle and withdraw the pipette.
  5. 5. Problem: unefficient knowledge transfer in life sciences Text scientific literature does NOT provide an adequate description of biological experiments Low efficiency of biomedical research High cost for development of new therapies (~$1 billion and 10 years to make a drug) Problem to sole
  6. 6. Biological Scientist - make videos on their experiments JoVE - Display videos online Soilution: large database of scientific videos Online cooking show for scientists Content Content
  7. 7. In theory: very simple scientists make and upload videos on their experiments to JoVE
  8. 8. <ul><li>Do scientists want to film their experiments? Incentive </li></ul><ul><li>Can scientists make video? Tools for contributors </li></ul><ul><li>- What online video technology to use? Web Technology </li></ul><ul><li>How to display research in video? Format of presentation </li></ul>In reality: questions, questions, qustions Biological Scientist - make videos on their experiments JoVE - Display videos online
  9. 9. <ul><li>Incentives </li></ul><ul><li>“ journal“ vs “ database “ </li></ul><ul><li>Tools for contibutors </li></ul><ul><li>Video-production network in 30 cities </li></ul><ul><li>Format of presentation </li></ul><ul><li>10 min. videos, step-by-step demonstrations, chapters </li></ul><ul><li>Web Technology </li></ul><ul><li>- Flexible platform, video, text, design, elements of social network. </li></ul>How it works
  10. 10. <ul><li>Published 17 monthly issues (230 video-articles): Neuroscience, Cellular Biology, Developmental Biology, Microbiology, Immunology. </li></ul><ul><li>Content contributors: scientists at Harvard, MIT, Princeton, Stanford, etc... </li></ul><ul><li>Listed in PubMed </li></ul><ul><li>- Independent survey May 2008: 8% use JoVE, May 2008 </li></ul><ul><li>Traffick: 35,000 unique visitos per month, 20% return </li></ul>Results
  11. 11. Recognition by the scientific community: citations in other journals
  12. 12. <ul><li>Dos </li></ul><ul><li>put in charge someone with knowledge of your community </li></ul><ul><li>identiy real interests of your users </li></ul><ul><li>identify incentives for content contributors </li></ul><ul><li>provide tools </li></ul><ul><li>run it like business (market research, marketing, etc...) </li></ul><ul><li>Don‘ts </li></ul><ul><li>do not put an IT technologist in charge </li></ul><ul><li>do not waste time of your users with boring things </li></ul><ul><li>do not compare yourself with Wikipedia and YouTube </li></ul>Dos and Don‘ts if you build an online resource
  13. 13. Team Moshe Pritsker, Ph.D. - science Nikita Bernstein - Web development Klaus Korak, M.D. - financing, business development Aaron Kolski-Andreaco, Ph.D. - video-production Nandita Singh, Ph.D. Lori Chesla Kai-Jae Wang

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