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Documenting The Business Outcomes

by on Sep 14, 2009

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Purpose: To advance public relations measurement by recommending metrics and approaches for evaluating public relations’ influence on four main business outcomes: ...

Purpose: To advance public relations measurement by recommending metrics and approaches for evaluating public relations’ influence on four main business outcomes:
o Financial
o Reputation / Brand Equity
o Employees and other Internal Publics
o Public Policy

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12 of 2 previous next

  • schaumann Line-of-Sight at Line-of-Sight The presentation gives a really valuable overview on what you should do to measure PR efforts. Thank you for sharing. 3 years ago
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  • bobjpage Bob Page, Principal Strategist at PageStrategy Communications Among the resources available on chart 19, recommendations for learning more about the methods of chart 7 -- market mix modeling, econometric modeling, and regression analysis? 4 years ago
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Documenting The Business Outcomes Documenting The Business Outcomes Presentation Transcript